Digital Campaign Manager

The OpportunityJoin our team as Digital Campaign Manager. This is a new specialised role created due to company growth. Our goal is to build a world-class digital marketing operation with global reach for our B2B engineered products business. This is an exciting opportunity to join a successful company on a strong growth trajectory.The RoleYou will drive lead gen through digital campaigns using an integrated multi-channel strategy. You will create customised campaigns for each sales pipeline with specific messaging to suit the target audience. You will collaborate across the team to ensure that the right campaigns are targeting the right audience using the right content. This will be a highly targeted strategy to suit our niche global audience and B2B engineered products.Key responsibilities include:Campaign strategyChannel selectionContent targetingAudience targetingBudget managementSEO and SEMAnalytics and optimisationSales integrationThis role will report to our new Head of Marketing (currently being recruited). Our plan is to build a world-class digital marketing operation to supercharge our global growth strategy. Our goal is to build the world leader in our specialised B2B market.About YouYou will be a digital campaign expert who wants to work in a high-performance digital marketing team. You will be excited by the autonomy to build a B2B digital lead gen machine across multiple sales pipelines. You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be 100% digital, with strong tech capability, and high standards. You will be ROI-focused, always looking to ‘test and measure’, try lots of things, and double-down on what works to maximise every dollar.Product or industry experience is not required. We are looking for an A-player who knows how to build high-performance digital campaigns and can learn our specific market along the way.Experience required includes:Strong experience in digital campaign management with outstanding results.Highly proficient across all digital marketing channels required for B2B (incl email, SEM, social, digital advertising).Ideally – experience with highly segmented targeting for niche B2B audiences.Ideally – experience with campaigns for both new lead gen and existing clients (CRM).Ideally – great digital ad copy writing and simple graphic design (Canva level).Ideally – expert with Hubspot Pro or Enterprise (both marketing automation & CRM).Why Join Us?This is an outstanding opportunity to help build a high-performance digital marketing operation and drive the global expansion of an Australian success story. Key reasons to join us are:Autonomy – take responsibility for the build-out of our digital campaignsGlobal scope – roll-out globally to target regions (incl. localisation)High-performance team – work with motivated A-players (no passengers)Progression – progression opportunities for high-performersOur goal is to build the global leader in our target B2B market. We are looking to recruit and develop talent that will be capable of stepping up as the business grows.How to ApplyTo apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.

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