Market Intelligence Analyst

At Seaman Corporation, every associate is instrumental to our success. Become a part of our growing team WHO WE ARE At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe. Every Seaman Corporation associate plays a valuable role in our company's continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business. Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish. WHAT WE OFFER Company performance bonus in addition to base salary Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role) Professional development opportunities including tuition reimbursement, course training, and networking A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner Seaman Corporation is seeking a Market Intelligence Analyst to join our Commercial team This position will report to the Strategic Market Manager in Wooster. POSITION SUMMARY In this role, the Market Intelligence Analyst will be responsible for gathering, analyzing, and interpreting market data to inform strategic decisions, optimize lead generation, and uncover unmet market needs. This role is pivotal in driving growth and ensuring our products and services align with market demands. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Conduct market research and new opportunity assessments to support informed decision making. Determine and maintain data on market share of key strategic verticals. Analyze industry trends and drivers to determine key characteristics of primary market segments. Uncover and document unmet needs or product desires within identified target segments. Provide recommendations for products or services based on market insights and suggestions from the commercial team. Configure and populate Salesforce with actionable intelligence and market data related to new and planned construction projects. Report on lead generation and conversion rates to assess the effectiveness of targeted efforts. Remain fully informed on market trends and competitive landscape by building and maintaining a competitive database focused on products, pricing, competitive positioning, digital presence, and market share. Produce and present reports in PowerPoint format, summarizing findings and strategic recommendations. REQUIRED QUALIFICATIONS Bachelor's degree in Marketing, Business, Data Analytics, or a related field with 3-5 years of related experience. Proficiency with Salesforce and other CRM systems. Strong analytical skills with the ability to interpret complex data and generate actionable insights. Strong proficiency in PowerPoint presentation design and delivery. Excellent communication skills, both written and verbal. Ability to work collaboratively in a team environment COMPETENCIES To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies: Do What's Right Safety: Safety is our priority and everyone's responsibility. If you see something unsafe, you are called to say something. Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus, and we can create solutions that solve their needs. Integrity: Our words and actions reflect our values, and we hold respect for all individuals. Work Together Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground. Teamwork: We will trust the person and attack the process. Create Solutions Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles. Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process. Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity. SUPERVISORY RESPONSIBILITIES: None TRAVEL REQUIREMENTS: 5% Seaman Corporation is an EEO / Affirmative Action Employer. Seaman Corporation values diversity in the workplace and among our customers. The company provides equal opportunity for employment and promotion to all qualified employees and applicants based on experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry, or any other status protected by law. Seaman Corporation is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. If you require reasonable accommodation, as a candidate for employment, please inform Human Resources. Seaman Corporation is an EEO/AA Employer. M/F/Disabled/Vet. EEO statement: "Seaman Corporation values diversity in the workplace and among our customers. The company provides equal opportunity for employment and promotion to all qualified employees and applicants based on experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry or any other status protected by law. Furthermore, Seaman Corporation is committed to providing an equal opportunity workplace that is free of discrimination and harassment based on national origin, race, color, religion, gender, ancestry, age, sexual orientation, gender identity, disability, marital status, veteran status, genetic information or any other status protected by law." As an equal opportunity employer, Seaman Corporation does not discriminate against qualified individuals with disabilities. If you require a reasonable accommodation, as a candidate for employment, please inform Human Resources.