Head of Brand Communication and Public Relations

Job Description

SG 13 - This role is will lead, manage and coach a team of 2 Direct Reports.As Head of Brand Communication and Public Relations, you will be a key member of the Marketing team (Business Area Replacement Tires the Americas) responsible for the development and steering of Continental brand(s) in the region (North & South America).This position manages AMERICAS brand communication through marketing strategy, communication and PR activities in coordination with our markets. The role also leads BA events, internal communication and marketing communication projects.Brand & Marketing Communication:Oversee all aspects of marketing communications, including digital marketing, public relations, and content creation for the region. Represent Americas in all relevant platforms related with communication (internal & external)PR - External Communication:Prepare communications materials, including press releases, reactive statements and Q&As, and preparation and execution of interviews and media placementsDevelop content for the Americas region and adapt/"Americanize" global communication content e.g. OEM approvals, SustainabilityEstablish and maintain a comprehensive network (journalists, associations, NGOs, multipliers, project partners and authorities)Digital Marketing:Orchestrate & guide social media strategy for AMER markets in tune to Conti global frameworkOversee BA's online presence in coordination with market strategies and their performanceInternal Communication:Steer and plan all internal (including HR) communications, including marketing newsletters and All Employee MeetingsDrive Americas Tires projects in responsibility, such as: Americas BA events / Marketing team events, Communication projects / focus areas etc.Crisis / Issue Management & Legal:Develop and manage communication / messaging on product, compliance and legal topicsSteer legal, regulatory and compliance processes related to brand and marketing communication activitiesCommunications Counsel:Provide direct communications counsel to executives on all matters pertaining to public relations and internal communicationsDevelop together with the communications team strategic communications plans in support of executive initiativesLeadership and Interface Management:Manage, guide & coach communication team membersTrack and steer Marketing Communications budgets of the marketsCentral contact for markets regarding PR and Marketing communicationOther duties as applicableQualifications

BASIC:Bachelors Degree in Business, Marketing, Public Relations, Journalism, Communications or a related discipline10+ years of relevant Marketing professional experience with 5+ years experience in consumer marketing/communications3+ years hands on experience in sponsorship, brand, social, and digital communication3+ years leading employees in marketing / communication functionsInternational or highly matrixed organizational experienceExperience in a large corporate environmentLegal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal candidatesA relocation package can be offeredPREFERRED:Manufacturing / Auto / Tire industry related experiencePrior Agency experienceMasters DegreeBilingual skillsetInternational work experienceStrong Project Management experienceCompany Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.

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