Katalyst CRO
Senior Website Data Analyst
Katalyst CRO - Mettawa, Illinois, United States
Work at Katalyst CRO
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Overview
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Senior Website Data Analyst
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Katalyst CRO 1 month ago Be among the first 25 applicants Join to apply for the
Senior Website Data Analyst
role at
Katalyst CRO Get AI-powered advice on this job and more exclusive features. Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling. Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities
Website data analysis:
Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA),
Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.
Optimization Strategies
Utilize website data analysis to identify areas for improvement and optimization.
Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
Opportunity Identification
Proactively identify opportunities for website optimization and improvement based on data analysis.
Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
Business Understanding
Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges.
Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
Storytelling Through Data
Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
Testing And Experimentation
Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
Conversion Rate Optimization (CRO)
Collaborate with marketing and UX teams to improve website conversion rates.
Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization.
Develop CRO strategies and recommendations based on data insights.
Data Quality And Governance
Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
Identify and address data quality issues that may impact the accuracy of analysis results.
Continuous Learning And Improvement
Stay up to date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends.
Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
Requirements
Minimum of 5 years' experience.
Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
Adobe Analytics, CJA and/or Target Certification a plus
Top Skills
Business acumen – ability to understand marketing and business priorities and provide insight to support
Expertise with Abobe analytics, including CJA, Consumer Journey Analytics and web site analysis
Client facing – strong presentation skills and communication skills
Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Senior Website Data Analyst
role at
Katalyst CRO 1 month ago Be among the first 25 applicants Join to apply for the
Senior Website Data Analyst
role at
Katalyst CRO Get AI-powered advice on this job and more exclusive features. Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling. Job Description
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.
Responsibilities
Website data analysis:
Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA),
Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.
Optimization Strategies
Utilize website data analysis to identify areas for improvement and optimization.
Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.
Opportunity Identification
Proactively identify opportunities for website optimization and improvement based on data analysis.
Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.
Business Understanding
Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges.
Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
Storytelling Through Data
Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.
Testing And Experimentation
Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
Conversion Rate Optimization (CRO)
Collaborate with marketing and UX teams to improve website conversion rates.
Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization.
Develop CRO strategies and recommendations based on data insights.
Data Quality And Governance
Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
Identify and address data quality issues that may impact the accuracy of analysis results.
Continuous Learning And Improvement
Stay up to date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends.
Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
Requirements
Minimum of 5 years' experience.
Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
Adobe Analytics, CJA and/or Target Certification a plus
Top Skills
Business acumen – ability to understand marketing and business priorities and provide insight to support
Expertise with Abobe analytics, including CJA, Consumer Journey Analytics and web site analysis
Client facing – strong presentation skills and communication skills
Ability to understand the details, but speak with strong presence and make complicated data simple and easy to understand
cross function, matrix, highly collaborative team player – this is an independent role to support enterprise-wide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Information Technology Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Katalyst CRO by 2x Get notified about new Senior Data Analyst jobs in
Mettawa, IL . Glenview, IL $80,150.00-$136,255.00 1 week ago Senior Analyst, Commercial Reporting & Forecasting
Senior Analyst, Business Systems (Pharmaceutical Industry Packaging & Manufacturing)
Senior Business Analyst--Pharmacy Practice
Senior Business Analyst- Centralized Fulfillment
Deerfield, IL $63,100.00-$101,200.00 5 days ago Greater Chicago Area $60,000.00-$80,000.00 21 hours ago Elk Grove Village, IL $57,100.00-$116,100.00 2 weeks ago Senior Business Analyst - Temp to Hire - Hybrid
Greater Chicago Area $90,000.00-$110,000.00 2 weeks ago Oak Park, IL $145,000.00-$145,000.00 4 days ago Senior Business Analyst, Claims - MCE(REMOTE)
Greater Chicago Area $83,623.00-$105,200.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr