Middle West Spirits LLC
Director of Marketing
Middle West Spirits LLC, Columbus, Ohio, United States, 43224
About Middle West Spirits
Building on four generations of distilling traditions, we added our own deep experience in marketing and manufacturing and focused on elevating the distinctive flavors of the Ohio River Valley. Our artisan spirits honor our roots and reflect our originality as makers, our integrity as producers, and our passion for the craft of producing spirits from grain to glass.
Our state-of-the-art craft distillery is located just north of downtown Columbus, Ohio. It is where our whiskeys, bourbons, vodkas, and gins start with non-GMO, food grade ingredients to ensure the best possible products. We originally distill, age and package all of our spirits here in the heartland of Ohio.
The Role:
Middle West Spirits is seeking a self-motivated hands-on individual. The
Director, Marketing
will manage all aspects of Middle West Spirit’s trade marketing strategy and execution, for all channels (including off premise, on premise, national accounts & e-commerce), across the entire portfolio. This exciting role requires a broadly skilled, analytical, and experienced marketing expert who is energized by delivering creative, breakthrough marketing initiatives informed by data and market insights and will report directly to the CEO of Middle West Spirits.
Requirements:
7+ years relevant Sales and/or Marketing experience within Beer, Wine and Spirits industry
Bachelor’s degree in marketing or related; MBA preferred
Industry knowledge of depletions, sales and retail data
Understanding of omni-channel consumer journey; ability to translate marketing plans and tactics into memorable, compelling sales bullets
Skills:
Must have strong leadership ability with experience working with varying levels of seniority
Commercially astute with focus on budget management and negotiation
Ability to analyze and extract insights from data
Experience/knowledge in emerging digital/social media platforms
Excellent written, verbal, and virtual communication skills
Expert in PowerPoint & Excel
Personal Attributes:
Team player that is willing to 'roll up their sleeves' and support the business in all areas
Self-Starter attitude, entrepreneurial and has the ability to move quickly in a fast-paced environment
Creative, innovative, and positive thinker
Ability to think outside of the box and drive change, where needed
Engaging, energetic, and thrives on seeing a vision through to reality
Gets excited about having their “thumbprint” on building a brand and the growth that comes with an incredible marketing strategy
What will you do?
Annual Strategic Planning: Lead and drive the Annual Marketing Operating Plan.
Shopper Marketing: Leveraging category, customer and consumer data, deliver creative customer marketing programs that breakthrough with the consumer, and accelerate brand velocity. Develop marketing materials to communicate promotions effectively and creatively, winning over consumers at the ‘first moment of truth’.
Digital Excellence: Establish a ‘digital first’ mindset in Middle West Spirits, holding our organization to a new standard of excellence.
E-Commerce Strategy: Assist with Middle West Spirits e-commerce go-to-market strategy, building programs with key e-commerce partners that connects consumer campaign strategy to DTC sales.
Trade Engagement: Manage all trade engagement agency partners and experiential programs, ensuring events cut through and that our ROI meets agreed benchmarks.
Trade Advocacy & Education: Establish Middle West Spirits trade advocacy strategy, working with agency partners and our ambassador to develop educational tools that drive trade education.
Sales Standards: Leveraging data and insights, create wholesaler and customer facing presentations, playbooks, guidelines and selling materials that assist in the implementation of agreed marketing priorities.
Agency Management: Manage agency priorities and contributions, and ensure effective communication, implementation, and execution of marketing programs with Sales and Distributor network.
Budget Management: Responsible for all Advertising and Promotion budget management, including program management, budget reconciliations with vendors, and timely input of all budget-related invoices & data into planning systems to facilitate budget-tracking by the organization at a higher level.
Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with market sales teams. Analyze and report key marketing metrics with a view of continuous spend optimization and marketing program efficiency.
Key member of new product development and emerging brands development cycle.
Benefits:
401(k)
Health Insurance
Employee assistance program
Dental and Vision insurance
Health savings account
Life insurance
10 paid holidays and ample PTO
And much more...
