Nomo International, Inc.
Director of Digital Performance Marketing
Nomo International, Inc., Saint Paul, Minnesota, United States,
Description
As life changes, people want to maintain their independence, individuality, and freedom to keep living life confidently and on their terms. Caregivers want confidence that their loved one will be safe, and confidence that those receiving care will have help when they need it.
Nomo Smart Care offers caregivers a way to know how their loved one is doing and if they need help even when they can’t be there, all while allowing the loved one to keep their independence. We do this with a focus on customizable privacy options. We’re not a huge tech company here for data. We’re not looking to sell complicated features.
At Nomo, we are caregivers too. As a family-owned organization made up of a diverse mix of employees and partners, we offer simple, intelligent, and connected tools to help caregivers support their loved one’s independence while answering the question, “How’s Mom?”.
Nomo Smart Care - Know More, Worry Less.
As the
Director of Digital Performance Marketing , you will drive data-driven strategies that enhance performance-based sales across major digital platforms, including Amazon, Walmart, Google, and Meta (Facebook/Instagram). This role demands a robust understanding of analytics, performance metrics, and digital marketing tools such as Google Analytics, Meta Business Suite, Amazon Seller Tools, and Walmart KwickMetrics. You will collaborate closely with cross-functional teams to ensure that all marketing initiatives align with our mission and contribute to significant, measurable business growth. Key Responsibilities: Develop and lead comprehensive digital strategies that drive sales growth across Amazon, Walmart, Meta, and other key platforms, ensuring performance-driven results. Oversee planning, execution, and continuous optimization of marketing campaigns. Ensure metrics are tracked accurately and manage pacing, budget adjustments, and ROI maximization. Leverage tools like Google Analytics, Meta Business Suite, Amazon Seller Tools, Walmart KwickMetrics, Google Attribution, to gather insights, monitor KPIs, and drive sales effectiveness. Set, track, and achieve program goals, KPIs, and timelines. Provide actionable insights through deep analysis of campaign performance. Generate regular reports on KPIs such as conversion rates, customer acquisition costs (CAC), and sales growth. Recommend media performance optimizations, audience segmentation strategies, and multi-touch attribution models to maximize effectiveness. Manage and mentor a team of digital marketing specialists, ensuring alignment with company goals and best practices. Own and manage the digital marketing budget, optimizing resource use and providing accurate forecasts for future sales performance. Stay current on digital marketing trends, identifying new growth opportunities and best practices across Meta, Amazon, and Walmart platforms. Develop and execute personalization strategies based on customer segmentation to tailor campaigns and content that drive engagement, conversions, and customer loyalty. Develop and optimize email marketing efforts using tools like Mailchimp, Klaviyo, or other automation platforms to ensure seamless campaign execution and audience engagement. Manage website content, technical maintenance (in partnership with external agencies), SEO optimization, and improvements in user experience and conversion. Develop and execute marketing strategies aligned with business goals, incorporating market trends, customer insights, and competitive landscape analysis. Oversee brand consistency across all digital channels and lead creative campaigns to build brand awareness and customer loyalty. Guide the creation of compelling and compliant content. Coordinate with external agencies, influencers, and partners to amplify reach. Enhance user experience and increase conversion rates by implementing strategies that nurture leads and drive customer loyalty. Spearhead the ratings and reviews program, driving customer engagement and facilitating feedback to enhance visibility and satisfaction. Implement A/B testing, multivariate testing, and conversion rate optimization (CRO) across digital platforms to ensure continual improvement and maximize campaign efficiency. Provide evidence-based recommendations for improving user experience, engagement, and acquisition by channel, including preparing on-demand reports and quarterly web performance report. Perform additional responsibilities as assigned to support the marketing team and organizational goals. Requirements Bachelor's degree in Marketing, Business, or related field (MBA preferred). 7-10 years of working experience digital marketer in a B2C organization in performance marketing, with a focus on driving sales through digital channels. Proven track record managing successful campaigns on Google, Meta, Amazon, and Walmart. Expertise in Google Analytics, Meta Business Suite, Amazon Seller Tools, and Walmart KwickMetrics. Strong analytical skills, with a proven ability to interpret performance data and optimize campaigns, including multi-touch attribution models. Experience with email marketing platforms such as Mailchimp, Klaviyo, or similar automation tools. Strong UX sensibility and empathy for the user. Strong familiarity with responsive design principles and usability and accessibility best practices. Experience managing and mentoring digital marketing teams. Expertise in A/B testing, multivariate testing, and conversion rate optimization (CRO). Excellent communication, leadership, and cross-functional collaboration skills. Willingness to relocate to Minneapolis, Minnesota. Proficiency in Microsoft Office. Behavioral Competencies Ability to translate strategy into actionable plans, demonstrating strong problem-solving skills to drive operational efficiencies. Adaptable and resourceful in a fast-paced environment, capable of building strong stakeholder relationships. A collaborative team player who excels in working across internal functions and with external agencies and vendors. Clear and concise presentation skills for ideas and updates. Skilled in project management, capable of handling multiple projects simultaneously. What we offer: A fun and supportive team culture. Opportunities for professional growth and development. Access to the latest tools and technologies. If this sounds like the perfect fit for you, don't miss this opportunity to join our amazing team! Apply now! We can't wait to hear from you!
