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Red Bull

General Manager

Red Bull, Minneapolis, Minnesota, United States, 55400


Reporting to the Executive Vice President General Manager (EVPGM), you will oversee all our sales and marketing activity within a defined geographic area or region. You will plan and implement our business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD) and is expected to work with the U.S. & Region leadership teams (Marketing, On Premise, Distribution, Key Accounts, Finance, and Human Resources) to understand our business strategies and implement them within the region with their customers and consumers.

All the responsibilities we'll trust you with:

PLAN AND IMPLEMENT REGION BUSINESS PLANBuild the annual business plan for the region following global and national strategies.Ensure agreement and integration for marketing and sales programs.Implement our annual business plan with the region’s third-party and independent distributors.Provide input and feedback to senior leadership on business planning strategies.Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to the business plan.

MANAGEMENTLead your team in working towards important customer and consumer programs.Measure results on important region goals vs. business plan.Provide coaching, feedback, and training across all teams in real time.Ensure yearly goals are set for every employee.Promote the “Best 11 Player” philosophy on talent and hiring decisions.

REGION MARKET TRENDS AND ANALYSISAnalyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities.Ensure Red Bull is the #1 energy drink brand in store.Ensure business plan priorities are implemented with our distributor networks.Maintain business relationships with our 3rd Party Distribution Partners through communication and feedback.

KEY RESULTS AND DELIVERABLESAchieve annual volume business plan goal.Deliver in-store execution results (e.g. WvC, PSR, VIP).Deliver annual distribution goals.Achieve Business Plan marketing events, athlete projects, media outcomes, and consumer metrics.Deliver dollar and unit share results.

Your areas of knowledge and expertise that matter most for this role:10+ years of experience within Sales, Marketing, On Premise, or Distribution.Experience leading a team.Expertise in at least one of our core business pillars (Sales, On Premise, Distribution, or Marketing).Bachelor's degree or equivalent work experience.Must be fluent in English, additional language skills an advantage.

Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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