Novo Nordisk
Channel Strategy Lead - Owned
Novo Nordisk, Plainsboro, New Jersey, United States,
Channel Strategy Lead - Owned
Facility:
Commercial Marketing
Location:
Plainsboro, NJ, US
About the DepartmentOur Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The PositionThe purpose of the Channel Strategy, Owned Lead is to lead the development of comprehensive strategies for owned digital properties that align with overall marketing objectives and support business goals. This role involves developing strategies for property evolution that meet brand objectives and target audience preferences, leading strategic initiatives to disseminate best practices through targeted training, curated resources, and campaign performance analysis. The Lead will lead and develop a team of strategists focused on owned properties such as centralized patient and HCP hubs and direct channels such as web, email, SMS, and chat. Responsibilities include partnering with brand teams and Experience Operations to advise on commercial strategies. Furthermore, the Lead is responsible for advancing channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels.
Essential Functions
Lead the development of comprehensive strategies for owned digital properties and channels that align with overall marketing objectives and support business goals.
Develop comprehensive strategies for property evolution aligned with overall brand objectives and target audience preferences.
Lead strategic initiatives to disseminate best practices through targeted training sessions, curated resources, and campaign performance analysis.
Drive the development and oversight of customer acquisition strategies across NNI customer portals and other owned channels.
Lead and develop a team of strategists focused on owned properties and owned direct channels including web, email, SMS, chat and others.
Regularly present owned property strategy to brand and senior management, ensuring alignment of plans with brand teams.
Collaborate with cross-functional teams (e.g., brand, Experience Operations, Orchestration Leads) to plan and execute content calendars.
Develop standardization, best practices, and governance for web, email, SMS, and chat channels.
Ensure owned properties are compliant with legal, privacy, and regulatory guidelines.
Monitor campaign performance, adjusting strategies, and optimizing budgets to maximize ROI and achieve campaign objectives.
Develop and implement a comprehensive consent management strategy across all acquisition channels.
Qualifications
A Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
12+ years of experience in digital marketing, strategy development, or related roles in a commercial organization.
Proven track record of developing and executing strategies for owned digital properties at a senior management level.
Experience managing customer and/or patient portals within a pharmaceutical organization preferred.
Strong understanding of digital marketing tools and platforms.
Excellent communication and stakeholder management skills.
People management experience required, with a proven track record of development and coaching.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
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Facility:
Commercial Marketing
Location:
Plainsboro, NJ, US
About the DepartmentOur Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The PositionThe purpose of the Channel Strategy, Owned Lead is to lead the development of comprehensive strategies for owned digital properties that align with overall marketing objectives and support business goals. This role involves developing strategies for property evolution that meet brand objectives and target audience preferences, leading strategic initiatives to disseminate best practices through targeted training, curated resources, and campaign performance analysis. The Lead will lead and develop a team of strategists focused on owned properties such as centralized patient and HCP hubs and direct channels such as web, email, SMS, and chat. Responsibilities include partnering with brand teams and Experience Operations to advise on commercial strategies. Furthermore, the Lead is responsible for advancing channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels.
Essential Functions
Lead the development of comprehensive strategies for owned digital properties and channels that align with overall marketing objectives and support business goals.
Develop comprehensive strategies for property evolution aligned with overall brand objectives and target audience preferences.
Lead strategic initiatives to disseminate best practices through targeted training sessions, curated resources, and campaign performance analysis.
Drive the development and oversight of customer acquisition strategies across NNI customer portals and other owned channels.
Lead and develop a team of strategists focused on owned properties and owned direct channels including web, email, SMS, chat and others.
Regularly present owned property strategy to brand and senior management, ensuring alignment of plans with brand teams.
Collaborate with cross-functional teams (e.g., brand, Experience Operations, Orchestration Leads) to plan and execute content calendars.
Develop standardization, best practices, and governance for web, email, SMS, and chat channels.
Ensure owned properties are compliant with legal, privacy, and regulatory guidelines.
Monitor campaign performance, adjusting strategies, and optimizing budgets to maximize ROI and achieve campaign objectives.
Develop and implement a comprehensive consent management strategy across all acquisition channels.
Qualifications
A Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
12+ years of experience in digital marketing, strategy development, or related roles in a commercial organization.
Proven track record of developing and executing strategies for owned digital properties at a senior management level.
Experience managing customer and/or patient portals within a pharmaceutical organization preferred.
Strong understanding of digital marketing tools and platforms.
Excellent communication and stakeholder management skills.
People management experience required, with a proven track record of development and coaching.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr