Laserfiche
Marketing Operations Manager
Laserfiche, Long Beach, California, us, 90899
Laserfiche is hiring a
Marketing Operations Manager
. The Marketing Operations Manager
will be
responsible for managing the processes, platforms and data required to execute marketing campaigns at Laserfiche. As the “glue” that holds together day-to-day marketing functions, this person is responsible for ensuring campaigns and processes run efficiently and effectively from start to finish.This role is ideal for individuals who enjoy problem solving, data analysis and interacting with marketing technology platforms. This person should be comfortable working cross-functionally with teams and departments to support growth goals and meet stakeholder needs.This role reports to the Director, Demand Generation and is part of the Demand Generation Team. This person will also work closely with the Business Transformation Office – which is responsible for administering and managing marketing and sales platforms across the company.Location:Three days/ week from office – Long Beach, CAWork from home Mondays and FridaysAbout Role - Essential Functions
:Managing our marketing automation system and marketing contact database,
including:
Managing campaign attribution in Salesforce
. This includes creating and updating Salesforce campaigns and Pardot automations to support attribution for customer, prospect and partner-facing campaignsManaging lead scoring and grading
, which includes identifying funnel trends and updating Pardot automations to ensure all marketing touchpoints are accounted for in measuring lead qualityFrequent lead data imports and exports
, including importing CSVs of leads from external, 3
rd
party marketing efforts while accounting for data points such as marketing opt-in, lead score, campaign membership and more. This also includes exporting data to securely share leads with partnersManaging lead and customer nurturing efforts (i.e. drip campaigns)
. This includes working with stakeholders and copywriters on content creation, managing the associated data and automated workflows, and monitoring results on a routine basis to drive continuous improvementCreating and updating marketing forms
to ensure accurate, consistent data is flowing into our marketing automation and CRM systemsIdentifying, troubleshooting and resolving sync errors
between Pardot and Salesforce to ensure seamless data sync between systems
Working cross-functionally with Sales
by:
Ensuring leads and critical data flow seamlessly
to SDRs and other sales team members to support lead qualification efforts
Marketing and demand generation reporting
for select campaigns, including but not limited to:
Building Salesforce dashboards and reports
measuring data such as MQLs, SQLs, opportunities, and estimated ARR for marketing campaigns and channels as needed
Support global data privacy compliance
within our marketing efforts, including:
Managing marketing opt-in preferences as needed
for our marketing contact databaseResponding to data subject access requests (DSAR)
as needed to comply with data privacy regulations (e.g. data deletion requests)Ensuring campaigns account for marketing opt-in rules
, which includes monitoring the campaign’s platforms and data collection points and implementing adjustments where needed
Create and maintain documentation
on marketing processes, automations, and data management practices to continuously explain and publicize processes internallyWork with the BTO Platforms Team to
build, test, deploy and make
recommendations on marketing platform integrationsDeploy and manage surveys targeted at customers and leads
as neededAbout You - Essential Qualifications:A minimum of 3 years of experience in marketing data management, marketing automationExperience with marketing automation platforms (e.g. Pardot, HubSpot or Marketo).
Pardot experience is a plusExperience with Salesforce or other CRM systemsB2B marketing experience preferred but not requiredEmail marketing database management experience—including importing contacts, maintaining list segmentations, managing drip campaigns and moreDemonstrated ability to learn and master new software applications as neededStrong communication and interpersonal skills to support internal collaborationProfessionalism and the ability to build relationships with internal stakeholdersThe salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills, and years of experience amongst other factors.Range: $
88
,000
.00
- $
115
,000
.00
per yearPerks & Benefits at a GlanceGenerous time off:
15 Days of Vacation3 Floating Holidays2 Paid Volunteer Days9 Paid Holidays4-day Year-end Closure
Free Parking: covered and EV charging stationsVarious 401 (k) Investment Options and Generous Company MatchHMO and PPO Medical Care Options (Employees are fully covered under HMO)
About Us:Laserfiche
is the leading global provider of intelligent content management and business process automation. The Laserfiche platform enables organizations in more than 80 countries to transform into digital businesses. Customers in every
industry—including government, education, financial services, and manufacturing—use Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.
Our employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives.
