Hubstaff
Email and SMS Optimization Specialist
Hubstaff, Anaheim, California, United States, 92808
Email and SMS Optimization Specialist - Full Time
We are seeking a skilled Email and SMS Optimization Strategist to join our team. This role focuses on onsite acquisition and optimization, primarily driving revenue through effective email and SMS onsite acquisition strategies. The ideal candidate will have a strong background in digital marketing, data analysis, and experience with various marketing technology platforms.Key ResponsibilitiesDevelop and implement email and SMS marketing strategies to acquire new customers and engage existing users.Conduct bi-monthly A/B testing to optimize email and SMS campaigns.Create and manage monthly targeting campaigns for existing customers/users and potential new customers.Optimize onsite acquisition strategies to increase email and SMS subscriber base.Analyze campaign performance and provide actionable insights to improve conversion rates and revenue.Collaborate with cross-functional teams to ensure alignment of marketing initiatives.Manage and optimize forms for lead generation and customer acquisition.Stay up-to-date with industry trends and best practices in email and SMS marketing.Technology Stack ProficiencyWebsite Platforms: Shopify, WordPress.Key Performance Indicators (KPIs).The successful candidate will be responsible for tracking and improving the following KPIs:Number of new email subscribers per brand (broken out by store/blog).Number of new SMS subscribers per brand (broken out by store/blog).Reporting and AnalysisPrepare and present weekly and monthly scorecards.Set and track weekly and monthly targets.Provide data-driven recommendations for ongoing optimization.Qualifications3+ years of experience in email and SMS marketing.Proven track record of increasing conversions and revenue through digital marketing channels.Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in A/B testing methodologies and best practices.Experience with email and SMS marketing platforms, particularly Klaviyo, SendLane, and Attentive.Familiarity with e-commerce platforms, especially Shopify and WordPress.Excellent communication and presentation skills.Strong project management and organizational abilities.Desired SkillsExperience with customer segmentation and personalization strategies.Knowledge of email deliverability best practices.Familiarity with marketing automation and customer journey mapping.Understanding of GDPR, CAN-SPAM, and other relevant regulations.Experience levels: Beginner (1 - 3 yrs), Intermediate (3 - 5 yrs).
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We are seeking a skilled Email and SMS Optimization Strategist to join our team. This role focuses on onsite acquisition and optimization, primarily driving revenue through effective email and SMS onsite acquisition strategies. The ideal candidate will have a strong background in digital marketing, data analysis, and experience with various marketing technology platforms.Key ResponsibilitiesDevelop and implement email and SMS marketing strategies to acquire new customers and engage existing users.Conduct bi-monthly A/B testing to optimize email and SMS campaigns.Create and manage monthly targeting campaigns for existing customers/users and potential new customers.Optimize onsite acquisition strategies to increase email and SMS subscriber base.Analyze campaign performance and provide actionable insights to improve conversion rates and revenue.Collaborate with cross-functional teams to ensure alignment of marketing initiatives.Manage and optimize forms for lead generation and customer acquisition.Stay up-to-date with industry trends and best practices in email and SMS marketing.Technology Stack ProficiencyWebsite Platforms: Shopify, WordPress.Key Performance Indicators (KPIs).The successful candidate will be responsible for tracking and improving the following KPIs:Number of new email subscribers per brand (broken out by store/blog).Number of new SMS subscribers per brand (broken out by store/blog).Reporting and AnalysisPrepare and present weekly and monthly scorecards.Set and track weekly and monthly targets.Provide data-driven recommendations for ongoing optimization.Qualifications3+ years of experience in email and SMS marketing.Proven track record of increasing conversions and revenue through digital marketing channels.Strong analytical skills with the ability to interpret data and make data-driven decisions.Proficiency in A/B testing methodologies and best practices.Experience with email and SMS marketing platforms, particularly Klaviyo, SendLane, and Attentive.Familiarity with e-commerce platforms, especially Shopify and WordPress.Excellent communication and presentation skills.Strong project management and organizational abilities.Desired SkillsExperience with customer segmentation and personalization strategies.Knowledge of email deliverability best practices.Familiarity with marketing automation and customer journey mapping.Understanding of GDPR, CAN-SPAM, and other relevant regulations.Experience levels: Beginner (1 - 3 yrs), Intermediate (3 - 5 yrs).
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