EduServe
M&E Area Manager
EduServe, Baton Rouge, Louisiana, us, 70873
JOB PURPOSEThe Marketing and Enrollment Area (M&E) Area Manager is responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact
Creates a strong working relationship with stakeholders with proactive and consistent communication.
Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future initiatives.
Provides day-to-day local/school marketing and enrollment support and ongoing guidance.
Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; maximizes the scalability/ROI of marketing efforts.
Maintains knowledge of market insights and developments, recommending strategies and initiatives that improve relevance and performance of M&E efforts.
Acts as a conduit of information/insights between local, state/area, and national stakeholders.
May collaborate and support cross-functional national marketing efforts that affect local initiatives.
Acts as the agency/vendor's single point of contact to facilitate local/school marketing efforts.
Updates board stakeholders on market insights, M&E performance, and future efforts/direction as needed.
Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies.
Supports annual marketing and enrollment budget efforts and oversees management at the school level.
Attends professional development opportunities to update skills and understanding of M&E practices and associated CSUSA software and hardware.
Awareness and Consideration of CSUSA Schools (Marketing)
Helps schools develop or refine school identities.
Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly.
Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the creative used in ad campaigns.
Identifies needs for and manages the development of marketing assets such as collateral and signage.
Consults/advises on local outreach and partnership opportunities on and off-premise activities, promotions, and events.
Ensures schools are appropriately equipped with materials to excel, including signage, presentations, emails, flyers, etc.
Advises on how and when to best target and leverage PR opportunities in the area, working with PR agencies/contractors as needed.
Works with local stakeholders to identify digital needs and insights for executing digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities.
Works with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts, and market insights for proper integration.
Assists in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving performance.
Leads set-up and testing for the execution of digital campaigns, ensuring proper structure and execution of digital campaigns.
Identifies state/area and national scalability opportunities to lift cost-efficiencies.
Acquisition and Retention of Students (Conversion/Enrollment)
Develops, counsels the schools, and monitors funnel conversion strategies and efforts that help fuel conversion and retention.
Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance.
Oversees management of CSUSA school enrollment processes in support of enrollment goals; implements quality assurance measures to ensure processes are followed with fidelity.
Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status.
Provides ongoing counsel and oversight of school recruitment events.
Assures that schools are adequately resourced with personnel, technology/systems, and have the understanding and skillsets to succeed in enrollment goals.
Identifies enrollment and retention best practices.
Enrollment Systems and Records Management and Reporting
Monitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics.
Collaborates with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives.
Maintains knowledge and skills to protect, update, and manage records and information in all formats of associated enrollment systems.
Ensures school compliance/adherence to district, state, federal, and CSUSA regulations regarding student records.
Oversees district and state submission for school funding adhering to master scheduling, course coding, teacher certification, class size, and other factors that impact enrollment.
Helps schools comply with district audits through assisting them through the process.
Coordinates with CSUSA departments (e.g., food services, academics) to ensure optimal system integration.
Assists in clearing CSUSA and district error reports for proper year-long database management.
Serves as a lead subject matter expert for all enrollment associated systems at CSUSA.
Determines records and information management training requirements for school staff and develops training resources.
Assists regulatory and law enforcement personnel in locating students.
Monitors systems to ensure effective workflows, scheduling, processing, and data management.
Training and Development
Onboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities.
Oversees, develops, and hosts periodic school-based marketing and enrollment updates and training.
Coaches/mentors school-based marketing and enrollment personnel.
**MAY PERFORM OTHER DUTIES AS ASSIGNED** DISCLAIMERThe above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
SKILLS AND KNOWLEDGE
Experience and strength in Integrated/Omnichannel Marketing.
Exceptional interpersonal communication skills, with a heightened mindset of collaboration and teamwork.
Digital Marketing experience, designing and monitoring campaigns across various platforms.
Strong speaking, writing, and listening skills; Spanish is a plus.
Strong project management, process, and meeting facilitation skills.
Well versed in marketing analytics, working with data, and skilled at monitoring and reporting metrics/indicators.
Innovative, process, and service-oriented mindset and behavior.
Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope.
Strong commitment to continuous improvement.
Superior resourcefulness, problem-solving, and change management skills.
JOB REQUIREMENTS
Bachelor's Degree in Business or Marketing or equivalent.
5+ years of general marketing strategy and support experience.
3+ years of sales or enrollment experience.
2+ years of digital experience, developing and monitoring SEM/SEO activity.
Experience working with multiple stakeholders and managing several projects that require alignment.
Experience managing budgets.
Marketing operations/analytics experience.
Project management responsibilities.
Experience working with agencies and contractors.
Microsoft Office proficiency.
Service industry experience and matrix organization experience are a plus.
Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
WORK ENVIRONMENTWhile performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:
Usual office working conditions.
PHYSICAL DEMANDS
No significant physical exertion required.
Travel may be required within or outside of the area.
Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.
TERMS OF EMPLOYMENTSalary and benefits shall be paid consistent with CSUSA salary and benefit policy. Length of the work year and hours of employment shall be those established by Charter Schools USA.
FLSA OVERTIME CATEGORYJob is exempt from the overtime provisions of the Fair Labor Standards Act.