#J-18808-Ljbffr
Building on four generations of distilling traditions, we added our own deep experience in marketing and manufacturing and focused on elevating the distinctive flavors of the Ohio River Valley. Our artisan spirits honor our roots and reflect our originality as makers, our integrity as producers, and our passion for the craft of producing spirits from grain to glass.
Our state-of-the-art craft distillery is located just north of downtown Columbus, Ohio. It is where our whiskeys, bourbons, vodkas, and gins start with non-GMO, food grade ingredients to ensure the best possible products. We originally distill, age and package all of our spirits here in the heartland of Ohio.
The Role:
Middle West Spirits is seeking a self-motivated hands-on individual. The
Director, Marketing
will manage all aspects of Middle West Spirit’s trade marketing strategy and execution, for all channels (including off premise, on premise, national accounts & e-commerce), across the entire portfolio. This exciting role requires a broadly skilled, analytical, and experienced marketing expert who is energized by delivering creative, breakthrough marketing initiatives informed by data and market insights and will report directly to the CEO of Middle West Spirits.
Requirements:
7+ years relevant Sales and/or Marketing experience within Beer, Wine and Spirits industry
Bachelor’s degree in marketing or related; MBA preferred
Industry knowledge of depletions, sales and retail data
Understanding of omni-channel consumer journey; ability to translate marketing plans and tactics into memorable, compelling sales bullets
Skills:
Must have strong leadership ability with experience working with varying levels of seniority
Commercially astute with focus on budget management and negotiation
Ability to analyze and extract insights from data
Experience/knowledge in emerging digital/social media platforms
Excellent written, verbal, and virtual communication skills
Expert in PowerPoint & Excel
Personal Attributes:
Team player that is willing to 'roll up their sleeves' and support the business in all areas
Self-Starter attitude, entrepreneurial and has the ability to move quickly in a fast-paced environment
Creative, innovative, and positive thinker
Ability to think outside of the box and drive change, where needed
Engaging, energetic, and thrives on seeing a vision through to reality
Gets excited about having their “thumbprint” on building a brand and the growth that comes with an incredible marketing strategy
What will you do?
Annual Strategic Planning: Lead and drive the Annual Marketing Operating Plan.
Shopper Marketing: Leveraging category, customer and consumer data, deliver creative customer marketing programs that breakthrough with the consumer, and accelerate brand velocity. Develop marketing materials to communicate promotions effectively and creatively, winning over consumers at the ‘first moment of truth’.
Digital Excellence: Establish a ‘digital first’ mindset in Middle West Spirits, holding our organization to a new standard of excellence.
E-Commerce Strategy: Assist with Middle West Spirits e-commerce go-to-market strategy, building programs with key e-commerce partners that connects consumer campaign strategy to DTC sales.
Trade Engagement: Manage all trade engagement agency partners and experiential programs, ensuring events cut through and that our ROI meets agreed benchmarks.
Trade Advocacy & Education: Establish Middle West Spirits trade advocacy strategy, working with agency partners and our ambassador to develop educational tools that drive trade education.
Sales Standards: Leveraging data and insights, create wholesaler and customer facing presentations, playbooks, guidelines and selling materials that assist in the implementation of agreed marketing priorities.
Agency Management: Manage agency priorities and contributions, and ensure effective communication, implementation, and execution of marketing programs with Sales and Distributor network.
Budget Management: Responsible for all Advertising and Promotion budget management, including program management, budget reconciliations with vendors, and timely input of all budget-related invoices & data into planning systems to facilitate budget-tracking by the organization at a higher level.
Analysis and Reporting: Report market and competitor trends to identify core business threats / opportunities, working with market sales teams. Analyze and report key marketing metrics with a view of continuous spend optimization and marketing program efficiency.
Key member of new product development and emerging brands development cycle.
Benefits:
401(k)
Health Insurance
Employee assistance program
Dental and Vision insurance
Health savings account
Life insurance
10 paid holidays and ample PTO
And much more...
#J-18808-Ljbffr