Kirkland's
CRM Specialist
Kirkland's, Brentwood, Tennessee, United States, 37027
Overview:
The CRM Specialist is responsible for developing and executing all e-mail coding (automated and promotional), QA, deployment and email response analysis utilizing the outside e-mail service providers application tool. The CRM Specialist is also responsible for the segmentation strategy, cadence, sequencing of all SMS efforts. This position also builds and deploys all communications surrounding Kirklands Loyalty program, K Club, based on the CRM teams program growth approach. Responsibilities: Creates custom segmentation for each email as needed Uploads and manages all assets within the email campaigns Builds individual email campaigns for deployment (automated and promotional) Implements testing strategies throughout Kirklands email program Develops and executes all HTML for each email campaign based off of the sliced Photoshop document, including tracking parameters and image link optimization Manages day to day testing, submission of edits, and approvals of email content as well as the segments for each campaign Assists with weekly email multi-channel response analysis and reporting including test version results utilizing service providers tool and customer marketing database Ensures that each campaign is correct prior to final deployment, requiring thorough attention to detail. Assist in CRM teams ideation and design of Kirklands loyalty program, K Club Assist in determining loyalty communication cadence and segmentation Creates and monitors all automated and individual loyalty efforts Support implementation of SMS marketing program Provide input, content ideas and copywriting for SMS sends Reports on SMS response analysis including test version results Strategizes SMS acquisitions and list retention Demonstrates a committment to Kirkland's Values Qualifications:
Bachelors Degree in Fine & Applied Arts; Graphic Design; Communication Arts; Marketing; Business or a related field. Or any combination of education, experience, and training that demonstrates the ability to perform the key responsibilities of this position 1-2 years of experience in similar role preferred Skilled in use of Adobe Creative Suite, especially Photoshop, Illustrator and Dreamweaver Experience using HTML is preferred Proven experience with marketing is a plus Proficient in Microsoft Office Familiarity with testing methodologies and analytical best practices is a plus Familiarity with A/B testing methodologies Ability to work independently as well as part of a team Ability to sit at a computer for extended periods of time
The CRM Specialist is responsible for developing and executing all e-mail coding (automated and promotional), QA, deployment and email response analysis utilizing the outside e-mail service providers application tool. The CRM Specialist is also responsible for the segmentation strategy, cadence, sequencing of all SMS efforts. This position also builds and deploys all communications surrounding Kirklands Loyalty program, K Club, based on the CRM teams program growth approach. Responsibilities: Creates custom segmentation for each email as needed Uploads and manages all assets within the email campaigns Builds individual email campaigns for deployment (automated and promotional) Implements testing strategies throughout Kirklands email program Develops and executes all HTML for each email campaign based off of the sliced Photoshop document, including tracking parameters and image link optimization Manages day to day testing, submission of edits, and approvals of email content as well as the segments for each campaign Assists with weekly email multi-channel response analysis and reporting including test version results utilizing service providers tool and customer marketing database Ensures that each campaign is correct prior to final deployment, requiring thorough attention to detail. Assist in CRM teams ideation and design of Kirklands loyalty program, K Club Assist in determining loyalty communication cadence and segmentation Creates and monitors all automated and individual loyalty efforts Support implementation of SMS marketing program Provide input, content ideas and copywriting for SMS sends Reports on SMS response analysis including test version results Strategizes SMS acquisitions and list retention Demonstrates a committment to Kirkland's Values Qualifications:
Bachelors Degree in Fine & Applied Arts; Graphic Design; Communication Arts; Marketing; Business or a related field. Or any combination of education, experience, and training that demonstrates the ability to perform the key responsibilities of this position 1-2 years of experience in similar role preferred Skilled in use of Adobe Creative Suite, especially Photoshop, Illustrator and Dreamweaver Experience using HTML is preferred Proven experience with marketing is a plus Proficient in Microsoft Office Familiarity with testing methodologies and analytical best practices is a plus Familiarity with A/B testing methodologies Ability to work independently as well as part of a team Ability to sit at a computer for extended periods of time