EVALUATIONPerformance will be evaluated in accordance with Charter Schools USA's policy.
DECLARATIONThe Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact
Creates a strong working relationship with stakeholders with proactive and consistent communication.
Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future initiatives.
Provides day-to-day local/school marketing and enrollment support and ongoing guidance.
Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; maximizes the scalability/ROI of marketing efforts.
Maintains knowledge of market insights and developments, recommending strategies and initiatives that improve relevance and performance of M&E efforts.
Acts as a conduit of information/insights between local, state/area, and national stakeholders.
May collaborate and support cross-functional national marketing efforts that affect local initiatives.
Acts as the agency/vendor's single point of contact to facilitate local/school marketing efforts.
Updates board stakeholders on market insights, M&E performance, and future efforts/direction as needed.
Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies.
Supports annual marketing and enrollment budget efforts and oversees management at the school level.
Attends professional development opportunities to update skills and understanding of M&E practices and associated CSUSA software and hardware.
Awareness and Consideration of CSUSA Schools (Marketing)
Helps schools develop or refine school identities.
Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly.
Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the creative used in ad campaigns.
Identifies needs for and manages the development of marketing assets such as collateral and signage.
Consults/advises on local outreach and partnership opportunities on and off-premise activities, promotions, and events.
Ensures schools are appropriately equipped with materials to excel, including signage, presentations, emails, flyers, etc.
Advises on how and when to best target and leverage PR opportunities in the area, working with PR agencies/contractors as needed.
Works with local stakeholders to identify digital needs and insights for executing digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities.
Works with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts, and market insights for proper integration.
Assists in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving performance.
Leads set-up and testing for the execution of digital campaigns, ensuring proper structure and execution of digital campaigns.
Identifies state/area and national scalability opportunities to lift cost-efficiencies.
Acquisition and Retention of Students (Conversion/Enrollment)
Develops, counsels the schools, and monitors funnel conversion strategies and efforts that help fuel conversion and retention.
Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance.
Oversees management of CSUSA school enrollment processes in support of enrollment goals; implements quality assurance measures to ensure processes are followed with fidelity.
Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status.
Provides ongoing counsel and oversight of school recruitment events.
Assures that schools are adequately resourced with personnel, technology/systems, and have the understanding and skillsets to succeed in enrollment goals.
Identifies enrollment and retention best practices.
Enrollment Systems and Records Management and Reporting
Monitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics.
Collaborates with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives.
Maintains knowledge and skills to protect, update, and manage records and information in all formats of associated enrollment systems.
Ensures school compliance/adherence to district, state, federal, and CSUSA regulations regarding student records.
Oversees district and state submission for school funding adhering to master scheduling, course coding, teacher certification, class size, and other factors that impact enrollment.
Helps schools comply with district audits through assisting them through the process.
Coordinates with CSUSA departments (e.g., food services, academics) to ensure optimal system integration.
Assists in clearing CSUSA and district error reports for proper year-long database management.
Serves as a lead subject matter expert for all enrollment associated systems at CSUSA.
Determines records and information management training requirements for school staff and develops training resources.
Assists regulatory and law enforcement personnel in locating students.
Monitors systems to ensure effective workflows, scheduling, processing, and data management.
Training and Development
Onboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities.
Oversees, develops, and hosts periodic school-based marketing and enrollment updates and training.
Coaches/mentors school-based marketing and enrollment personnel.
**MAY PERFORM OTHER DUTIES AS ASSIGNED** DISCLAIMERThe above statements are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
SKILLS AND KNOWLEDGE
Experience and strength in Integrated/Omnichannel Marketing.
Exceptional interpersonal communication skills, with a heightened mindset of collaboration and teamwork.
Digital Marketing experience, designing and monitoring campaigns across various platforms.
Strong speaking, writing, and listening skills; Spanish is a plus.
Strong project management, process, and meeting facilitation skills.
Well versed in marketing analytics, working with data, and skilled at monitoring and reporting metrics/indicators.
Innovative, process, and service-oriented mindset and behavior.
Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope.
Strong commitment to continuous improvement.
Superior resourcefulness, problem-solving, and change management skills.
JOB REQUIREMENTS
Bachelor's Degree in Business or Marketing or equivalent.
5+ years of general marketing strategy and support experience.
3+ years of sales or enrollment experience.
2+ years of digital experience, developing and monitoring SEM/SEO activity.
Experience working with multiple stakeholders and managing several projects that require alignment.
Experience managing budgets.
Marketing operations/analytics experience.
Project management responsibilities.
Experience working with agencies and contractors.
Microsoft Office proficiency.
Service industry experience and matrix organization experience are a plus.
Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
WORK ENVIRONMENTWhile performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:
Usual office working conditions.
PHYSICAL DEMANDS
No significant physical exertion required.
Travel may be required within or outside of the area.
Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.
TERMS OF EMPLOYMENTSalary and benefits shall be paid consistent with CSUSA salary and benefit policy. Length of the work year and hours of employment shall be those established by Charter Schools USA.
FLSA OVERTIME CATEGORYJob is exempt from the overtime provisions of the Fair Labor Standards Act.
EVALUATIONPerformance will be evaluated in accordance with Charter Schools USA's policy.
DECLARATIONThe Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.
#J-18808-Ljbffr