TATCHA
Director, Integrated Marketing - North America
TATCHA, San Francisco, California, United States, 94199
Director, Integrated Marketing - North America
TATCHA, founded by Victoria Tsai in 2009, is a skincare brand rooted in Japanese well-being philosophies and advanced by modern science. TATCHA's journey began with Victoria Tsai's quest for authenticity and purpose in her life, leading her to Japan where she discovered ancient beauty rituals and natural ingredients. Today, TATCHA is a leading prestige skincare brand in the United States and is actively expanding internationally. Committed to its core values of integrity, innovation, and philanthropy, TATCHA partners with organizations like "Room to Read" to help make quality education accessible to all.Job Description:Each day at Tatcha is different with new problems to solve and tasks to tackle. Reporting to the VP of Brand Marketing, the Director of North American Integrated Marketing will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out and increase market share. We are seeking a candidate who can manage fully-integrated programs across channels, leverage data and consumer insights to inform strategy, and achieve optimal impact, efficiency, and alignment across the company.Primary Responsibilities:Own the development and execution of North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while also delivering long-term brand objectivesDevelop and lead the overall North American integrated marketing calendarServe as central driver of NA marketing activity while working cross-functionally acrossGlobal Brand Marketing, Product Marketing, Consumer Engagement,Retail and Creative teams to deliver cohesive marketing plans that achieve company goalsBring in and leverage market research, consumer insights, and industry trends to inform campaign strategiesEnsure delivery of all campaigns on time and in full by carefully managing each campaign across channelsLead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers including identifying partners and managing partnership executionOversee concepting and execution of consumer events and experiential activations that support overall NA Marketing CalendarBuild robust marketing performance measurement plans that enable real-time optimization of campaignsHelp manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROIQualifications:Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plusMinimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgetsRelevant experience with major beauty retailers across North America, including but not limited to Sephora and QVCGeneral management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retentionExcellent judgment, maturity, and decision-making skills with integrity and empathyStrong analytical skills and ability to leverage data to drive decision-makingPosition is located in San Francisco and requires working on site in our San Francisco office at least 2 days per weekHigh emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organizationPassionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership teamDemonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropyAble to manage and organize complexity across a wide range of stakeholders with clarity and purposeCreative and detail-oriented problem solverNote: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Details:The expected base salary range for this position is $170,000 to $180,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesDo you now or will you in the future require sponsorship to work in the United States? *This position is based in San Francisco, California. We work a hybrid schedule, and are in the office 2 days per week. We require that employees live within a commutable distance as there may be additional days that you need to come into the office.
Based on these requirements, are you able to work our hybrid schedule? *The following questions are entirely optional.
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more .Invitation for Job Applicants to Self-Identify as a U.S. VeteranA “disabled veteran” is one of the following:
a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; ora person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVEI AM NOT A PROTECTED VETERANI DON’T WISH TO ANSWER
Voluntary Self-Identification of DisabilityVoluntary Self-Identification of Disability Form CC-305OMB Control Number 1250-0005Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualifiedpeople with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says wemust measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disabilityor have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one whomakes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If youwant to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract CompliancePrograms (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever hadsuch a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance usedisorder (not currently usingdrugs illegally)Blind or low visionCancer (past or present)Cardiovascular or heartdiseaseCeliac diseaseCerebral palsyDeaf or serious difficultyhearingDiabetesDisfigurement, for example,disfigurement caused by burns,wounds, accidents, or congenitaldisordersEpilepsy or other seizure disorderGastrointestinal disorders, for example,Crohn's Disease, irritable bowelsyndromeMental health conditions, for example,depression, bipolar disorder, anxietydisorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from theuse of a wheelchair, scooter, walker,leg brace(s) and/or other supportsNervous system condition, for example,migraine headaches, Parkinson’sdisease, multiple sclerosis (MS)Neurodivergence, for example,attention-deficit/hyperactivity disorder(ADHD), autism spectrum disorder,dyslexia, dyspraxia, other learningdisabilitiesPartial or complete paralysis (anycause)Pulmonary or respiratory conditions, forexample, tuberculosis, asthma,emphysemaPlease check one of the boxes below:
YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST
