ViziRecruiter,LLC.
M&E Area Manager
ViziRecruiter,LLC., Temple Terrace, Florida, United States,
Introduction
As a pioneer in the Charter school movement, CSUSA is one of the fastest-growing education management organizations in the United States, providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina, and Louisiana.Charter Schools USA is an Equal Opportunity Employer.
Overview
JOB PURPOSE
The Marketing and Enrollment Area (M&E) Area Manager is responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones. Responsibilities
Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of ContactCreates a strong working relationship with stakeholders with proactive and consistent communication.Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future initiatives.Provides day-to-day local/school marketing and enrollment support and ongoing guidance.Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; maximizes scalability/ROI.Maintains knowledge of market insights and developments and innovative M&E strategies, recommending initiatives that improve relevance and performance.Acts as a conduit of information/insights between local, state/area, and national levels.May collaborate and support cross-functional national marketing efforts that affect local initiatives.Acts as the agency/vendor's single point of contact to facilitate local/school marketing efforts.Updates board stakeholders on market insights, M&E performance, and future efforts/direction as needed.Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, integrating Corporate M&E strategies and policies.Supports annual marketing and enrollment budget efforts and oversees management at the school level.Attends professional development opportunities to update skills and understanding of M&E practices and associated CSUSA software and hardware.Awareness and Consideration of CSUSA Schools (Marketing)Helps schools develop or refine their identities.Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly.Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and creative used in ad campaigns.Identifies needs for and manages the development of marketing assets such as collateral and signage.Consults/advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, etc.Ensures schools are equipped with materials to excel, including signage, presentations, emails, and flyers.Advises on how and when to best target and leverage PR opportunities in the area, working with PR agencies/contractors as needed.Works with local stakeholders to identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities.Collaborates with national digital and state/area/national media efforts, informing national of digital campaign needs, local efforts, and market insights for proper integration.Assists in digital and media execution and optimization, ensuring that creative assets, links, and architecture are appropriate for driving performance.Leads set-up and testing for the execution of digital campaigns, ensuring proper structure and execution.Identifies state/area and national scalability opportunities to lift cost-efficiencies.Acquisition and Retention of Students (Conversion/Enrollment)Develops, counsels the schools, and monitors funnel conversion strategies and efforts to fuel conversion and retention.Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance.Oversight and management of CSUSA school enrollment processes in support of enrollment goals; implements quality assurance measures to ensure processes are followed with fidelity.Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level.Provides ongoing counsel and oversight of school recruitment events.Serves as a leader to assure that schools are adequately resourced with personnel and technology/systems to succeed in enrollment goals.Identifies enrollment and retention best practices.Requirements
Bachelor's Degree in Business or Marketing or equivalent.5+ years of general marketing strategy and support experience, including developing integrated plans and leading the development and execution of assets/materials.3+ years of sales or enrollment experience.2+ years of digital experience, including developing and monitoring SEM/SEO activity and paid/organic social media campaigns.Experience working with several stakeholders and multiple projects that require alignment.Experience managing budgets.Marketing operations/analytics experience.Project management responsibilities.Experience working with agencies and contractors.Microsoft Office proficiency.Service industry experience and matrix organization experience are a plus.Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
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As a pioneer in the Charter school movement, CSUSA is one of the fastest-growing education management organizations in the United States, providing a wide variety of educational choices to over 82,000 students in more than 150 schools across Florida, South Carolina, North Carolina, and Louisiana.Charter Schools USA is an Equal Opportunity Employer.
Overview
JOB PURPOSE
The Marketing and Enrollment Area (M&E) Area Manager is responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones. Responsibilities
Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of ContactCreates a strong working relationship with stakeholders with proactive and consistent communication.Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future initiatives.Provides day-to-day local/school marketing and enrollment support and ongoing guidance.Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; maximizes scalability/ROI.Maintains knowledge of market insights and developments and innovative M&E strategies, recommending initiatives that improve relevance and performance.Acts as a conduit of information/insights between local, state/area, and national levels.May collaborate and support cross-functional national marketing efforts that affect local initiatives.Acts as the agency/vendor's single point of contact to facilitate local/school marketing efforts.Updates board stakeholders on market insights, M&E performance, and future efforts/direction as needed.Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, integrating Corporate M&E strategies and policies.Supports annual marketing and enrollment budget efforts and oversees management at the school level.Attends professional development opportunities to update skills and understanding of M&E practices and associated CSUSA software and hardware.Awareness and Consideration of CSUSA Schools (Marketing)Helps schools develop or refine their identities.Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly.Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and creative used in ad campaigns.Identifies needs for and manages the development of marketing assets such as collateral and signage.Consults/advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, etc.Ensures schools are equipped with materials to excel, including signage, presentations, emails, and flyers.Advises on how and when to best target and leverage PR opportunities in the area, working with PR agencies/contractors as needed.Works with local stakeholders to identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities.Collaborates with national digital and state/area/national media efforts, informing national of digital campaign needs, local efforts, and market insights for proper integration.Assists in digital and media execution and optimization, ensuring that creative assets, links, and architecture are appropriate for driving performance.Leads set-up and testing for the execution of digital campaigns, ensuring proper structure and execution.Identifies state/area and national scalability opportunities to lift cost-efficiencies.Acquisition and Retention of Students (Conversion/Enrollment)Develops, counsels the schools, and monitors funnel conversion strategies and efforts to fuel conversion and retention.Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance.Oversight and management of CSUSA school enrollment processes in support of enrollment goals; implements quality assurance measures to ensure processes are followed with fidelity.Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level.Provides ongoing counsel and oversight of school recruitment events.Serves as a leader to assure that schools are adequately resourced with personnel and technology/systems to succeed in enrollment goals.Identifies enrollment and retention best practices.Requirements
Bachelor's Degree in Business or Marketing or equivalent.5+ years of general marketing strategy and support experience, including developing integrated plans and leading the development and execution of assets/materials.3+ years of sales or enrollment experience.2+ years of digital experience, including developing and monitoring SEM/SEO activity and paid/organic social media campaigns.Experience working with several stakeholders and multiple projects that require alignment.Experience managing budgets.Marketing operations/analytics experience.Project management responsibilities.Experience working with agencies and contractors.Microsoft Office proficiency.Service industry experience and matrix organization experience are a plus.Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
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