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Cox Enterprises

Strategic Account Manager (AJC)

Cox Enterprises, Atlanta, Georgia, United States, 30383


The Strategic Account Manager will support advertising account executives through the entire lifecycle of their clients’ digital sponsorship, native advertising and event sponsorship campaigns. Pre-sale responsibilities will include activities such as compiling research, presentation development, and participation in client calls. Post-sale, they will serve as the client’s primary contact for campaign activation. Campaign activation responsibilities include coordinating between the client and internal fulfillment teams to ensure accurate and on-time launch of all campaigns, managing the timeline from sale to campaign launch. They will monitor campaign performance, escalating any issues to the account executive and provide mid-campaign updates to client as needed. Post-sale duties will include campaign reporting and presenting findings and recommendations for future campaigns to account executive and/or client. This individual will be accountable for the account and focus on the success of the client’s campaign, identifying opportunities for upsell and retention of the revenue. This individual will be well versed in all owned and operated print and digital products (AJC.com, Dawgnation.com, e-paper, apps, printed paper, & all other new product development) and manage up to $5M in revenue.Individuals in this position will be able to work under high pressure, deadline-driven time frames, be self-starters, problem solvers, and detail oriented, as well as provide administrative and customer support related to post-sale activities.Strategy (10%)Consultatively support, retain, and grow customer accounts in conjunction with account executivesAchieve budgeted annual revenue retention rates on key accountsIdentify opportunities and brainstorm on new revenue streams with account executives and Revenue Content TeamPre-Sales (20%)Carry out marketing research and analysis, gathering information from internal subject matter experts on all parts of client proposalBuild pitch presentationsAttend prospect and upsell pitch meetings with account executivesCampaign Activation (35%):Responsible for managing and confirming accurate, timely execution of O&O campaignsUtilize sales automation systems (CRM, Ticketing, creative workflow) to manage day to day activity and update AE and manager on client performance through system-generated reports and customer dashboardActs as a subject matter expert for O&O digital and print productsMaintain communication and relationships with key partners in ad operations, the Revenue Content Team and other departments for fulfillment of all campaignsManage communication on deadlines for all campaign assetsPost-Sales (25%)Manage post-sale client communication and meeting set-up.Create and communicate campaign reporting with insights to clients and internal stakeholders.Specialized Tasks (Events) (10%)Acting as Subject Matter Expert regarding event promotions and products/offerings

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