Adjective & Co
Senior Strategist
Adjective & Co, Jacksonville Beach, Florida, United States, 32250
Company Description
Adjective & Co. is an award-winning branding and full-service branding and advertising agency headquartered in Jacksonville Beach, Florida with satellite offices in New York. We specialize in brand strategy, brand identity and design, advertising, digital, social media, and brand management. We only work with people who don't suck-that goes for clients AND team members.
We truly believe a happy team creates amazing work, you can do more with less, getting scrappy when needed, and outthinking vs. outspending the competition. Notable un-sucky clients include Gatorade, Insomnia Cookies, Chipotle, Sweetwater, New York Islanders, THE PLAYERS, and many others. We give our team lots of freedom, but it comes with lots of responsibility-and the occasional happy hour or three.
Us trapped in a bulleted nutshell:The Un-agencyAd Age "Small Agency of the Year" Southeast GoldAward winning creative (Over 200 gold and silver ADDY awards)Ad Age Best Places to Work & Inc. Magazine "Top 50 Best Workplaces in the U.S." 4+years2020 and 2023 Inc. 5000 list of the fastest-growing private companies in AmericaKiller portfolio of brands and clients that don't suckNot on FacebookLove coming to work. Hate leaving.Award-winning creativeThink Winston Wolf, but in agency formOut to take over the worldJob Description
Adjective & Co. is on the hunt for an experienced, sharp-minded Senior Strategist who has mastered the art of brand and marketing strategy. The ideal candidate eats and breathes demographics, psychographics, consumer insights and looks at things through the lens of the big idea. They think with both sides of their brain, and have a deep understanding of both branding and marketing. They will use their arsenal of skills and experience to continue to push our clients' brands to the next level.
About You
Strong passion for brand-building and a deep understanding of consumer behavior in the modern media landscapeExceptional communication and project management skills with the ability to meet deadlines and deliver resultsDeep knowledge and understanding of brand development, brand activation and brand managementA proven executor who is willing to roll up their sleeves and get into the weeds with clients and the teamAnalytical mindset with the ability to use data and market research to inform larger branding decisionsSelf-organized, self-driven, and have a strong attention to detailComfortable working in a fast-paced, dynamic environment and can adapt to changing prioritiesProven ability to think strategically, solve complex problems, manage multiple priorities, and deliver resultsAbility to play well with others-working both independently and as part of a collaborative groupClient communication and presentation skills are part of your DNAA strategic thought leader, always seeking the best approach to clearly present ideas, research and data that ignites brand innovationLove nerdy stuff like research, data, finding trends across all mediaYou have what it takes to be a part of the A-TeamThe Day-To-Day Expectations:
Examining our clients' businesses to get to know their brands quickly and understand their objectivesConducting comprehensive brand audits, competitive and industry analysisGathering brand assets, information, and primary and secondary research to organize, distill, and analyzePerforming in-depth analysis of internal and external communications and various marketing assetsEstablishing cohesive, coherent strategies and plans to support our growing portfolio of brandsCreating brand strategy reports/presentations, in collaboration with members of the account and creative teamsWriting brand strategy, identity and campaign creative briefs that inspire great creative workWorking closely with our leadership team to receive feedback and create improvements to strategy processCreating test-and-learn plans to improve and evolve execution of digital, social and CRM workProducing cohesive and intelligent annual plans with the flexibility to shift quickly in order to achieve resultsCreating and leading customer journey mapping, encompassing all tactics and touchpointsDeveloping and evolving CRM strategies for various clients and target audiencesProviding thought leadership to internal and external teams on the latest trends based on consumer research, insights, analytics, and strategic planningCreating presentation decks in various platforms/formats (Keynote, Figma, etc.)Defining and refining the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitorsMonitoring and tracking brand health metrics to prove brand value building and ROIEstablishing and tracking KPIs/success metrics to make data-backed decisionsSupporting integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness, customer loyalty, engagement and award-winning creative workDo the damn thingQualifications
Minimum of five (5+) years of agency experience as a strategistBachelor's degree or equivalent in advertising, strategy, analytics, marketing or related fieldExtensive experience researching and analyzing data across a variety of industries and a diverse range of clientsMust be able to demonstrate/showcase abilities, skills, thinking and experience through previous work/case studiesDeep understanding of brand value, brand architecture, visual and verbal identity, messaging, and tone of voiceProficiency in research tools and software and marketing toolsAbility to translate raw data into visuals, actionable insights and present in visually engaging formatComfortable presenting to internal teams, agency partners and directly to clients-both on-screen and in personProven ability to meet deadlines, develop plans for the completion of projects and execute based on themNot afraid to occasionally burn the midnight oil from time to time and travel as necessaryLocal/on-site preferred but open to remote candidatesAdditional Information
Big Perk Energy:
Beach office within walking distance to the ocean in Jax BeachFlexible work scheduleTravel accommodations for remote employeesAmazing, collaborative team environment (lots of work, but lots of fun)Six weeks in holidays throughout the year and your birthday offVacation Un-Policy (take vacation time when you go on vacation)Grown-up stuff like healthcare, dental and retirement planFreedom to work when and where is best for youAward shows & Annual Trips
Adjective & Co. is an award-winning branding and full-service branding and advertising agency headquartered in Jacksonville Beach, Florida with satellite offices in New York. We specialize in brand strategy, brand identity and design, advertising, digital, social media, and brand management. We only work with people who don't suck-that goes for clients AND team members.
