Bristol Myers Squibb
Associate Director, Camzyos HCP Marketing
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Summary:
The Associate Director, Camzyos HCP Marketing is responsible for the development and execution of HCP marketing plans across multiple channels to support the US launch of Mavacamten for the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM). This individual will be a key member of the Mavacamten brand team and will assist in the development and implementation of marketing programs, development of business plans, product strategies, and tactical implementation.
Responsibilities will include but not limited to, the following:
Drive execution of the HCP tactical plan and management of agencies/vendorsWork cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs and materials to support best-in-class launch of Mavacamten in oHCMManage ad agency and other vendors in development of promotional materials and tacticsManage internal review / approval process for promotional launch materialsDevelop strong relationships with key opinion leaders and HCP customersDevelop and implement best-in-class speaker programs to support field sales effortsEffectively partner with sales force to support in person promotion effortsContribute to the assessment of brand KPI's to make recommendations to optimize marketing mixContribute to the development and implementation of annual brand planMonitor and evaluate competitive landscape and marketplace dynamicsEngage in and interpret ongoing market research projects to validate brand positioning and promotional strategyBusiness travel may be required, up to 20%Skills/Knowledge Required:
Minimum 3-5 years industry (pharmaceutical/biotech or related agency) experience in sales, marketing or related functionStrong strategic thinking and analytical skills are requiredAcumen with scientific and clinical data, and the ability to dialogue with medical counterparts and external TLsDemonstrated ability to successfully navigate internal review processesIn-line marketing experience in Cardiovascular, or specialty marketing, ideally with launch experienceAbility to think strategically, drive execution, foster relationships and build alignmentCandidate must have strong leadership skills as well as excellent presentation and communication skillsInitiative, creativity, and ability to work effectively in a complex, rapidly changing environmentStrong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritizeProven team player with ability to navigate and collaborate cross functionallyBachelor's degree required; MBA preferred
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Summary:
The Associate Director, Camzyos HCP Marketing is responsible for the development and execution of HCP marketing plans across multiple channels to support the US launch of Mavacamten for the treatment of obstructive Hypertrophic Cardiomyopathy (oHCM). This individual will be a key member of the Mavacamten brand team and will assist in the development and implementation of marketing programs, development of business plans, product strategies, and tactical implementation.
Responsibilities will include but not limited to, the following:
Drive execution of the HCP tactical plan and management of agencies/vendorsWork cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs and materials to support best-in-class launch of Mavacamten in oHCMManage ad agency and other vendors in development of promotional materials and tacticsManage internal review / approval process for promotional launch materialsDevelop strong relationships with key opinion leaders and HCP customersDevelop and implement best-in-class speaker programs to support field sales effortsEffectively partner with sales force to support in person promotion effortsContribute to the assessment of brand KPI's to make recommendations to optimize marketing mixContribute to the development and implementation of annual brand planMonitor and evaluate competitive landscape and marketplace dynamicsEngage in and interpret ongoing market research projects to validate brand positioning and promotional strategyBusiness travel may be required, up to 20%Skills/Knowledge Required:
Minimum 3-5 years industry (pharmaceutical/biotech or related agency) experience in sales, marketing or related functionStrong strategic thinking and analytical skills are requiredAcumen with scientific and clinical data, and the ability to dialogue with medical counterparts and external TLsDemonstrated ability to successfully navigate internal review processesIn-line marketing experience in Cardiovascular, or specialty marketing, ideally with launch experienceAbility to think strategically, drive execution, foster relationships and build alignmentCandidate must have strong leadership skills as well as excellent presentation and communication skillsInitiative, creativity, and ability to work effectively in a complex, rapidly changing environmentStrong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritizeProven team player with ability to navigate and collaborate cross functionallyBachelor's degree required; MBA preferred
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