Digital Gravity Ltd
Senior Digital Analytics Analyst – Adobe Analytics
Digital Gravity Ltd, Houston, Texas, United States, 77246
Title:
Sr.
Digital Analytics Analyst
(Adobe Analytics)
Location:
Remote
Duration:
Long-Term Contract
Work Requirements:
US Citizen, GC Holders or Authorized to Work in the US.
Top Skills Required:
Candidates must have strong experience in Adobe Analytics
Must have experience with the full gamut of Adobe Analytics, from administration through implementation
CJA experience is preferred
Skills in insights and reporting is highly desired. Someone who likes digging into the data
Summary
The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand's strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.
Responsibilities
Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch
Proactively analyze brands for areas of opportunities and actionable recommendations
Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing
Provide business case support for web/mobile app projects related to digital analytics
Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more
Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and "offline or disjointed analytics data using and following a standardized SDR
Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
Administer Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team
Requirements
Adobe Analytics experience required
Experience with Customer Journey Analytics (CJA) is highly preferred
5+ years minimum Adobe Analytics Experience specifically required. Ideal candidate would have 7+ years minimum of total analytics experience with 5+ being with Adobe Analytics
Strong experience creating adobe-based processing rules and classifications
Proven ability to administer Adobe, create report suites and design SDR's
Proven ability in understanding key analytics topics related to adobe analytics such as evars
Expertise in creating complex dashboards with sales funnels, flow paths, etc.
Expertise in product string tracking and in general complex Adobe concepts such as classification
Required ability to read basic HTML
Nice to have: ability to code and implement in Adobe Launch (ability to write JavaScript and basic HTML)
Ability to work independently to meet multiple project deadlines handle multiple tasks switching priorities and focus as needed
Ability to learn new software and concepts quickly ability to learn and adapt to evolving conditions and fluid requirements
Passion for detail with a track record demonstrating initiative, drive, and quality output
Excellent oral, organizational and written communication skills troubleshooting and critical thinking skills
Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
Highly organized, creative and attentive to detail able to manage, prioritize and bring to completion multiple projects
Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
Persistence, resourcefulness, drive, and ability to work proactively and independently
Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
Experience with Adobe Audience Manager and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.
Our benefits package includes:
Comprehensive medical benefits
Competitive pay, 401(k)
Retirement plan
…and much more!
About
INSPYR
Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
24-09463
#J-18808-Ljbffr
Sr.
Digital Analytics Analyst
(Adobe Analytics)
Location:
Remote
Duration:
Long-Term Contract
Work Requirements:
US Citizen, GC Holders or Authorized to Work in the US.
Top Skills Required:
Candidates must have strong experience in Adobe Analytics
Must have experience with the full gamut of Adobe Analytics, from administration through implementation
CJA experience is preferred
Skills in insights and reporting is highly desired. Someone who likes digging into the data
Summary
The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand's strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.
Responsibilities
Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch
Proactively analyze brands for areas of opportunities and actionable recommendations
Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing
Provide business case support for web/mobile app projects related to digital analytics
Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more
Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and "offline or disjointed analytics data using and following a standardized SDR
Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
Administer Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team
Requirements
Adobe Analytics experience required
Experience with Customer Journey Analytics (CJA) is highly preferred
5+ years minimum Adobe Analytics Experience specifically required. Ideal candidate would have 7+ years minimum of total analytics experience with 5+ being with Adobe Analytics
Strong experience creating adobe-based processing rules and classifications
Proven ability to administer Adobe, create report suites and design SDR's
Proven ability in understanding key analytics topics related to adobe analytics such as evars
Expertise in creating complex dashboards with sales funnels, flow paths, etc.
Expertise in product string tracking and in general complex Adobe concepts such as classification
Required ability to read basic HTML
Nice to have: ability to code and implement in Adobe Launch (ability to write JavaScript and basic HTML)
Ability to work independently to meet multiple project deadlines handle multiple tasks switching priorities and focus as needed
Ability to learn new software and concepts quickly ability to learn and adapt to evolving conditions and fluid requirements
Passion for detail with a track record demonstrating initiative, drive, and quality output
Excellent oral, organizational and written communication skills troubleshooting and critical thinking skills
Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
Highly organized, creative and attentive to detail able to manage, prioritize and bring to completion multiple projects
Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
Persistence, resourcefulness, drive, and ability to work proactively and independently
Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
Experience with Adobe Audience Manager and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.
Our benefits package includes:
Comprehensive medical benefits
Competitive pay, 401(k)
Retirement plan
…and much more!
About
INSPYR
Solutions:
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
24-09463
#J-18808-Ljbffr