Manager, Contractor Lead Generation

**This role can sit remotely for the right candidate**The Manager, Contractor Lead Generation leads the CertainTeed EPS effort to develop a very high performing Contractor Lead Generation program. This manager works closely with Contractor Customers, Inside Sales, Corporate Digital Marketing, EPS field sales, EPS Sales Leadership and select external vendors. Within Contractor Engagement, this manager will work closely with the Manager of Credentialing and the Manager of Contractor Marketing and Communication to ensure we achieve the goal of building a lead generation program that provides a significant number of high quality leads (measured by contractor close rate – at least higher than 50%).Responsible for:Development and execution of CertainTeed EPS’ Contractor Lead Generation programAchieving the goal of making the Contractor Lead Generation program competitive with the best lead generation programs in the market, measured by the number of leads per month to each high-level credentialed contractor and the close rate for each contractor on the leads we give them (at least greater than 50%)Developing the requisite metrics for the programDeveloping the ability to measure contractor close rateLeading Inside Sales, Corporate Digital Marketing and all other involved departments to establish, measure and improve the programDeveloping a value communication program to Field Sales and High-Level Credentialed ContractorsDetermining marketing requirements to drive the Lead Generation program including Homeowner MarketingRequired Qualifications

What do you bring?Bachelor’s degree in marketing, communications, or related fields preferredMinimum 8-10 years’ experience in marketing communications, marketing production or related fieldMinimum 7 years’ experience with lead generation programsExcellent analytical and organizational skillsBudget management and reporting skillsExperience with digital design best practices a plusStrong written and verbal communication skillsExperience in utilizing and maintaining web-based fulfillment and asset management tools a plusFluency in Spanish a plusCompany Summary

Why work for us?Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, insulation, drywall and ceilings.A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. www.certainteed.comLegal Statement

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

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