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Riverway Business Services

IT Business Analyst III - Adobe Analytics

Riverway Business Services, Houston, Texas, United States, 77246


This is a long-term temp role.Experience :Proven ability in understanding key analytics topics related to adobe analytics such as evars.Expertise in product string tracking and in general complex Adobe concepts such as data sources Ability to work independently to meet multiple project deadlines; handle multiple tasks switching priorities and focus as neededAbility to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirementsResponsibilities :Deliver insights, manage and support site optimization efforts using CJA, AdobeAnalytics, Test & Target, and Adobe Launch; proactively analyze brands for areas ofopportunities and actionable recommendationsWork with internal stakeholders to establish KPIs and related metrics for new products,site enhancements and site redesignsProvide strategic recommendations and support to business, marketing, IT, and UXinitiatives that involve testing; provide business case support for web/mobile appprojects related to digital analyticsSkills :Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitutefor the required Adobe Analytics experience.Nice to have: ability to code and implement in Adobe Launch (ability to write Javascriptand basic HTML)Requirements :Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-5+years of combined experience in digital analytics, consulting, web/mobile app analytics,metrics, and optimization based on analytics, however candidates with a strong andprovable analytics passion of any experience level will be considered.Education :Bachelors degree required emphasis on business analysis, data, project management, marketing, communications, or information systemsMasters Degree heavily preferred in business administration, analytics, or marketing