SEO Program Manager

SEO Program ManagerCupertino,California,United StatesCorporate FunctionsImagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apples largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apples marketing and needs to be at the same level of quality.**Description*** The position requires a hands-on, get-the-job-done attitude. You understand SEO standard methodologies and can conceive, research, plan, and deliver complex projects that drive the business forward. And youre great at forming relationships with key partners across the Apple organization. * Responsible for shaping the organic search strategy for Apple products and services across several of Apples digital platforms, including but not limited to Apples marketing site and online store. * Support a major website re-platforming project and ensure minimal impact on organic search performance. * Manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple. * Conduct thorough keyword research and competitive analysis to identify opportunities for growth and optimization. * Collaborate with cross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches. * Monitor, analyze, and report on SEO performance and search trends, making data-driven decisions to optimize and improve campaign performance. * Be part of the working group that will develop a shared set of processes that will define cross-functional operational standards for future platforms. * Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support. * Contributes to an inclusive environment through respecting each others' differences and having the curiosity to learn. * Demonstrates Apple's values of inclusion and diversity in daily activities.**Minimum Qualifications**+ Minimum of 7 years of experience with SEO for a global brand or digital agency+ Solid experience managing complex and time-critical technical projects+ Experience with in-depth keyword and topic research+ In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines+ Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog**Key Qualifications****Preferred Qualifications**+ 10+ years of experience with SEO preferred+ Bachelor's Degree or related experience working in the technology and/or e-commerce industry+ Knowledge of HTML, CSS, JavaScript, and other web development languages**Education & Experience****Additional Requirements****Pay & Benefits**+ At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.+ Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)**Apple Footer**Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If youre applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .