Synopsys, Inc.
Product and Solutions Marketing, VP
Synopsys, Inc., Sunnyvale, California, United States, 94087
We Are:At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.We are seeking a visionary Vice President of Product and Solutions Marketing to lead our dynamic team and drive the next wave of growth and innovation. As an ideal candidate, you are a strategic thinker with a passion for innovation and a deep understanding of technology trends and environments. You possess exceptional storytelling skills, with a knack for crafting messages that resonate with diverse audiences. Your proven experience in product and solutions marketing, coupled with a record of accomplishment of successful leadership, equips you to inspire and mentor a high-performing marketing team. You thrive in a collaborative, cross-functional environment, building strong relationships with stakeholders at all levels. You are a natural networker who can operate seamlessly across all levels of the company, influencing and engaging with both senior executives and team members alike.You will partner closely with product management, sales, and global marketing and communications teams to promote and accelerate pipeline and increase adoption of Synopsys technology.We index heavily on the understanding of the target personas, clear and succinct messaging and building the right relationships with product and sales teams.What You Get To Do In This Role
Strategic Leadership:
Own product and solutions marketing. Create and drive product and solutions marketing strategy, messaging, content strategy and content creation and product launches.Market Insight:
Stay ahead of industry trends and customer needs, using insights, combined with deep product understanding, to inform product messaging based on the persona care-abouts.Work closely with the communications team and digital marketing team
to drive awareness and demand generation of Synopsys products across the target audience and markets, measurable by MQLs and SQLs.Storytelling:
Craft compelling narratives that highlight the unique value of our products and solutions, engaging audiences across multiple channels.Partner with brand and creative
to deliver engaging content for marketing campaigns, and sales enablement, such as demos, marketing videos, and web content.Work with PR and analysts
to drive industry awareness and credibility.Customer Testimonials:
Cultivate a broad set of customer stories across industries, use cases and geographies to showcase the value customers are achieving.Drive internal alignment
across functional teams to execute successful product launches and campaigns; determine events and campaign prioritization in close alignment with product management, sales, and extended product and solution marketing teams.Team Development:
Inspire and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.What You’ll Need:
Experience in modern marketing approach with focus on understanding of personas, data driven decisions, and measuring marketing impact with quantifiable metrics.Proven experience in product and solutions marketing, with a track record of successful leadership in a similar role.Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies.Passion for innovation and a deep understanding of technology trends and environments.Minimum Requirements:
Bachelor’s degree in electronic engineering or computer engineering, MBA preferred.15+ years of product management or product marketing experience with at least 5 years of experience in semiconductor industry.Strong ability to inspire and coach, with a proven track record of hiring, managing, and leading high-performance teams.Results-driven, and comfortable with both the analytical and creative sides of marketing.Demonstrated ability to work across functions within and outside of marketing, building relationships to drive results.The Impact You Will Have:
Drive market leadership through strategic marketing initiatives.Enhance product adoption and brand recognition.Foster a culture of creativity and continuous improvement within the marketing team.Ensure successful product launches and campaigns through cross-functional collaboration.Measure and optimize the success of marketing strategies through performance metrics.The Salary Range for this position is $274000-$410000.
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Strategic Leadership:
Own product and solutions marketing. Create and drive product and solutions marketing strategy, messaging, content strategy and content creation and product launches.Market Insight:
Stay ahead of industry trends and customer needs, using insights, combined with deep product understanding, to inform product messaging based on the persona care-abouts.Work closely with the communications team and digital marketing team
to drive awareness and demand generation of Synopsys products across the target audience and markets, measurable by MQLs and SQLs.Storytelling:
Craft compelling narratives that highlight the unique value of our products and solutions, engaging audiences across multiple channels.Partner with brand and creative
to deliver engaging content for marketing campaigns, and sales enablement, such as demos, marketing videos, and web content.Work with PR and analysts
to drive industry awareness and credibility.Customer Testimonials:
Cultivate a broad set of customer stories across industries, use cases and geographies to showcase the value customers are achieving.Drive internal alignment
across functional teams to execute successful product launches and campaigns; determine events and campaign prioritization in close alignment with product management, sales, and extended product and solution marketing teams.Team Development:
Inspire and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.What You’ll Need:
Experience in modern marketing approach with focus on understanding of personas, data driven decisions, and measuring marketing impact with quantifiable metrics.Proven experience in product and solutions marketing, with a track record of successful leadership in a similar role.Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies.Passion for innovation and a deep understanding of technology trends and environments.Minimum Requirements:
Bachelor’s degree in electronic engineering or computer engineering, MBA preferred.15+ years of product management or product marketing experience with at least 5 years of experience in semiconductor industry.Strong ability to inspire and coach, with a proven track record of hiring, managing, and leading high-performance teams.Results-driven, and comfortable with both the analytical and creative sides of marketing.Demonstrated ability to work across functions within and outside of marketing, building relationships to drive results.The Impact You Will Have:
Drive market leadership through strategic marketing initiatives.Enhance product adoption and brand recognition.Foster a culture of creativity and continuous improvement within the marketing team.Ensure successful product launches and campaigns through cross-functional collaboration.Measure and optimize the success of marketing strategies through performance metrics.The Salary Range for this position is $274000-$410000.
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