We truly believe a happy team creates amazing work, you can do more with less, getting scrappy when needed, and outthinking vs. outspending the competition. Notable un-sucky clients include Gatorade, Insomnia Cookies, Chipotle, Sweetwater, New York Islanders, THE PLAYERS, and many others. We give our team lots of freedom, but it comes with lots of responsibility-and the occasional happy hour or three.
Us trapped in a bulleted nutshell:The Un-agencyAd Age "Small Agency of the Year" Southeast GoldAward winning creative (Over 200 gold and silver ADDY awards)Ad Age Best Places to Work & Inc. Magazine "Top 50 Best Workplaces in the U.S." 4+years2020 and 2023 Inc. 5000 list of the fastest-growing private companies in AmericaKiller portfolio of brands and clients that don't suckNot on FacebookLove coming to work. Hate leaving.Award-winning creativeThink Winston Wolf, but in agency formOut to take over the worldJob Description
Adjective & Co. is on the hunt for an experienced, sharp-minded Senior Strategist who has mastered the art of brand and marketing strategy. The ideal candidate eats and breathes demographics, psychographics, consumer insights and looks at things through the lens of the big idea. They think with both sides of their brain, and have a deep understanding of both branding and marketing. They will use their arsenal of skills and experience to continue to push our clients' brands to the next level.
About You
Strong passion for brand-building and a deep understanding of consumer behavior in the modern media landscapeExceptional communication and project management skills with the ability to meet deadlines and deliver resultsDeep knowledge and understanding of brand development, brand activation and brand managementA proven executor who is willing to roll up their sleeves and get into the weeds with clients and the teamAnalytical mindset with the ability to use data and market research to inform larger branding decisionsSelf-organized, self-driven, and have a strong attention to detailComfortable working in a fast-paced, dynamic environment and can adapt to changing prioritiesProven ability to think strategically, solve complex problems, manage multiple priorities, and deliver resultsAbility to play well with others-working both independently and as part of a collaborative groupClient communication and presentation skills are part of your DNAA strategic thought leader, always seeking the best approach to clearly present ideas, research and data that ignites brand innovationLove nerdy stuff like research, data, finding trends across all mediaYou have what it takes to be a part of the A-TeamThe Day-To-Day Expectations:
Examining our clients' businesses to get to know their brands quickly and understand their objectivesConducting comprehensive brand audits, competitive and industry analysisGathering brand assets, information, and primary and secondary research to organize, distill, and analyzePerforming in-depth analysis of internal and external communications and various marketing assetsEstablishing cohesive, coherent strategies and plans to support our growing portfolio of brandsCreating brand strategy reports/presentations, in collaboration with members of the account and creative teamsWriting brand strategy, identity and campaign creative briefs that inspire great creative workWorking closely with our leadership team to receive feedback and create improvements to strategy processCreating test-and-learn plans to improve and evolve execution of digital, social and CRM workProducing cohesive and intelligent annual plans with the flexibility to shift quickly in order to achieve resultsCreating and leading customer journey mapping, encompassing all tactics and touchpointsDeveloping and evolving CRM strategies for various clients and target audiencesProviding thought leadership to internal and external teams on the latest trends based on consumer research, insights, analytics, and strategic planningCreating presentation decks in various platforms/formats (Keynote, Figma, etc.)Defining and refining the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitorsMonitoring and tracking brand health metrics to prove brand value building and ROIEstablishing and tracking KPIs/success metrics to make data-backed decisionsSupporting integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness, customer loyalty, engagement and award-winning creative workDo the damn thingQualifications
Minimum of five (5+) years of agency experience as a strategistBachelor's degree or equivalent in advertising, strategy, analytics, marketing or related fieldExtensive experience researching and analyzing data across a variety of industries and a diverse range of clientsMust be able to demonstrate/showcase abilities, skills, thinking and experience through previous work/case studiesDeep understanding of brand value, brand architecture, visual and verbal identity, messaging, and tone of voiceProficiency in research tools and software and marketing toolsAbility to translate raw data into visuals, actionable insights and present in visually engaging formatComfortable presenting to internal teams, agency partners and directly to clients-both on-screen and in personProven ability to meet deadlines, develop plans for the completion of projects and execute based on themNot afraid to occasionally burn the midnight oil from time to time and travel as necessaryLocal/on-site preferred but open to remote candidatesAdditional Information
Big Perk Energy:
Beach office within walking distance to the ocean in Jax BeachFlexible work scheduleTravel accommodations for remote employeesAmazing, collaborative team environment (lots of work, but lots of fun)Six weeks in holidays throughout the year and your birthday offVacation Un-Policy (take vacation time when you go on vacation)Grown-up stuff like healthcare, dental and retirement planFreedom to work when and where is best for youAward shows & Annual Trips