MediaNews Group
Strategic Account Manager
MediaNews Group, Anaheim, California, United States, 92808
Summary
The Strategic Account Manager for Southern California News Group is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the growth and development of assigned accounts. In addition to supporting client needs on a daily basis, the Account Manager partners with internal stakeholders such as Sales, Marketing, and Ad Operations to exceed KPI goals and meet business objectives for our clients. The Account Manager proactively provides campaign performance, presents up-sell and optimization opportunities for existing business and interprets/presents complex data to the client in regards to campaign performance and market analysis.What You Will Do
Grow and maintain a list of key medium to large SCNG accounts using a consultative (customer-centric) selling approachProactively prospect, qualify, and convert new business opportunities to grow key client verticalsServe as a digital expert to help develop the skills of Sales team membersPossess a thorough knowledge of SCNG’s entire advertising offering including print, digital, content marketing, and creative services solutionsGenerate marketing ideas and opportunities outside of our product portfolio (i.e., non-traditional revenue)Create and update marketing presentations using research and case studies to sell against other competitive mediaEffectively prepare and execute revenue contracts and business proposalsPartner with clients to define KPI’s and success metrics for campaign performanceStay current on business trends and new developments in products (both print and digital) or management within a specific company and/or industry; clearly explain key differentiation factors of SCNG solutions against any competitors in the advertising ecosystemAnalyze and interpret key sales metrics and develop strategies to reach sales successWork internally with various departments to create compelling media solutions for advertisersWork closely with client post-sale to ensure client retention, renewal and overall campaign successResponsible for client revenue growth, financial forecasting and accurate customer billingAcknowledge and overcome client objections by analyzing and resolving campaign issuesDevelop internal and client-facing custom reports via Google Analytics, Excel and other internal toolsJob duties and priorities may shift as revenue and department needs fluctuateWhat You Will Bring
7+ years of relevant experience, preferably in an Account Manager/Strategist or Account Executive capacity; agency experience preferredProven track record of success driving advertising revenue through the cultivation of long-term strategic relationshipsDemonstrated ability to structure and manage complex negotiations to successful closure and deliveryExtensive client-facing experience serving as the lead point of contact and interfacing with/presenting to senior-level decision makersStrong understanding of digital and print advertising products and the digital advertising ecosystemDemonstrated sales and cross-functional leadership skillsAbility to work well in a fast-paced, dynamic environmentExcellent written and verbal communication and presentation skillsMust be detail-oriented and have strong organizational and time management skillsSales experience managing medium to large size advertisersProficiency in Salesforce, Google Analytics and Google AdWordsBachelors degree requiredThis is a hybrid role with occasional onsite expectations in Irvine, CA.The annual base salary range is $70,000 - $85,000 + aggressive sales earning potential and commission. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).Who We Are
Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise). By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area. As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies.Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences.No matter the distribution vehicle—newspaper, magazine, mobile, online—SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.“Built In Best Places to Work 2023 Winner”
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The Strategic Account Manager for Southern California News Group is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the growth and development of assigned accounts. In addition to supporting client needs on a daily basis, the Account Manager partners with internal stakeholders such as Sales, Marketing, and Ad Operations to exceed KPI goals and meet business objectives for our clients. The Account Manager proactively provides campaign performance, presents up-sell and optimization opportunities for existing business and interprets/presents complex data to the client in regards to campaign performance and market analysis.What You Will Do
Grow and maintain a list of key medium to large SCNG accounts using a consultative (customer-centric) selling approachProactively prospect, qualify, and convert new business opportunities to grow key client verticalsServe as a digital expert to help develop the skills of Sales team membersPossess a thorough knowledge of SCNG’s entire advertising offering including print, digital, content marketing, and creative services solutionsGenerate marketing ideas and opportunities outside of our product portfolio (i.e., non-traditional revenue)Create and update marketing presentations using research and case studies to sell against other competitive mediaEffectively prepare and execute revenue contracts and business proposalsPartner with clients to define KPI’s and success metrics for campaign performanceStay current on business trends and new developments in products (both print and digital) or management within a specific company and/or industry; clearly explain key differentiation factors of SCNG solutions against any competitors in the advertising ecosystemAnalyze and interpret key sales metrics and develop strategies to reach sales successWork internally with various departments to create compelling media solutions for advertisersWork closely with client post-sale to ensure client retention, renewal and overall campaign successResponsible for client revenue growth, financial forecasting and accurate customer billingAcknowledge and overcome client objections by analyzing and resolving campaign issuesDevelop internal and client-facing custom reports via Google Analytics, Excel and other internal toolsJob duties and priorities may shift as revenue and department needs fluctuateWhat You Will Bring
7+ years of relevant experience, preferably in an Account Manager/Strategist or Account Executive capacity; agency experience preferredProven track record of success driving advertising revenue through the cultivation of long-term strategic relationshipsDemonstrated ability to structure and manage complex negotiations to successful closure and deliveryExtensive client-facing experience serving as the lead point of contact and interfacing with/presenting to senior-level decision makersStrong understanding of digital and print advertising products and the digital advertising ecosystemDemonstrated sales and cross-functional leadership skillsAbility to work well in a fast-paced, dynamic environmentExcellent written and verbal communication and presentation skillsMust be detail-oriented and have strong organizational and time management skillsSales experience managing medium to large size advertisersProficiency in Salesforce, Google Analytics and Google AdWordsBachelors degree requiredThis is a hybrid role with occasional onsite expectations in Irvine, CA.The annual base salary range is $70,000 - $85,000 + aggressive sales earning potential and commission. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).Who We Are
Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise). By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area. As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies.Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences.No matter the distribution vehicle—newspaper, magazine, mobile, online—SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.“Built In Best Places to Work 2023 Winner”
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