Bel Group
Integrated Marketing Manager, Cheese
Bel Group, Chicago, Illinois, United States, 60290
Bel, makers of iconic cheese brands including Babybel, The Laughing Cow, and Boursin, is a growing global company that values your contributions, strives to create a sense of belonging for everyone, and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all.Job Description SummaryThe Manager of Integrated Marketing, Cheese will be responsible for translating Bel Brands’ business goals (sales growth through Household penetration gains) into actionable Marketing Communication objectives, which in turn inform the development and execution of Integrated Marketing plans. This person will be our agency partner's day-to-day contact, providing constructive feedback behind closed doors and being their biggest cheerleader in front of other stakeholders at Bel (Brand Teams, Customer Teams, Finance, etc.). As the day-to-day point of contact with our agency teams, this person will be accountable for the accurate and timely delivery of campaign elements, reports, and billing details from our agency partners. This is a hybrid role, based in our Chicago Bel Brands USA office.In addition to guiding our agencies’ development and seamless execution of marketing campaigns, this person will work with the Director of Integrated Media Communications, Bel US to uncover and translate actionable learnings to other departments. To be successful in this role, this person will need to demonstrate subject matter expertise in a variety of ways across different sets of stakeholders:Demonstrate to internal stakeholders
at Bel who are less familiar with integrated marketing how investment and performance translates into short- and long-term business results.Demonstrate to external stakeholders
an understanding of how tactical nuances (partnerships, platforms, KPIs, audiences, etc.) impact the plans from other members of the Integrated Agency Team, and our collective ability to achieve our business and communication objectives.Demonstrate to all stakeholders
an understanding of Integrated Marketing’s role within Bel, and an appreciation and curiosity for other team members’ contributions.Job Responsibilities & Tasks:Support the development of marketing campaigns through all stages of the process by informing and enhancing briefs, partnering with brand and agencies alike to facilitate the completion of deliveries in a timely manner, and helping summarize campaign performance during and post-campaign to a variety of stakeholders; in addition to finding ways to improve.Manage the finances of the Cheese Business integrated marketing budget, ensuring we have the funds to execute campaigns as planned and pay partners in a timely manner.Partner with our Global IMC counterparts to share learnings and best practices, leveraging the Groupe’s resources and partnerships with publishers, platforms, and MarTech when possible; be the voice of the US market whenever challenges arise or additional support is needed.Contribute to Marketing and Brand Team conversations by sharing best practices, campaign learnings, and innovation opportunities to better connect consumers to our brands.Partner with Brand and Shopper Marketing teams to ensure cohesion across the full consumer journey and eliminate overlap or redundancies.Key Performance Indicator (KPI):Development and stewardship of marketing campaigns that deliver above benchmark gains to brand health and household penetration, with improved effectiveness over time.Improved efficiency of our agency partners’ hours (time spent to produce best in case work).Accuracy of campaign performance data & insights, management of marketing budgets.Position RequirementsExperience5+ years of experience working in or across several integrated marketing specialties (Paid Media (consumer or retail), Creative, or Social at an agency or brand).Track record of using data-informed strategies to help build brands and improve marketing performance (relative to a campaign's objective).Experience managing a team or external resources and working collaboratively across other functions within a team environment.Experience designing the strategy for and analyzing the results from direct marketing, e-commerce, or performance media.SKILLSExcellent understanding of the role of different marketing specialties, including their respective strengths, limitations, and typical metrics for success.Ability to synthesize media and consumer data into cogent business cases for marketing investment and audience learnings for the larger marketing team.Ability to translate business objectives and marketing strategies into a clear communications brief for external agencies.Strong Excel skills, allowing you to track media investment for finance and performance data.Innately curious and passionate about understanding consumer behavior and how it impacts their media behaviors and engagement with our category.Ability to prioritize projects and resources (marketing dollars, agency resources) based on urgency and importance of deliverables.Collaborative professional with the ability to influence stakeholders with different KPIs and priorities.Acts with integrity. “Say what you do and do what you say.”PHYSICAL & TRAVEL REQUIREMENTSWork is performed largely in a hybrid office environment (2-3 days/week in office). Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns.Total Rewards:Bonus Potential: 23%401k, Medical, Dental, Vision from Day One, PTO days and more.Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state, and local laws respecting consideration of unemployment status in making hiring decisions.Bel Brands is committed to recruiting, hiring, and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.If you think that this job is for you, please click now on the button "Apply".
#J-18808-Ljbffr
at Bel who are less familiar with integrated marketing how investment and performance translates into short- and long-term business results.Demonstrate to external stakeholders
an understanding of how tactical nuances (partnerships, platforms, KPIs, audiences, etc.) impact the plans from other members of the Integrated Agency Team, and our collective ability to achieve our business and communication objectives.Demonstrate to all stakeholders
an understanding of Integrated Marketing’s role within Bel, and an appreciation and curiosity for other team members’ contributions.Job Responsibilities & Tasks:Support the development of marketing campaigns through all stages of the process by informing and enhancing briefs, partnering with brand and agencies alike to facilitate the completion of deliveries in a timely manner, and helping summarize campaign performance during and post-campaign to a variety of stakeholders; in addition to finding ways to improve.Manage the finances of the Cheese Business integrated marketing budget, ensuring we have the funds to execute campaigns as planned and pay partners in a timely manner.Partner with our Global IMC counterparts to share learnings and best practices, leveraging the Groupe’s resources and partnerships with publishers, platforms, and MarTech when possible; be the voice of the US market whenever challenges arise or additional support is needed.Contribute to Marketing and Brand Team conversations by sharing best practices, campaign learnings, and innovation opportunities to better connect consumers to our brands.Partner with Brand and Shopper Marketing teams to ensure cohesion across the full consumer journey and eliminate overlap or redundancies.Key Performance Indicator (KPI):Development and stewardship of marketing campaigns that deliver above benchmark gains to brand health and household penetration, with improved effectiveness over time.Improved efficiency of our agency partners’ hours (time spent to produce best in case work).Accuracy of campaign performance data & insights, management of marketing budgets.Position RequirementsExperience5+ years of experience working in or across several integrated marketing specialties (Paid Media (consumer or retail), Creative, or Social at an agency or brand).Track record of using data-informed strategies to help build brands and improve marketing performance (relative to a campaign's objective).Experience managing a team or external resources and working collaboratively across other functions within a team environment.Experience designing the strategy for and analyzing the results from direct marketing, e-commerce, or performance media.SKILLSExcellent understanding of the role of different marketing specialties, including their respective strengths, limitations, and typical metrics for success.Ability to synthesize media and consumer data into cogent business cases for marketing investment and audience learnings for the larger marketing team.Ability to translate business objectives and marketing strategies into a clear communications brief for external agencies.Strong Excel skills, allowing you to track media investment for finance and performance data.Innately curious and passionate about understanding consumer behavior and how it impacts their media behaviors and engagement with our category.Ability to prioritize projects and resources (marketing dollars, agency resources) based on urgency and importance of deliverables.Collaborative professional with the ability to influence stakeholders with different KPIs and priorities.Acts with integrity. “Say what you do and do what you say.”PHYSICAL & TRAVEL REQUIREMENTSWork is performed largely in a hybrid office environment (2-3 days/week in office). Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns.Total Rewards:Bonus Potential: 23%401k, Medical, Dental, Vision from Day One, PTO days and more.Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state, and local laws respecting consideration of unemployment status in making hiring decisions.Bel Brands is committed to recruiting, hiring, and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.If you think that this job is for you, please click now on the button "Apply".
#J-18808-Ljbffr