Home Solutions
Vice President, LTV (Email, SMS, Remarketing)
Home Solutions, Charlotte, North Carolina, United States, 28245
About the RoleHome Solutions is seeking a
Vice President of Lifetime Value
to build and lead email and SMS marketing strategies across the organization. This person would be tasked with driving and increasing lifetime value (LTV) of our consumer base, as well as acquiring new customers via these channels. This role will play a pivotal part in building sustainable engagement, retention, and maximizing customer value as we aim to become the #1 marketplace in home services.The role will report to the CMO and is a critical part of our growth strategy. As a senior leader, you will own the vision and execution of email marketing initiatives, leveraging data-driven insights and advanced segmentation techniques to create personalized, value-driven experiences. You will work cross-functionally with key departments such as Product, Technology, and Partnerships to ensure outreach strategies are aligned with broader company goals and contribute to the long-term growth of Home Solutions.Your Day-to-DayLead the development and execution of a comprehensive email marketing strategy focused on enhancing long-term consumer value.Utilize data and customer insights to build and optimize targeted campaigns, driving brand loyalty, retention, and LTV growth.Oversee segmentation, personalization, and automation strategies to deliver relevant and timely content that engages diverse customer segments.Implement robust testing and optimization processes, ensuring continuous improvement in email performance, A/B testing, and campaign results.Collaborate closely with Technology, Product, and other departments to ensure email marketing initiatives support broader customer experience and monetization goals.Monitor and analyze key performance metrics, leveraging advanced analytics to inform strategy and provide recommendations for enhancing LTV.Ensure compliance of all GDPR, CAN-SPAM and TCPA laws, and any others that may apply to our category set.Stay ahead of trends and innovations in email marketing and customer relationship management, ensuring Home Solutions remains a leader in consumer engagement and retention.About YouBachelor's degree in business, marketing, economics, or a related field; MBA or other advanced degree preferred.10+ years of experience in email marketing, with a focus on customer retention, LTV optimization, and data-driven decision-making.Strong track record in driving long-term value (LTV) through email marketing strategies, including segmentation, personalization, and lifecycle management.Deep understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), with preference given to Iterable.Proven leadership skills with the ability to inspire and lead a high-performing team.Strong analytical mindset with experience in A/B testing, reporting, and campaign optimization.Alignment with our core values: Act with Focus, Get After It, Build the Team, and Grow Without Limits.About UsLaunched in Fall 2017, Home Solutions is disrupting the home services market by connecting homeowners with the best providers in the industry. With a proprietary audience of 47M+ homeowners, we aim to make homeownership easier and more efficient.As part of the Three Ships portfolio, Home Solutions benefits from the expertise and resources of a leading growth equity firm. We are committed to building a great team that can drive the business forward and help achieve our mission.Why You Should Join UsResults: We have been profitable since day 1, with a proven track record of success in the digital marketing space.Stability: We are privately owned, debt-free, and have significant resources to invest in growth.Exposure: You'll be part of a high-growth business working alongside seasoned leaders with experience at Fortune 500 companies.Growth: With no cap on growth or promotions, you'll have the chance to shape your role and make a significant impact.Learning: Access to a wide network of experts and the opportunity to expand your skills across multiple marketing disciplines.The PackageCompetitive base salary commensurate with experience, in addition to a meaningful equity package. As a full-time employee, you will have access to competitive benefits, including untracked time off, health/dental/vision coverage, 401k match, and other perks such as a Relax & Recharge Bonus and Learning & Development stipend.EEOC StatementWe are an equal opportunity employer and do not discriminate based on race, color, religion, gender, or other protected statuses.
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Vice President of Lifetime Value
to build and lead email and SMS marketing strategies across the organization. This person would be tasked with driving and increasing lifetime value (LTV) of our consumer base, as well as acquiring new customers via these channels. This role will play a pivotal part in building sustainable engagement, retention, and maximizing customer value as we aim to become the #1 marketplace in home services.The role will report to the CMO and is a critical part of our growth strategy. As a senior leader, you will own the vision and execution of email marketing initiatives, leveraging data-driven insights and advanced segmentation techniques to create personalized, value-driven experiences. You will work cross-functionally with key departments such as Product, Technology, and Partnerships to ensure outreach strategies are aligned with broader company goals and contribute to the long-term growth of Home Solutions.Your Day-to-DayLead the development and execution of a comprehensive email marketing strategy focused on enhancing long-term consumer value.Utilize data and customer insights to build and optimize targeted campaigns, driving brand loyalty, retention, and LTV growth.Oversee segmentation, personalization, and automation strategies to deliver relevant and timely content that engages diverse customer segments.Implement robust testing and optimization processes, ensuring continuous improvement in email performance, A/B testing, and campaign results.Collaborate closely with Technology, Product, and other departments to ensure email marketing initiatives support broader customer experience and monetization goals.Monitor and analyze key performance metrics, leveraging advanced analytics to inform strategy and provide recommendations for enhancing LTV.Ensure compliance of all GDPR, CAN-SPAM and TCPA laws, and any others that may apply to our category set.Stay ahead of trends and innovations in email marketing and customer relationship management, ensuring Home Solutions remains a leader in consumer engagement and retention.About YouBachelor's degree in business, marketing, economics, or a related field; MBA or other advanced degree preferred.10+ years of experience in email marketing, with a focus on customer retention, LTV optimization, and data-driven decision-making.Strong track record in driving long-term value (LTV) through email marketing strategies, including segmentation, personalization, and lifecycle management.Deep understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), with preference given to Iterable.Proven leadership skills with the ability to inspire and lead a high-performing team.Strong analytical mindset with experience in A/B testing, reporting, and campaign optimization.Alignment with our core values: Act with Focus, Get After It, Build the Team, and Grow Without Limits.About UsLaunched in Fall 2017, Home Solutions is disrupting the home services market by connecting homeowners with the best providers in the industry. With a proprietary audience of 47M+ homeowners, we aim to make homeownership easier and more efficient.As part of the Three Ships portfolio, Home Solutions benefits from the expertise and resources of a leading growth equity firm. We are committed to building a great team that can drive the business forward and help achieve our mission.Why You Should Join UsResults: We have been profitable since day 1, with a proven track record of success in the digital marketing space.Stability: We are privately owned, debt-free, and have significant resources to invest in growth.Exposure: You'll be part of a high-growth business working alongside seasoned leaders with experience at Fortune 500 companies.Growth: With no cap on growth or promotions, you'll have the chance to shape your role and make a significant impact.Learning: Access to a wide network of experts and the opportunity to expand your skills across multiple marketing disciplines.The PackageCompetitive base salary commensurate with experience, in addition to a meaningful equity package. As a full-time employee, you will have access to competitive benefits, including untracked time off, health/dental/vision coverage, 401k match, and other perks such as a Relax & Recharge Bonus and Learning & Development stipend.EEOC StatementWe are an equal opportunity employer and do not discriminate based on race, color, religion, gender, or other protected statuses.
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