Kenvue
Senior Manager, Influencer Marketing Baby
Kenvue, Trenton, New Jersey, United States,
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.Job Description - Senior Manager, Influencer Marketing Baby (2407026554W)Who we areAt Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.Role reports to:
Senior Marketing Director, Baby EH.Location:
Skillman, NJ. Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.Travel %:
20%. Domestic travel to NYC for agency meetings.Pay:
$119,000 - $205,850.What you will doWe are seeking a talented Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team based in Summit, USA/Skillman USA. The role focuses on leading global influencer marketing initiatives for Johnson’s Baby. This individual will manage influencer marketing strategies, create content, and support global social media efforts to amplify the brand's message.Key Responsibilities:Develop and deliver global influencer marketing toolkits based on consumer insights and category data for rapid deployment across global regions.Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create influencer marketing plans that align with Johnson’s Baby brand values and goals.Maintain strong communication and alignment with local Brand Marketing Communities (BMCs) to ensure consistency in strategy execution.Lead the creation of content and social media playbooks focused on influencer marketing, ensuring alignment with SOBG principles.Manage relationships with social media platforms and influencer networks, including TikTok, Instagram, Snapchat, and Facebook.Drive successful influencer marketing campaigns for product launches, ensuring strategies are aligned globally and locally.Create launch playbooks, to be implemented by regional teams.Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance.Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets.Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.QualificationsWhat we are looking forRequired Qualifications:Bachelor’s Degree or equivalent experience required.Minimum of 8 years of progressive experience in influencer marketing and social media, preferably within FMCG.Proven experience managing global brands and social media strategies across multiple platforms (TikTok, Instagram, Pinterest, etc.).Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams.Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders.Familiarity with social listening and community management tools.Desired Qualifications:Experience in working with Legal, Regulatory, and global partners preferred.Strong analytical and multitasking abilities with a proactive, solution-oriented attitude.What’s in it for youA supportive and inclusive work environment that values diversity and equal opportunity. If you are passionate about influencer and social media marketing and have a proven track record of success in managing global brands, we encourage you to apply and join us in shaping the future of Johnson’s Baby at Kenvue!Annual base salary for new hires in this position ranges from
$119,000
to
$205,850
(if compliant with local laws). This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.Paid Company Holidays, Paid Vacation, Volunteer Time & More!Learning & Development OpportunitiesEmployee Resource GroupsThis list could vary based on location/region.Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
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Senior Marketing Director, Baby EH.Location:
Skillman, NJ. Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.Travel %:
20%. Domestic travel to NYC for agency meetings.Pay:
$119,000 - $205,850.What you will doWe are seeking a talented Senior Marketing Manager, Influencer and Social Media Marketing to join our EH Global Brand Team based in Summit, USA/Skillman USA. The role focuses on leading global influencer marketing initiatives for Johnson’s Baby. This individual will manage influencer marketing strategies, create content, and support global social media efforts to amplify the brand's message.Key Responsibilities:Develop and deliver global influencer marketing toolkits based on consumer insights and category data for rapid deployment across global regions.Collaborate with cross-functional teams (R&D, supply chain, packaging, etc.) to create influencer marketing plans that align with Johnson’s Baby brand values and goals.Maintain strong communication and alignment with local Brand Marketing Communities (BMCs) to ensure consistency in strategy execution.Lead the creation of content and social media playbooks focused on influencer marketing, ensuring alignment with SOBG principles.Manage relationships with social media platforms and influencer networks, including TikTok, Instagram, Snapchat, and Facebook.Drive successful influencer marketing campaigns for product launches, ensuring strategies are aligned globally and locally.Create launch playbooks, to be implemented by regional teams.Foster collaboration with regional teams to gather consumer insights, market trends, and ensure the best long-term brand performance.Work closely with senior stakeholders to deliver influencer strategies that address meaningful opportunities and threats across markets.Provide guidance and mentorship to team members, both direct and cross-functional, to ensure strategic alignment and project delivery.QualificationsWhat we are looking forRequired Qualifications:Bachelor’s Degree or equivalent experience required.Minimum of 8 years of progressive experience in influencer marketing and social media, preferably within FMCG.Proven experience managing global brands and social media strategies across multiple platforms (TikTok, Instagram, Pinterest, etc.).Experience working across global markets with demonstrated cultural understanding and ability to collaborate with regional teams.Excellent project management and communication skills, with the ability to multitask across various teams and stakeholders.Familiarity with social listening and community management tools.Desired Qualifications:Experience in working with Legal, Regulatory, and global partners preferred.Strong analytical and multitasking abilities with a proactive, solution-oriented attitude.What’s in it for youA supportive and inclusive work environment that values diversity and equal opportunity. If you are passionate about influencer and social media marketing and have a proven track record of success in managing global brands, we encourage you to apply and join us in shaping the future of Johnson’s Baby at Kenvue!Annual base salary for new hires in this position ranges from
$119,000
to
$205,850
(if compliant with local laws). This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.Paid Company Holidays, Paid Vacation, Volunteer Time & More!Learning & Development OpportunitiesEmployee Resource GroupsThis list could vary based on location/region.Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
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