Senior Analyst, Marketing Analytics

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.Job Responsibilities:

Work directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analyticsOrganize, clean, manipulate, merge and label various data setsInterpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analysesUse business knowledge to label data sets for developing Marketing Science machine learning modelsValidating data from cross-title measurement or analytics initiativesDocument and implement cross-title reporting processes that drive value for the businessDocument and maintain knowledge of business contexts, processes and purposes that may be relevant to understanding business dataWork cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setupWork directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation effortsWork directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questionsWork cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setupPartner and work with third-party measurement partners for platform setup, onboarding and user management as well as interface with the internal and external sales, measurement and ad operations teams associated with eachPartner and work with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful resultsBuild and assist with ad spend data visualizationsLeverage data and insights to help Performance Marketing Strategy and Operations optimize performance of campaignsLeverage data and insights to help inform long-term media partner strategyMonitor and implement taxonomy structure and inputs into our proprietary taxonomy toolsParticipate as a member of a cohesive and collaborative, cross-functional Performance Marketing teamSupport internal teams as necessary with ad hoc projectsMaintain and share knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholdersBasic Qualifications:

Bachelor’s Degree, ideally in a related area (including but not limited to economics, business, marketing, communications, and psychology)5+ years in Advertising Media (primarily Digital Media), Media Analytics or Marketing AnalyticsExperience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmpStrong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)Understanding of marketing and media concepts, principles, and strategiesExcellent analytical skillsExcellent written and verbal communication skillsSelf-driven, accountable, well-organized, detail-oriented individualProven ability to work across multiple projects effectively that meet deadlines within a fast-paced environmentDemonstrated experience and proficiency working cross-functionallyPassion for entertainment and The Walt Disney Studios brandsUnderstanding of the adtech ecosystemProficiency with ExcelKnowledge of digital ad serving, tracking and implementationAbility to work on-site in Burbank, in a hybrid capacityPreferred Qualifications:

Some experience using SQLProficiency with data visualization tools such as TableauProven experience and proficiency working with technical teams to translate business needs into technical requirementsAbility to see the bigger picture and explain how complicated systems, processes and products workThe hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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