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Director of Digital Performance Marketing , you will drive data-driven strategies that enhance performance-based sales across major digital platforms, including Amazon, Walmart, Google, and Meta (Facebook/Instagram). This role demands a robust understanding of analytics, performance metrics, and digital marketing tools such as Google Analytics, Meta Business Suite, Amazon Seller Tools, and Walmart KwickMetrics. You will collaborate closely with cross-functional teams to ensure that all marketing initiatives align with our mission and contribute to significant, measurable business growth. Key Responsibilities: Develop and lead comprehensive digital strategies that drive sales growth across Amazon, Walmart, Meta, and other key platforms, ensuring performance-driven results. Oversee planning, execution, and continuous optimization of marketing campaigns. Ensure metrics are tracked accurately and manage pacing, budget adjustments, and ROI maximization. Leverage tools like Google Analytics, Meta Business Suite, Amazon Seller Tools, Walmart KwickMetrics, Google Attribution, to gather insights, monitor KPIs, and drive sales effectiveness. Set, track, and achieve program goals, KPIs, and timelines. Provide actionable insights through deep analysis of campaign performance. Generate regular reports on KPIs such as conversion rates, customer acquisition costs (CAC), and sales growth. Recommend media performance optimizations, audience segmentation strategies, and multi-touch attribution models to maximize effectiveness. Manage and mentor a team of digital marketing specialists, ensuring alignment with company goals and best practices. Own and manage the digital marketing budget, optimizing resource use and providing accurate forecasts for future sales performance. Stay current on digital marketing trends, identifying new growth opportunities and best practices across Meta, Amazon, and Walmart platforms. Develop and execute personalization strategies based on customer segmentation to tailor campaigns and content that drive engagement, conversions, and customer loyalty. Develop and optimize email marketing efforts using tools like Mailchimp, Klaviyo, or other automation platforms to ensure seamless campaign execution and audience engagement. Manage website content, technical maintenance (in partnership with external agencies), SEO optimization, and improvements in user experience and conversion. Develop and execute marketing strategies aligned with business goals, incorporating market trends, customer insights, and competitive landscape analysis. Oversee brand consistency across all digital channels and lead creative campaigns to build brand awareness and customer loyalty. Guide the creation of compelling and compliant content. Coordinate with external agencies, influencers, and partners to amplify reach. Enhance user experience and increase conversion rates by implementing strategies that nurture leads and drive customer loyalty. Spearhead the ratings and reviews program, driving customer engagement and facilitating feedback to enhance visibility and satisfaction. Implement A/B testing, multivariate testing, and conversion rate optimization (CRO) across digital platforms to ensure continual improvement and maximize campaign efficiency. Provide evidence-based recommendations for improving user experience, engagement, and acquisition by channel, including preparing on-demand reports and quarterly web performance report. Perform additional responsibilities as assigned to support the marketing team and organizational goals. Requirements Bachelor's degree in Marketing, Business, or related field (MBA preferred). 7-10 years of working experience digital marketer in a B2C organization in performance marketing, with a focus on driving sales through digital channels. Proven track record managing successful campaigns on Google, Meta, Amazon, and Walmart. Expertise in Google Analytics, Meta Business Suite, Amazon Seller Tools, and Walmart KwickMetrics. Strong analytical skills, with a proven ability to interpret performance data and optimize campaigns, including multi-touch attribution models. Experience with email marketing platforms such as Mailchimp, Klaviyo, or similar automation tools. Strong UX sensibility and empathy for the user. Strong familiarity with responsive design principles and usability and accessibility best practices. Experience managing and mentoring digital marketing teams. Expertise in A/B testing, multivariate testing, and conversion rate optimization (CRO). Excellent communication, leadership, and cross-functional collaboration skills. Willingness to relocate to Minneapolis, Minnesota. Proficiency in Microsoft Office. Behavioral Competencies Ability to translate strategy into actionable plans, demonstrating strong problem-solving skills to drive operational efficiencies. Adaptable and resourceful in a fast-paced environment, capable of building strong stakeholder relationships. A collaborative team player who excels in working across internal functions and with external agencies and vendors. Clear and concise presentation skills for ideas and updates. Skilled in project management, capable of handling multiple projects simultaneously. What we offer: A fun and supportive team culture. Opportunities for professional growth and development. Access to the latest tools and technologies. If this sounds like the perfect fit for you, don't miss this opportunity to join our amazing team! Apply now! We can't wait to hear from you!
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