Digital Strategist, Google

Who Is Curiosity? We're a Cincinnati-based independent, full-service agency that lives and breathes the power of being strategically curious. With core capabilities in strategy, creative, media, and analytics, we believe that asking the right questions is the key to unlocking the right solutions. That's why, when it comes to our client's business, no question is off-limits. Because for us, it all starts with curiosity.Curiosity believes that we cannot solve tomorrow's problems with yesterday's answers. Our Activation Team lives ahead of the media curve, ensuring that Curiosity is on the forefront of experience thinking. We are looking for a Digital Strategist that loves to dig into the data. You nerd out over new product launches from Google Ads, know the anatomy of a Search Engine Results Page, and think about keywords in terms of the user's intent. "Test and Learn" is your middle name.This person can...Drive daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiencesManage budgets and make informed budgetary changes within search platforms - inclusive of all types of Google Ads (e.g. YouTube, PMax, SEM, Shopping, etc)Traffic new ads/ad groups/campaigns within the Google and Amazon Ads platforms.Write paid search ad copy based on keyword, industry, competitive, and landing page researchStay on top of trends and news related to Google Ads and retail mediaUtilize digital forecasting and research tools related to paid searchReview digital analytics reporting from Google Ads, Google Analytics, Amazon Ads, etc. and create directional insights.Communicate learnings and insights that drive actionable impactRequirements:2-4+ years of experience managing Google paid search campaigns2-4+ years of experience managing Amazon search campaignsKnowledge of Google Analytics and Google Tag ManagerGoogle Ads Certified (Search)Organized and detail orientedA curious and innovative approach to problem solvingBonus:Knowledge of the retail media landscapeFamiliar with SEO and how it plays a role into media successThis position reports to the Digital Director.