VP, Demand Generation

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is hiring a VP, Demand Generation to help millions access Maven's exceptional care for women and families by leading a team that inspires, educates, and activates employers and health plans to offer Maven's fertility, maternity, parenting & pediatrics, and menopause tracks.

To be great at this role, you're an exceptional B2B demand generation strategist who can both deeply analyze and clearly communicate Maven's approach to pipeline generation against aggressive growth targets (b) an inspiring "player-coach" adept at managing teams through change and up-leveling B2B marketing capabilities and (c) a "driver" who innovates on existing strategies and channels, while knowing where to "double down" on what's working well.

You'll own the B2B Demand Generation strategy, partnering closely with our Sales, Client Success, and Product Marketing teams to meet company pipeline targets while driving prioritization and execution alignment to do so. You don't hesitate to drive progress across teams amidst uncertainty, and have an unyielding bias for action.

You also have deep B2B Marketing expertise leading and partnering with teams to craft and implement personalized campaigns for target accounts, expanding our inbound and outbound efforts through diverse channels including email, events, webinars, content syndication, and social media. We're looking for a proactive, analytical, and metrics-driven leader who thrives in setting and executing strategy - with a proven track record of scaling and optimizing ABM, demand generation, CRO & SEO tactics across the marketing funnel in the ever-changing ambiguity of successful startup environments.

As VP, Demand Generation, you will:

• Lead and scale the growth marketing function and team across Demand Generation, ABX, Events, Marketing Operations, SEO and CRO, setting a growth strategy that achieves and supports Maven's revenue goals
• Define a strategy that clearly segments, sizes, and prioritizes Maven's B2B audiences and corresponding marketing strategies to achieve aggressive pipeline growth targets
• Develop and implement demand generation strategies that span the entire marketing funnel, from awareness to conversion; Regularly report on overall and channel-specific ROI
• Develop paid marketing strategies and manage a team to execute against those strategies, including budget management and planning, channel allocation, and channel testing
• Analyze our current processes and tech stack for executing and analyzing the B2B Marketing effectiveness, actioning improvements across teams where needed
• Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team and cross-functional leadership
• Proactively address talent needs, fostering a high-performance culture that attracts, develops, and retains top marketing talent; Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners

We're looking for you to bring:

• 15+ years of marketing experience, with at least 7 years as a leader focused on demand generation in B2B SaaS or Health Tech
• Demonstrated experience building and leading high performing teams, fostering a high-performance culture, and improving organizational health.
• Proven experience managing complex marketing organizations and developing and implementing successful B2B marketing strategies at scale
• Strong track record of driving business outcomes through strategic and operational excellence - navigating organizational culture and influencing decision-making processes.
• Excellent communication skills, capable of engaging with executive-level stakeholders and representing the company externally.
• A "driver" mindset- adeptly partners with across teams to drive swift progress and action toward our company pipeline goal, and resolves any ambiguity to do so
• Demonstrated ability to innovate and solve ambiguous problems, introducing new solutions and driving transformation.
• Deep expertise in tools such as HubSpot, Salesforce, Google Analytics, Looker, SEMrush, Ahrefs and Asana.

The base salary range for this role is $220,000 - $280,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• Weekly breakfast, lunch, and get-togethers
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
• Annual professional development stipend and access to a personal career coach through Maven
• 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.