Demand Generation Manager / Campaigns Manager

DescriptionAt Upland Software, you'll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won't change. We're passionate. We're proactive. We take pride in our work, and we love a good challenge. Sound like you?Opportunity Summary:As the right fit for this position, you'll join our Marketing team to turn ideas into execution across all channels. With a distinctive digital flair, you'll help develop and execute our enterprise marketing plan and lead integrated demand generation campaigns. Your demand gen portfolio will include developing and executing programs across myriad channels - creating impactful content, regularly identifying growth opportunities, testing and experimenting, tracking and reporting results and optimizing campaigns for success. You'll also take on larger projects, spanning paid programs and sales enablement.Primary Responsibilities:Deeply understand our target audience and journey, and ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal resultsExecute and optimize integrated B2B marketing programsCreate on-target messaging across the buying cycle and personasLaunch and manage 3rd party programs and maintain vendor relationshipsManage campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, blog, webinars, etc.Create and maintain program playbooks to enable sales to support initiativesWork with marketing operations to deliver programs to defined target segmentsTrack and report on the performance of marketing efforts and programs, leveraging insights to optimize across channels and initiate new tactics / campaignsSupport marketing communications and marketing activities that align with the strategyCollaborate with internal teams including sales, product management and marketing operationsEmploy project management expertise to coordinate workflows, establish processes to ensure programs are launched successfullyRequirements:3+ years of B2B marketing experience, including managing and executing demand gen effortsProven, hands-on experience deploying, managing and optimizing ABM programsDemonstrated ability to work with minimum supervision to activate and manage myriad channelsUp to date with the latest trends and best practices in marketing and measurementFamiliarity with industry standard tools and analytics packages, including Marketo, Google Analytics, and SalesforceSuccess with managing multiple programs and projectsMust have a solid understanding of market segmentation, strategy, planning and execution of marketing activitiesProven demand generation, engagement, and optimization experience in a multi-touch buying landscapeExcellent communication and interpersonal skillsSelf-starter and collaborative team player able to work independently in fast-paced environmentEnjoys working in a team atmosphere with shared deadlines and multi-departmental projectsExperience with campaign analysis, measurement, A/B testing, and reportingDesired Skills:B2B tech and/or SaaS marketing experience a plusContent development and collaboration skillsStrong orientation to project management and managing program detailsAct with sense of urgency and focus on constant review and optimizationUpland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit

www.uplandsoftware.comUpland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

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