Consumer Marketing Manager

Job Summary

Under general direction from Director, develop and implement business strategies, marketing plans, market research, advertising, promotions, as well as strategy for new product development for the Ortho & Recovery Category.

Job Description

Responsibilities:

• Serve as “brand owner” for the CURAD Ortho & Recovery portfolio, advising and consulting cross-divisionally on the positioning, product domain, and architecture.
• Develop and implement growth strategies for the Ortho & Recovery category including portfolio prioritization and innovation strategy.
• Create the strategic plan, annual plan, and product priorities for the category.
• Serve as brand and category expert using category and consumer insights and trends to inform business plans, marketing strategies, and customer presentations.
• Spearhead innovation pipeline, development and launch, encompassing product, packaging, and communications for the CURAD brand within the Ortho & Recovery category.
• Manage cross-functional teams (internal and external including marketing agencies, packaging, and product management) in the development and execution of initiatives to ensure proper and timely customer communication.
• Partner with Sales and serve as marketing lead for customer bid process for all branded opportunities.

Requirements:

Education

• Bachelor's Degree in Marketing or related field.

Work Experience

• At least 3 years of marketing experience

• Brand management and innovation experience a plus

• Retail or CPG experience preferred

• Strong presentation skills

• demonstrated ability to manage and lead in a matrix organization

• Strong interpersonal, communications, influencing, and analytical skills

• Ability to thrive in an entrepreneurial, fast-paced environment

• Advanced level experience - PowerPoint, MS Office

• Position requires travel up to 20% of the time for business purposes (within state and out of state).

Preferred Requirements:

• At least 5 years of marketing, brand management or innovation experience to include at least 3 years of developing and executing marketing plans.

Benefits

• Medline is committed to offering competitive benefits and a variety of choices to best meet the needs of you and your family. For employees scheduled to work at least 30 hours per week, this includes health and well-being, financial fitness, career development, paid time off and more. Employees scheduled to work less than 30 hours per week can participate in the 401(k) plan, access the Employee Assistance Program (EAP), Employee Resource Groups (ERG) and Medline Service Corps. For a more comprehensive list of our benefits, please click

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Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.