Mettler Toledo
Digital Marketing Manager
Mettler Toledo, Columbia, Maryland, United States, 21046
Digital Marketing ManagerAs our Digital Marketing Manager, you will be responsible for global online marketing strategy development, implementation, and analysis for AutoChem. Essential duties and responsibilities will include:
Managing the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
Developing and implementing a strategy for Search Engine Optimization (SEO).
Managing the AutoChem web content translation process with an external translation agency.
Acting as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
Regularly reporting, presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
Ensuring Email Marketing programs are executing successfully by collaborating with various stakeholders.
Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
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Managing the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM).
Developing and implementing a strategy for Search Engine Optimization (SEO).
Managing the AutoChem web content translation process with an external translation agency.
Acting as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing.
Regularly reporting, presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel.
Ensuring Email Marketing programs are executing successfully by collaborating with various stakeholders.
Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis.
#J-18808-Ljbffr