Coupa
Manager, Demand Generation
Coupa, California, Missouri, United States, 65018
Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Director of Integrated Marketing and play a crucial part in supporting Coupa’s pipeline and revenue goals.What you will do:
Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North AmericaExecute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programsUtilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholdersUse a “test-measure-learn” approach to iterate and optimize programs and resultsImplement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchasePartner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programsWhat you will bring to Coupa:
4+ years of B2B enterprise software experience in growth marketing or demand generationExperience in marketing to Procurement or Supply Chain personas is highly preferredExperience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocityData and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred)Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environmentPossess a growth mindset, and the agility to adapt in response to evolving opportunitiesExcellent organizational skills to juggle many tasks without losing sight of the highest prioritiesThe estimated pay range for this role is as follows:•Based in Bay Area, California: $117,300 - $138,000•Based in Colorado: $103,700 - $122,000•Based in New Jersey: $111,250 - $131,000•Based in New York: $111,250 - $131,000•Based in Seattle, Washington: $105,400 - $124,000The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success ,
focusing on results , and
striving for excellence .At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer.
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Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North AmericaExecute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programsUtilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholdersUse a “test-measure-learn” approach to iterate and optimize programs and resultsImplement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchasePartner with Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programsWhat you will bring to Coupa:
4+ years of B2B enterprise software experience in growth marketing or demand generationExperience in marketing to Procurement or Supply Chain personas is highly preferredExperience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocityData and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred)Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environmentPossess a growth mindset, and the agility to adapt in response to evolving opportunitiesExcellent organizational skills to juggle many tasks without losing sight of the highest prioritiesThe estimated pay range for this role is as follows:•Based in Bay Area, California: $117,300 - $138,000•Based in Colorado: $103,700 - $122,000•Based in New Jersey: $111,250 - $131,000•Based in New York: $111,250 - $131,000•Based in Seattle, Washington: $105,400 - $124,000The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success ,
focusing on results , and
striving for excellence .At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer.
#J-18808-Ljbffr