Red Bull
General Manager
Red Bull, Santa Monica, California, United States, 90403
Company DescriptionReporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. You will plan and implement our business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD) and is expected to work with the U.S. & Region leadership teams (Marketing, On Premise, Distribution, Key Accounts, Finance, and Human Resources) to understand our business strategies and implement them within the region with their customers and consumers.
Job DescriptionPLAN AND IMPLEMENT REGION BUSINESS PLAN
Build the annual business plan for the region following global and national strategies
Ensure agreement and integration for marketing and sales programs
Implement our annual business plan with the region's third-party and independent distributors
Provide input and feedback to senior leadership on business planning strategies
Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan
MANAGEMENT
Lead your team in working towards important customer and consumer programs
Measure results on important region goals vs. business plan
Provide coaching, feedback, and training across all teams in real time
Ensure yearly goals are set for every employee
Promote the "Best 11 Player" philosophy on talent and hiring decisions
REGION MARKET TRENDS AND ANALYSIS
Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
Ensure Red Bull is the #1 energy drink brand in store
Ensure business plan priorities are implemented with our distributor networks
Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback
KEY RESULTS AND DELIVERABLES
Achieve annual volume business plan goal
Deliver in-store execution results (e.g. WvC, PSR, VIP)
Deliver annual distribution goals
Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
Deliver dollar and unit share results
Qualifications
10+ years of experience within Sales, Marketing, On Premise, or Distribution
Experience leading a team
Expertise in at least one of our core business pillars (Sales, On Premise, Distribution, or Marketing)
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional InformationThe base salary range for this position is $230,000 - $270,000 + cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified in the future. Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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Job DescriptionPLAN AND IMPLEMENT REGION BUSINESS PLAN
Build the annual business plan for the region following global and national strategies
Ensure agreement and integration for marketing and sales programs
Implement our annual business plan with the region's third-party and independent distributors
Provide input and feedback to senior leadership on business planning strategies
Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan
MANAGEMENT
Lead your team in working towards important customer and consumer programs
Measure results on important region goals vs. business plan
Provide coaching, feedback, and training across all teams in real time
Ensure yearly goals are set for every employee
Promote the "Best 11 Player" philosophy on talent and hiring decisions
REGION MARKET TRENDS AND ANALYSIS
Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
Ensure Red Bull is the #1 energy drink brand in store
Ensure business plan priorities are implemented with our distributor networks
Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback
KEY RESULTS AND DELIVERABLES
Achieve annual volume business plan goal
Deliver in-store execution results (e.g. WvC, PSR, VIP)
Deliver annual distribution goals
Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
Deliver dollar and unit share results
Qualifications
10+ years of experience within Sales, Marketing, On Premise, or Distribution
Experience leading a team
Expertise in at least one of our core business pillars (Sales, On Premise, Distribution, or Marketing)
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Additional InformationThe base salary range for this position is $230,000 - $270,000 + cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified in the future. Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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