Data Scientist

Overall Job SummaryThe Marketing Data Scientist / Advanced Analyst is responsible for building & developing the necessary skill sets in statistical modeling and advanced analytics techniques to generate predictive models for the Marketing department and further a deeper understanding of our customers. This role will own the translation of predictive modeling results to actionable insights that can be utilized across the TSC organization. In addition, this position will aid the Customer Analytics Team with data analysis requests as needed by the business.Location: Nashville, TN (Relocation required if not local - Relocation Assistance Provided)Hybrid: 2+ days/weekly in officeEssential Duties and ResponsibilitiesWork with key business partners to fully explore and frame a business question including objectives, goals, KPIs, decisions the analysis will support and required timing for deliverables.Conduct hands-on analysis of customer and campaign data using analytical and statistical tools such as SQL, R, Python or Databricks to uncover insights and provide program recommendations.Work with both unstructured and structured data, creating new datasets to be used for model development or other analyses.Use SQL to develop queries from scratch including selecting from existing tables, creating new tables, and removing unwanted data.Develop, maintain, and improve predictive models using R, Python or Databricks to enhance business knowledge of customer marketing interactions and shopping behaviors.Develop segmentation analytics such as clusters or decision treesProvide marketing team with design of experiments (DOE) recommendations and expertise to develop testing parameters for A/B Testing.Provide marketing team with measurement to targeted campaigns.Required QualificationsExperience : 3-5 years of predictive modeling experience utilizing CRM or high level transaction information. Understanding of Retail, CPG, or Marketing Agency business needsEducation : Bachelor’s Degree in Mathematics, Statistics, or Econometrics. Master’s Degree preferred.Preferred knowledge, skills or abilitiesExperience in programming languages such as SQL, Python, Pyspark etcKnowledge of A/ B testing methods; capable of designing a controlled test design, running the test and providing measurement post-hocAbility to frame business questions and create an analytics solution using statistical or other advanced analytics methodologiesExperience with marketing analytic concepts such as customer lifetime value, market basket analysis, customer profile creation a plusExperience using Azure, AWS, or another cloud compute platform a plusExperience with marketing loyalty programs, email, direct mail, and digital marketing a plusFamiliarity with visualization tools such as Tableau a plusMust possess high degree of aptitude in communicating both verbally and written complex analysis results to Senior & Executive LeadershipSpeak, read and write effectively in the English language

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