Udemy
Vice President, Product Marketing
Udemy, Denver, Colorado, United States, 80285
About usAt Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
This hybrid position requires two days per week in our San Francisco, Denver or Austin office.
About this roleThe Vice President of Product Marketing will be responsible for leading a team of product marketers, developing and executing go-to-market strategies, and ensuring our products resonate with our target audience. This role requires a strategic thinker with a proven track record in product marketing, team leadership, and a deep understanding of value propositions, pricing, and packaging, as well as the ability to build and maintain strong cross-organizational partnerships, particularly with product and sales teams, to drive aligned and effective marketing efforts.
What you'll be doing
Team Leadership:
Lead and mentor a high-performing product marketing team, fostering a culture of collaboration and continuous improvement.
Value Proposition Development:
Create and explain strong value propositions that help differentiate our products in the market and help Udemy be seen as a thought leader.
Pricing and Packaging:
Develop and implement pricing and packaging strategies that maximize revenue and market share for the Udemy Business Portfolio.
Go-to-Market Strategy:
Work with sales to create and execute comprehensive go-to-market plans, including product launches, positioning, and messaging.
Market Research and Competitive Analysis:
Work with product to guide market research to understand customer needs, competition, and market trends. Translate this information into competitive intelligence resources that can be used by the field in customer and prospect engagements.
Cross-Functional Collaboration:
Work closely with product management, sales, enablement, and other stakeholders to ensure alignment and successful product launches.
Customer Advocacy and Feedback Loop:
Build relationships with key customers to create advocates and leverage their feedback to influence messaging.
Metrics:
Monitor and analyze key performance metrics across marketing and product to help make data-driven decisions to optimize marketing strategies.
What you'll have
10+ years of experience in product marketing, with at least 5 years in a leadership role.
Proven track record of successful product launches and go-to-market strategies.
Strong experience in storytelling and messaging.
Experience in a fast-paced, dynamic environment, preferably in the tech industry.
Excellent leadership and team management abilities.
Exceptional communication and interpersonal skills.
Ability to manage multiple priorities.
Bachelor's degree in Marketing, Business, or a related field. MBA is a nice to have.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverage.
Learning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.
Vacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourly.
Holidays:
Twelve paid holidays throughout the year.
Information regarding data privacy is available within the
Udemy Careers Privacy Notice.
#J-18808-Ljbffr
This hybrid position requires two days per week in our San Francisco, Denver or Austin office.
About this roleThe Vice President of Product Marketing will be responsible for leading a team of product marketers, developing and executing go-to-market strategies, and ensuring our products resonate with our target audience. This role requires a strategic thinker with a proven track record in product marketing, team leadership, and a deep understanding of value propositions, pricing, and packaging, as well as the ability to build and maintain strong cross-organizational partnerships, particularly with product and sales teams, to drive aligned and effective marketing efforts.
What you'll be doing
Team Leadership:
Lead and mentor a high-performing product marketing team, fostering a culture of collaboration and continuous improvement.
Value Proposition Development:
Create and explain strong value propositions that help differentiate our products in the market and help Udemy be seen as a thought leader.
Pricing and Packaging:
Develop and implement pricing and packaging strategies that maximize revenue and market share for the Udemy Business Portfolio.
Go-to-Market Strategy:
Work with sales to create and execute comprehensive go-to-market plans, including product launches, positioning, and messaging.
Market Research and Competitive Analysis:
Work with product to guide market research to understand customer needs, competition, and market trends. Translate this information into competitive intelligence resources that can be used by the field in customer and prospect engagements.
Cross-Functional Collaboration:
Work closely with product management, sales, enablement, and other stakeholders to ensure alignment and successful product launches.
Customer Advocacy and Feedback Loop:
Build relationships with key customers to create advocates and leverage their feedback to influence messaging.
Metrics:
Monitor and analyze key performance metrics across marketing and product to help make data-driven decisions to optimize marketing strategies.
What you'll have
10+ years of experience in product marketing, with at least 5 years in a leadership role.
Proven track record of successful product launches and go-to-market strategies.
Strong experience in storytelling and messaging.
Experience in a fast-paced, dynamic environment, preferably in the tech industry.
Excellent leadership and team management abilities.
Exceptional communication and interpersonal skills.
Ability to manage multiple priorities.
Bachelor's degree in Marketing, Business, or a related field. MBA is a nice to have.
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverage.
Learning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.
Vacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourly.
Holidays:
Twelve paid holidays throughout the year.
Information regarding data privacy is available within the
Udemy Careers Privacy Notice.
#J-18808-Ljbffr