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TATCHA, founded by Victoria Tsai in 2009, is a skincare brand rooted in Japanese well-being philosophies and advanced by modern science. TATCHA's journey began with Victoria Tsai's quest for authenticity and purpose in her life, leading her to Japan where she discovered ancient beauty rituals and natural ingredients. Today, TATCHA is a leading prestige skincare brand in the United States and is actively expanding internationally. Committed to its core values of integrity, innovation, and philanthropy, TATCHA partners with organizations like "Room to Read" to help make quality education accessible to all.Job Description:Each day at Tatcha is different with new problems to solve and tasks to tackle. Reporting to the VP of Brand Marketing, the Director of North American Integrated Marketing will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out and increase market share. We are seeking a candidate who can manage fully-integrated programs across channels, leverage data and consumer insights to inform strategy, and achieve optimal impact, efficiency, and alignment across the company.Primary Responsibilities:Own the development and execution of North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while also delivering long-term brand objectivesDevelop and lead the overall North American integrated marketing calendarServe as central driver of NA marketing activity while working cross-functionally acrossGlobal Brand Marketing, Product Marketing, Consumer Engagement,Retail and Creative teams to deliver cohesive marketing plans that achieve company goalsBring in and leverage market research, consumer insights, and industry trends to inform campaign strategiesEnsure delivery of all campaigns on time and in full by carefully managing each campaign across channelsLead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers including identifying partners and managing partnership executionOversee concepting and execution of consumer events and experiential activations that support overall NA Marketing CalendarBuild robust marketing performance measurement plans that enable real-time optimization of campaignsHelp manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROIQualifications:Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plusMinimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgetsRelevant experience with major beauty retailers across North America, including but not limited to Sephora and QVCGeneral management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retentionExcellent judgment, maturity, and decision-making skills with integrity and empathyStrong analytical skills and ability to leverage data to drive decision-makingPosition is located in San Francisco and requires working on site in our San Francisco office at least 2 days per weekHigh emotional intelligence and self-awareness (i.e., low ego), which encourages positive energy, passion, and fun throughout the organizationPassionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership teamDemonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropyAble to manage and organize complexity across a wide range of stakeholders with clarity and purposeCreative and detail-oriented problem solverNote: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.Details:The expected base salary range for this position is $170,000 to $180,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesDo you now or will you in the future require sponsorship to work in the United States? *This position is based in San Francisco, California. We work a hybrid schedule, and are in the office 2 days per week. We require that employees live within a commutable distance as there may be additional days that you need to come into the office.
Based on these requirements, are you able to work our hybrid schedule? *The following questions are entirely optional.
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more .Invitation for Job Applicants to Self-Identify as a U.S. VeteranA “disabled veteran” is one of the following:
a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; ora person who was discharged or released from active duty because of a service-connected disability.
A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVEI AM NOT A PROTECTED VETERANI DON’T WISH TO ANSWER
Voluntary Self-Identification of DisabilityVoluntary Self-Identification of Disability Form CC-305OMB Control Number 1250-0005Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualifiedpeople with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says wemust measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disabilityor have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one whomakes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If youwant to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract CompliancePrograms (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever hadsuch a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance usedisorder (not currently usingdrugs illegally)Blind or low visionCancer (past or present)Cardiovascular or heartdiseaseCeliac diseaseCerebral palsyDeaf or serious difficultyhearingDiabetesDisfigurement, for example,disfigurement caused by burns,wounds, accidents, or congenitaldisordersEpilepsy or other seizure disorderGastrointestinal disorders, for example,Crohn's Disease, irritable bowelsyndromeMental health conditions, for example,depression, bipolar disorder, anxietydisorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from theuse of a wheelchair, scooter, walker,leg brace(s) and/or other supportsNervous system condition, for example,migraine headaches, Parkinson’sdisease, multiple sclerosis (MS)Neurodivergence, for example,attention-deficit/hyperactivity disorder(ADHD), autism spectrum disorder,dyslexia, dyspraxia, other learningdisabilitiesPartial or complete paralysis (anycause)Pulmonary or respiratory conditions, forexample, tuberculosis, asthma,emphysemaPlease check one of the boxes below:
YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST
NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST
I DO NOT WANT TO ANSWERPUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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