Senior Demand Generation Specialist

Strength in TrustOneTrust unlocks the full potential of data and AI, securely and responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.The ChallengeOneTrust is looking for a creative, data-driven and collaborative Senior Demand Generation Specialist who will work closely with the content marketing, product marketing, and field marketing teams to curate and execute integrated global campaign plans. This critical role will have an impactful influence over the cross-functional execution of global campaign tactics and will be measured against organizational revenue goals and digital performance metrics.Your MissionOwn the development and execution of quarterly or semi-annual B2B demand generation campaigns that drive awareness for dedicated solutions, and create qualified demand for the OneTrust platform in collaboration with cross-functional Marketing, Sales, and Strategic stakeholders.Develop a thorough understanding of persona-driven campaign messaging to execute multiple multi-channel campaigns targeting various personas, industries and use cases.Lead and manage the holistic integrated campaign strategy and facilitate regular alignment with supporting teams.Curate compelling content that displays an implicit understanding of key messaging themes and target personas.Identify gaps and optimize the digital user journey within campaign plans.Produce compelling ad and email copy to increase qualified form conversions.Regularly implement A/B tests and iterate activities based on data-driven results.Understand audience behavior and product maturity to build effective nurture cadences.Grasp regional influence over global campaign tactics and be equipped to pivot based on regulatory impacts.Leverage field/customer feedback to optimize the lead funnel and deliver high quality leads that will convert to opportunities and revenue.Who will you be working with?Work hand-in-hand with the product marketing team on go to market strategy and opportunities for new campaigns, launches and optimizations.Directly collaborate with the content marketing and social media teams to create and promote compelling resources that resonate with the campaign's target audience.Partner with the regional field marketing team to support effective campaigns across all tier 1 languages and key regions.Collaborate with management to determine key performance indicators including, in and quarter out pipeline, development of ongoing reporting cadence and performance overview dashboards.Alignment with the sales organization to gain a thorough understanding of revenue targets, customer needs, and lead quality.You Are5+ years demand generation experience with strong campaign or integrated marketing background, preferred understanding of B2B SaaS technology.Experience owning end-to-end execution of multi-channel campaigns: ideating, building, monitoring, testing, optimizing, measuring, and communicating campaigns across multiple channels and cross-functional groups.Ability to analyze and comprehend data trends and forecasting + digital performance metrics, with specific experience in Salesforce dashboards and reporting, Adobe Analytics, and Marketo.Proficient understanding of paid channels (ppc, social, display), program and funnel applicability and contribution to KPIs.Ability to collaborate effectively across multiple internal teams to achieve campaign goals, including the responsibility of leading tactical meetings and facilitating cross-functional discussions.Strong presentation skills with experience presenting data-driven performance to executive team.A motivated and creative self-sufficient learner who can adapt and thrive in a fast-moving technology and regulatory environment.Effective time-management skills, with an ability to multi-task and manage multiple projects.Salary Range$86,250-$129,375 USDWhere we WorkOneTrust embraces a hybrid working model. Our Working@ OneTrust initiative is our way of clarifying where we hire, how we work together, and where we're located in that hybrid model.BenefitsAs an employee at OneTrust, you will be part of the OneTeam. That means you'll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity stock options, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, and much more.Our Commitment to YouWhen you join OneTrust you are stepping onto a launching pad - the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.

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