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Deploy Alloy

DIGITAL STRATEGIST & BUYER

Deploy Alloy, Fort Wayne, Indiana, United States, 46804


About the job DIGITAL STRATEGIST & BUYER

DIGITAL STRATEGIST & BUYER

Our client is looking for an experienced, digital-savvy professional responsible for developing solutions to meet clients brand objectivesbased on consumer insight and data.

Ability to identify trends and technologies that play roles in consumers lives, as well as familiarity with

SEO/SEM strategies. Experienced in planning, placing, optimizing, and reporting on digital media. Has a clear understanding of the digital touchpoints a consumer interacts with daily.

Responsible for managing marketing campaigns that use these touch points to their fullest effect, building a brand image and driving conversions across digital channels. The person has a strong initiative, is an effective communicator, and is very comfortable presenting to clients. They can convey the evolution of the consumer journey and develop strategic marketing programs that align with our client's overall business objectives through strategic insights and direction.

Ability to confidently make recommendations that deliver on client business objectives and essential metrics.

Qualifications:

Develop digital marketing strategies using all necessary tools and platforms (including but not limited to paid digital ads,

SEM, organic social media, blogs, email campaigns, and more)

Research client industries and develop a strategy based on an understanding of the consumer profile and journey

Develop paid digital advertising strategies and campaigns

Manage paid advertising budgets

Maintain productive, positive, and stable client relationships.

Help act as a liaison between clients and agency

Identify, monitor, and report on SEO, SEM, marketing, and sales performance metrics

Analyze the use of multiple marketing funnels and provide actionable insights

Maintain knowledge of digital marketing trends and compliance standards

Evaluate and consider implementing tools for A/B testing, heat maps, etc.

3+ years of experience working with Google Ads, Facebook Business Manager, and other ad platforms

3+ years of demonstrable successful digital marketing experience

Demonstrable knowledge of digital marketing tools and platforms such as SEMRush, Moz, Ahrefs, CallRail, Salesforce, HubSpot, and others.

Desired Skills:Experience in Google Analytics is required; current individual certifications desiredKnowledge of Google Tag Manager and Google Search ConsoleProven Track record in developing and executing paid digital media campaignsExperience in performance marketingFamiliarity with online marketing strategies and marketing channels, top of funnel through bottom of the funnelKnowledge of SEO and keyword researchAbility to develop structured AB testing of creative, content, and other elementsAbility to grasp future trends in digital technologies and act proactivelyMultitasking and analytical skillsExcellent communication skills required, with the ability to write succinctlySalary & Benefits:Compensation based on experience and skill setFlexible work-from-home opportunitiesMedical/Dental/Vision benefitsFlex PTOBusiness-casual work environment