Digital Marketing & Web Analytics Specialist

Job Description - Digital Marketing & Web Analytics Specialist (2400464)Digital Marketing & Web Analytics Specialist - (2400464)Founded in 1934, Medical Mutual is the oldest and one of the largest health insurance companies based in Ohio. We provide peace of mind to more than 1.6 million Ohioans through our high-quality health, life, disability, dental, vision and indemnity plans.Maintains and develops web analytics and campaign tracking infrastructures to allow for testing, tuning, and tracking digital and traditional marketing programs and websites. Creates reports with existing components and performs intermediate analysis work to improve programs, websites, and digital communications. Manages small projects. Assists with email and SMS programs when necessary.ResponsibilitiesBuilds reports with existing components, creates campaign codes, institutes intermediate tagging, and other means of tracking campaign and site performance.Gathers reporting requirements and converts them to reports, tag specifications, user stories, etc.Helps establish site and campaign metrics and KPIs to track, measure, and communicate results.Alerts site owners, marketing managers, and others of developing problems or changes in KPIs.Coordinates with IT teams and stakeholders on projects of intermediate complexity to ensure projects are completed on time.Manages and tests ad out-of-the-box pixels, as well as custom pixel templates, load rules, etc., of intermediate complexity, using Tealium tag management platform and other tools.Monitors platform licensing and governance; assists in determining future license requirements.Educates team members and partners on the use of web analytics, goals, strategies, and success measurements.Assists with SMS and Email campaigns as needed.Performs other duties as assigned.QualificationsEducation and Experience:Bachelor’s degree in computer science, Corporate Media, Interactive Media or similar, or equivalent combination of education and experience.2-3 years relevant experience in web analytics, tagging, tag management, and analysis work.Experience with web analytics tools (e.g., Google Analytics, Oracle Infinity, Adobe Analytics) and campaign pixel tracking technologies. Oracle Infinity preferred.Experience with web, mobile and other interactive marketing campaigns.0-1 years relevant experience with tag management platforms (Tealium, GTM, or similar).0-1 years relevant experience with ad pixel technologies and platforms.Technical Skills and Knowledge:Knowledge of digital marketing, traditional marketing, and data management.Intermediate knowledge of web analytics tools, site tagging, tag management, tagging strategy, tag consulting, and report building.Knowledge of analytics requirements gathering, spec writing, requirements gathering, report and KPI consulting, and system maintenance.Intermediate knowledge of ad pixels and pixel platforms, pixel placement, pixel testing, and pixel code.Entry level knowledge of email and SMS campaigns, campaign management, reporting, etc.Digital marketing fluency.Strong customer and market orientation.Ability to work in a matrix management and team environment.Medical Mutual is looking to grow our team!We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:A Great Place to Work:We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available.On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.Discounts at many places in and around town, just for being a Medical Mutual team member.The opportunity to earn cash rewards for shopping with our customers.Excellent Benefits and Compensation:Employee bonus program.401(k) with company match up to 4% and an additional company contribution.Health Savings Account with a company matching contribution.Excellent medical, dental, vision, life and disability insurance.Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.An Investment in You:Career development programs and classes.Mentoring and coaching to help you advance in your career.Tuition reimbursement up to $5,250 per year, the IRS maximum.Diverse, inclusive and welcoming culture with Business Resource Groups.About Medical Mutual:Medical Mutual’s status as a mutual company means we are owned by our policyholders, not stockholders. We focus on developing products and services that allow us to better serve our customers and the communities around us.We’re not just one of the largest health insurance companies based in Ohio, we’re also the longest running. Founded in 1934, we’re proud of our rich history with the communities where we live and work.At Medical Mutual and its family of companies we celebrate differences and are mutually invested in our employees and our community. We are proud to be an Equal Employment Opportunity and Affirmative Action Employer.We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.

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