Marketing Technology Manager - Xoom

The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.Job Description Summary:At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure. Xoom is PayPal’s international cross border payments service. Our goal is to enable the next generation of safe and secure global money movement. Xoom’s services provide a low cost and vital resource for people needing to assist their loved ones by sending money abroad, with services extending to over 160 countries.The Team – Xoom MarketingThe Xoom Marketing team is currently looking for world class marketers and professionals to take it to the next level. Our goal is to evangelize Xoom’s powerful cross border remittance product to relevant customers. To succeed on this team, it is important to be comfortable working in a highly multi-functional and matrixed setup, demonstrate high degree of autonomy and resilience, stay curious, willingness to learn & experiment, and help drive best of class engineering practices, Marketing technology, and vendor relations skills.This role will work in heavy collaboration with the PayPal MarTech team. The PayPal MarTech team is responsible for the technology & experiences driving PayPal marketing activities touching millions of customers worldwide. The team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Orchestration of Delivery, Measurement and Attribution. The objective is to automatically drive intelligent decisions about the next best action for any given customer based on how they interact with PayPal products & services. To succeed in this endeavor, we are creating an ecosystem that brings together people, process & platform as one; offering our customers a hyper-personalized experience that is both timely and relevant.Job Description:The Marketing Technology Lead within Xoom will drive strategy and own momentum behind transforming the Marketing Technology stack for the Xoom business. The lead will require extensive familiarity with B2C core capabilities and be able to guide stakeholders on the art of possible. In this role, the leader will roll up into the Xoom Marketing team, but heavily collaborate with the PayPal Marketing Technology team to ensure alignment with PayPal’s Marketing Technology vision with privacy guardrails and drive enterprise alignment for the team.Responsibilities:Deep knowledge of AdTech tools leveraged for paid marketing activities like DSPs, Google Marketing platform, Google Analytics, tag management, CMS, MMPs like Kochava, Adjust, etc.Drive overall vision & innovation in Marketing Technology stack that will ultimately improve Marketing’s ability to trust data signaling and flow, leading to powerful insights to drive the businessOwn troubleshooting & resolving data breakages that may originate from the stack by acting as the daily liaison with Marketing, Analytics, and Product; owns defining the process of quick identification and resolution of Marketing stack issuesBe the team lead and evangelist in understanding how to navigate vendor platforms such as MMPs, DAMs, CRMs, etc.Own end-to-end relationship/be POC with Marketing Technology vendor reps and Product teamsWork with cross-functional teams (Marketing Technology, Privacy, Legal, Analytics, Data Science, Program, Architecture, Development) to drive alignment to marketing strategy. Build trust and effective relationships with peers/cross-functional teams and influence senior leaders to communicate vision, strategy, goals, status, and customer impact.Evangelize segment roadmaps and build strong relationships with key stakeholders that will allow team to understand gaps and prioritize right solutions.Collaborate with geo-distributed teams of developers, platform specialists, product management team and various stakeholders spanning across multiple time zones.Proven experience in Agile best practices and evangelize across the organization by documenting actionable EPIC’s and user stories.Forms a competitive understanding of customer experiences in marketing by synthesizing insights from multiple qualitative and quantitative sources. Takes ownership of product success metrics.Provides a strong product point of view on business opportunities and accelerators. Assists with the development of a global product strategy for the domain.Uses inputs to develop product strategy and evaluation progress. Represents customer passionately in trade-off decisions with domain. Helps simplify customer experiences by eliminating unnecessary features.Designs tests to evaluate solutions with data. Adapts analysis to specific situations with global implications.Understands systems and technologies related to the marketing domain. Knows all the services required to support a specific user scenario.Presents clearly and keeps presentation on track. Answers questions from executives confidently and accurately. Ability to persuade peers and partners.Represents organization working with other global business units. Provides timely feedback to team members and peers. Removes friction and resolves small conflicts without escalation.Inspires the team to drive high quality products that delight our customers. Ensures buy-in for product strategy within the cross-functional team.Requirements:7-10+ years of experience in marketing operations across SaaS implementations5+ years of product management experience in Digital Marketing execution domain2-3+ years of experience in defining OKRs, measure KPIs, and collaborating and driving clarity of execution to stakeholders (Marketing, Analytics, Product)2-3+ years owning end-to-end relationship with Marketing Technology stack vendors and repsBaseline knowledge of Paid Media landscape and needs (SEM, Social, Display, CRM, etc.)Expertise in lead management and partnering with sales to help identify areas where marketing can enable engagement and conversionExperience with managing or executing marketing activities in advertising technology platforms such as Google Analytics, Google Marketing Platforms, DSPs as well as measurement and analytics tools/dashboardsProcess engineering and campaign quality assurance experienceFearless leader able to constructively advance opinionated perspective, well-informed by industry and customer analysis, to all levels of organization. Ability to synthesize information and present it in a meaningful mannerEducation & Experience required:Marketing, Sales, Project Management domain knowledgeTechnical product mindset with the ability to propose product requirements and work with the business to drive out detailed business requirements.Essential experience in managing multiple small/medium workstreams in parallel.Agile excellence and ability to set an example by following the best practices.Optimization mindset that can drive automation and engineering focused products in Agile and Lean environment.Digital marketing experiences a big plus.PayPal Values:Create Amazing Customer ExperiencesExecute and Win as One TeamRespect and Value UniquenessCare for Yourself and Each Other

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