Mondelez International
Manager, Foodservice Sales & Marketing Strategy
Mondelez International, Trenton, New Jersey, United States,
Manager, Foodservice Sales & Marketing Strategy
Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.Location:
This is a remote position based in the continental United States.Manager, Foodservice Sales & Marketing StrategyThis savvy business manager will work to proactively write and present customer presentations on behalf of the Mondelez U.S. Foodservice marketing team. They will collaborate with brand equity teams to identify opportunities to drive trial on Mondelez brands such as Oreo, Chips Ahoy, Sour Patch Kids and Belvita. The candidate will be a proven leader with an enterprise mindset and strong collaboration skills who can work cross functionally, independently and as part of a larger team. They will also be responsible for the development of customer and channel strategy and innovation pipelines. The ideal candidate has experience with and strong knowledge of developing brand strategy for foodservice organizations, such as quick serve restaurants, education and healthcare. The candidate will report directly to the Director of Marketing, Foodservice.Core Responsibilities and InitiativesCustomer & Channel Strategy DevelopmentWork with the Director of Foodservice Marketing to develop short- & long-term strategy for foodservice customersTranslate consumer data & insights into go to market strategies for Mondelez Foodservice
Analyze consumer data & insights to create strategic selling stories & presentations for national, regional and key account teamsWork within Hubspot to manage customer presentation timelines where marketing support is neededProactively communicate customer presentation schedules to FS Marketing Director & CVP, Foodservice
Attend customer presentations as needed and present marketing related subject matterWrite creative briefs to support the creation of sales materials. Work closely with Manager of Customer & Channel Activation to brief creative agencies that design these materialsMonitor market trends and research and communicate competitive marketing activities to foodservice account teams.Brand Equity ManagementWork with brand equity teams to understand foodservice opportunities that drive trial for Mondelez brands, including Oreo, Chips Ahoy, Nourish and Confectionary brandsServe as the primary liaison between the foodservice marketing and the brand equity teams, scheduling regular meetings to develop relationships with key brand equity partnersWork with brand equity teams to proactively understand brand innovation calendars and communicate to foodservice marketing, culinary and account teams. Translate the brand innovation calendar into foodservice applicationsProactively work with brand teams to understand integrated marketing calendars and partnerships and translate into foodservice applicationsManage placements of key foodservice initiatives on brand owned channel content calendars. Work with brand equity teams to establish foodservice content calendars on owned equity channelsContinuously work to include foodservice partners in brand equity key initiativesShape and communicate foodservice vision and mission to brand equity teams. Quantify and steward the value of foodservice among brand equity teamsInnovation Strategy & PipelineDevise customer innovation growth strategiesCreate testing pipeline to support key customers, including market & concept testing plans
Develop business cases to support customer innovation and create customer proposals.Manage A&C market testing budget.
Work with culinary, national account and insights teams to write foodservice concepts to be included in Data Essentials and Technomic concept screening processDevelop custom research briefs to support key foodservice initiatives (e.g. CLTs, Brand Lift, Brand Health.)What you need to know about this position:Education / Certifications:Bachelor’s degree in business, marketing, management, or related field. Master’s degree preferredJob specific requirements:5 years prior marketing experience as a Brand Manager, Associate Brand Manager, Marketing Manager, or related marketing professionMinimum 2 years of previous foodservice industry experience preferredProven ability to develop brand and marketing strategies and communicate recommendations to leadership teamsPossess strong analytical skills partnered with a creative mindIs an excellent data driven thinker who has an affinity for numbersHas excellent verbal and written communication skills, attention to detail and strength in presentingIs a strong project manager and is comfortable with leading cross-functional projectsPossess an innovative nature and a sense of urgency with respect to project management and completionPossess advanced power point and excel skillsPassion for creating sales materials and presentationsTravel requirements:
15% travelWork schedule:
This is a full time, remote position based in the continental United States.Business Unit Summary:The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including
Oreo
and
Chips Ahoy!