Laserfiche
complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.Your Opt Out Preference Signal is HonoredPrivacy Preference Center
Manage Consent Preferences
Always Active
#J-18808-Ljbffr
Marketing Operations Manager
. The Marketing Operations Manager
will be
responsible for managing the processes, platforms and data required to execute marketing campaigns at Laserfiche. As the “glue” that holds together day-to-day marketing functions, this person is responsible for ensuring campaigns and processes run efficiently and effectively from start to finish.This role is ideal for individuals who enjoy problem solving, data analysis and interacting with marketing technology platforms. This person should be comfortable working cross-functionally with teams and departments to support growth goals and meet stakeholder needs.This role reports to the Director, Demand Generation and is part of the Demand Generation Team. This person will also work closely with the Business Transformation Office – which is responsible for administering and managing marketing and sales platforms across the company.Location:Three days/ week from office – Long Beach, CAWork from home Mondays and FridaysAbout Role - Essential Functions
:Managing our marketing automation system and marketing contact database,
including:
Managing campaign attribution in Salesforce
. This includes creating and updating Salesforce campaigns and Pardot automations to support attribution for customer, prospect and partner-facing campaignsManaging lead scoring and grading
, which includes identifying funnel trends and updating Pardot automations to ensure all marketing touchpoints are accounted for in measuring lead qualityFrequent lead data imports and exports
, including importing CSVs of leads from external, 3
rd
party marketing efforts while accounting for data points such as marketing opt-in, lead score, campaign membership and more. This also includes exporting data to securely share leads with partnersManaging lead and customer nurturing efforts (i.e. drip campaigns)
. This includes working with stakeholders and copywriters on content creation, managing the associated data and automated workflows, and monitoring results on a routine basis to drive continuous improvementCreating and updating marketing forms
to ensure accurate, consistent data is flowing into our marketing automation and CRM systemsIdentifying, troubleshooting and resolving sync errors
between Pardot and Salesforce to ensure seamless data sync between systems
Working cross-functionally with Sales
by:
Ensuring leads and critical data flow seamlessly
to SDRs and other sales team members to support lead qualification efforts
Marketing and demand generation reporting
for select campaigns, including but not limited to:
Building Salesforce dashboards and reports
measuring data such as MQLs, SQLs, opportunities, and estimated ARR for marketing campaigns and channels as needed
Support global data privacy compliance
within our marketing efforts, including:
Managing marketing opt-in preferences as needed
for our marketing contact databaseResponding to data subject access requests (DSAR)
as needed to comply with data privacy regulations (e.g. data deletion requests)Ensuring campaigns account for marketing opt-in rules
, which includes monitoring the campaign’s platforms and data collection points and implementing adjustments where needed
Create and maintain documentation
on marketing processes, automations, and data management practices to continuously explain and publicize processes internallyWork with the BTO Platforms Team to
build, test, deploy and make
recommendations on marketing platform integrationsDeploy and manage surveys targeted at customers and leads
as neededAbout You - Essential Qualifications:A minimum of 3 years of experience in marketing data management, marketing automationExperience with marketing automation platforms (e.g. Pardot, HubSpot or Marketo).
Pardot experience is a plusExperience with Salesforce or other CRM systemsB2B marketing experience preferred but not requiredEmail marketing database management experience—including importing contacts, maintaining list segmentations, managing drip campaigns and moreDemonstrated ability to learn and master new software applications as neededStrong communication and interpersonal skills to support internal collaborationProfessionalism and the ability to build relationships with internal stakeholdersThe salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills, and years of experience amongst other factors.Range: $
88
,000
.00
- $
115
,000
.00
per yearPerks & Benefits at a GlanceGenerous time off:
15 Days of Vacation3 Floating Holidays2 Paid Volunteer Days9 Paid Holidays4-day Year-end Closure
Free Parking: covered and EV charging stationsVarious 401 (k) Investment Options and Generous Company MatchHMO and PPO Medical Care Options (Employees are fully covered under HMO)
About Us:Laserfiche
is the leading global provider of intelligent content management and business process automation. The Laserfiche platform enables organizations in more than 80 countries to transform into digital businesses. Customers in every
industry—including government, education, financial services, and manufacturing—use Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.
Our employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives.
Laserfiche
complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.Your Opt Out Preference Signal is HonoredPrivacy Preference Center
Manage Consent Preferences
Always Active
#J-18808-Ljbffr