Mettler Toledo AG
Digital Marketing Manager
Mettler Toledo AG, Baltimore, Maryland, United States,
Digital Marketing Manager ResponsibilitiesAs our Digital Marketing Manager, you will be responsible for global online marketing strategy development, implementation, and analysis for AutoChem. Essential duties and responsibilities will include:
Managing
the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
Developing
and implementing a strategy for Search Engine Optimization (SEO).
Managing
the AutoChem web content translation process with an external translation agency.
Acting
as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
Regularly reporting , presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
Ensuring
Email Marketing programs are executing successfully by collaborating with various stakeholders.
Effectively supervising
eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
#J-18808-Ljbffr
Managing
the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
Developing
and implementing a strategy for Search Engine Optimization (SEO).
Managing
the AutoChem web content translation process with an external translation agency.
Acting
as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
Regularly reporting , presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
Ensuring
Email Marketing programs are executing successfully by collaborating with various stakeholders.
Effectively supervising
eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
#J-18808-Ljbffr