cookies,
Ritz ,
Wheat Thins
and
Triscuit
crackers, and
Swedish Fish
and
Sour Patch
Kids
confectionery products —are close at hand for our consumers across the country.Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.Job Type:
Regular Marketing Excellence MarketingAt Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum.Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
#J-18808-Ljbffr
Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.Location:
This is a remote position based in the continental United States.Manager, Foodservice Sales & Marketing StrategyThis savvy business manager will work to proactively write and present customer presentations on behalf of the Mondelez U.S. Foodservice marketing team. They will collaborate with brand equity teams to identify opportunities to drive trial on Mondelez brands such as Oreo, Chips Ahoy, Sour Patch Kids and Belvita. The candidate will be a proven leader with an enterprise mindset and strong collaboration skills who can work cross functionally, independently and as part of a larger team. They will also be responsible for the development of customer and channel strategy and innovation pipelines. The ideal candidate has experience with and strong knowledge of developing brand strategy for foodservice organizations, such as quick serve restaurants, education and healthcare. The candidate will report directly to the Director of Marketing, Foodservice.Core Responsibilities and InitiativesCustomer & Channel Strategy DevelopmentWork with the Director of Foodservice Marketing to develop short- & long-term strategy for foodservice customersTranslate consumer data & insights into go to market strategies for Mondelez Foodservice
Analyze consumer data & insights to create strategic selling stories & presentations for national, regional and key account teamsWork within Hubspot to manage customer presentation timelines where marketing support is neededProactively communicate customer presentation schedules to FS Marketing Director & CVP, Foodservice
Attend customer presentations as needed and present marketing related subject matterWrite creative briefs to support the creation of sales materials. Work closely with Manager of Customer & Channel Activation to brief creative agencies that design these materialsMonitor market trends and research and communicate competitive marketing activities to foodservice account teams.Brand Equity ManagementWork with brand equity teams to understand foodservice opportunities that drive trial for Mondelez brands, including Oreo, Chips Ahoy, Nourish and Confectionary brandsServe as the primary liaison between the foodservice marketing and the brand equity teams, scheduling regular meetings to develop relationships with key brand equity partnersWork with brand equity teams to proactively understand brand innovation calendars and communicate to foodservice marketing, culinary and account teams. Translate the brand innovation calendar into foodservice applicationsProactively work with brand teams to understand integrated marketing calendars and partnerships and translate into foodservice applicationsManage placements of key foodservice initiatives on brand owned channel content calendars. Work with brand equity teams to establish foodservice content calendars on owned equity channelsContinuously work to include foodservice partners in brand equity key initiativesShape and communicate foodservice vision and mission to brand equity teams. Quantify and steward the value of foodservice among brand equity teamsInnovation Strategy & PipelineDevise customer innovation growth strategiesCreate testing pipeline to support key customers, including market & concept testing plans
Develop business cases to support customer innovation and create customer proposals.Manage A&C market testing budget.
Work with culinary, national account and insights teams to write foodservice concepts to be included in Data Essentials and Technomic concept screening processDevelop custom research briefs to support key foodservice initiatives (e.g. CLTs, Brand Lift, Brand Health.)What you need to know about this position:Education / Certifications:Bachelor’s degree in business, marketing, management, or related field. Master’s degree preferredJob specific requirements:5 years prior marketing experience as a Brand Manager, Associate Brand Manager, Marketing Manager, or related marketing professionMinimum 2 years of previous foodservice industry experience preferredProven ability to develop brand and marketing strategies and communicate recommendations to leadership teamsPossess strong analytical skills partnered with a creative mindIs an excellent data driven thinker who has an affinity for numbersHas excellent verbal and written communication skills, attention to detail and strength in presentingIs a strong project manager and is comfortable with leading cross-functional projectsPossess an innovative nature and a sense of urgency with respect to project management and completionPossess advanced power point and excel skillsPassion for creating sales materials and presentationsTravel requirements:
15% travelWork schedule:
This is a full time, remote position based in the continental United States.Business Unit Summary:The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including
Oreo
and
Chips Ahoy!
cookies,
Ritz ,
Wheat Thins
and
Triscuit
crackers, and
Swedish Fish
and
Sour Patch
Kids
confectionery products —are close at hand for our consumers across the country.Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.Job Type:
Regular Marketing Excellence MarketingAt Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum.Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
#J-18808-Ljbffr