Endeavor
Senior Demand Generation Specialist
Endeavor, Atlanta, Georgia, United States, 30383
The Challenge
OneTrust is looking for a creative, data-driven and collaborative Senior Demand Generation Specialist who will work closely with the content marketing, product marketing, and field marketing teams to curate and execute integrated global campaign plans. This critical role will have an impactful influence over the cross-functional execution of global campaign tactics and will be measured against organizational revenue goals and digital performance metrics.
Your Mission
Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
Curate compelling content that displays an implicit understanding of key messaging themes and target personas
Identify gaps and optimize the digital user journey within campaign plans
Produce compelling ad and email copy to increase qualified form conversions
Regularly implement A/B tests and iterate activities based on data-driven results
Understand audience behavior and product maturity to build effective nurture cadences
Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue
Who will you be working with?
Work hand-in-hand with the product marketing team on go to market strategy and opportunities for new campaigns, launches and optimizations
Directly collaborate with the content marketing and social media teams to create and promote compelling resources that resonate with the campaign’s target audience
Partner with the regional field marketing team to support effective campaigns across all tier 1 languages and key regions
Collaborate with management to determine key performance indicators including, in and quarter out pipeline, development of ongoing reporting cadence and performance overview dashboards
Alignment with the sales organization to gain a thorough understanding of revenue targets, customer needs, and lead quality
You Are
5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
Strong presentation skills with experience presenting data-driven performance to executive team
A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
Effective time-management skills, with an ability to multi-task and manage multiple projects
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OneTrust is looking for a creative, data-driven and collaborative Senior Demand Generation Specialist who will work closely with the content marketing, product marketing, and field marketing teams to curate and execute integrated global campaign plans. This critical role will have an impactful influence over the cross-functional execution of global campaign tactics and will be measured against organizational revenue goals and digital performance metrics.
Your Mission
Own the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders
Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases
Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams
Curate compelling content that displays an implicit understanding of key messaging themes and target personas
Identify gaps and optimize the digital user journey within campaign plans
Produce compelling ad and email copy to increase qualified form conversions
Regularly implement A/B tests and iterate activities based on data-driven results
Understand audience behavior and product maturity to build effective nurture cadences
Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts
Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue
Who will you be working with?
Work hand-in-hand with the product marketing team on go to market strategy and opportunities for new campaigns, launches and optimizations
Directly collaborate with the content marketing and social media teams to create and promote compelling resources that resonate with the campaign’s target audience
Partner with the regional field marketing team to support effective campaigns across all tier 1 languages and key regions
Collaborate with management to determine key performance indicators including, in and quarter out pipeline, development of ongoing reporting cadence and performance overview dashboards
Alignment with the sales organization to gain a thorough understanding of revenue targets, customer needs, and lead quality
You Are
5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology
Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups
Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo
Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs
Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions
Strong presentation skills with experience presenting data-driven performance to executive team
A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment
Effective time-management skills, with an ability to multi-task and manage multiple projects
#J-18808-Ljbffr