Norwest Venture Partners
Senior Account-Based Marketing Manager
Norwest Venture Partners, Denver, Colorado, United States, 80285
Company Address:
600 Harrison St, Floor 3, San Francisco, CA 94107, USAbout Udemy
Our mission is to improve lives through learning by providing flexible, effective skill development to empower organizations and individuals. Through our global marketplace platform, we provide the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.Job Description
This hybrid position requires two days per week in our Denver office.About this role
We’re looking for a Senior Account-Based Marketing Manager to develop and scale our global upmarket strategy. In this critically important role, you’ll be responsible for partnering on the strategy, execution, reporting, and results of our global ABM program.This role reports to our Sr. Manager of Integrated Marketing and will be based in our Denver office.What you'll be doing
Strategic Planning and Execution: Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.Cross-Functional Collaboration: Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.Creative Thinking and Content Development: Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.Global Marketing Coordination: In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.Process Improvement/Optimization: Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.Data Analysis and Reporting: Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.What you’ll have
5-7 years of demand gen experience in a B2B SaaS environment.2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.A love of analytics and a proven track record of using data to measure the success of ABM efforts.The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Our Benefits Start With U
Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage.HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions.Transgender Benefits: Expanded medical coverage for gender-affirming care.Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay.Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support.Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.Retirement: Pre-tax and Roth 401(k) plan with an employer contribution.Charitable Giving: Corporate charitable match for eligible nonprofits and charities.Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly.Holidays: Twelve paid holidays throughout the year.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
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600 Harrison St, Floor 3, San Francisco, CA 94107, USAbout Udemy
Our mission is to improve lives through learning by providing flexible, effective skill development to empower organizations and individuals. Through our global marketplace platform, we provide the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential.Job Description
This hybrid position requires two days per week in our Denver office.About this role
We’re looking for a Senior Account-Based Marketing Manager to develop and scale our global upmarket strategy. In this critically important role, you’ll be responsible for partnering on the strategy, execution, reporting, and results of our global ABM program.This role reports to our Sr. Manager of Integrated Marketing and will be based in our Denver office.What you'll be doing
Strategic Planning and Execution: Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.Cross-Functional Collaboration: Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.Creative Thinking and Content Development: Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.Global Marketing Coordination: In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.Process Improvement/Optimization: Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.Data Analysis and Reporting: Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.What you’ll have
5-7 years of demand gen experience in a B2B SaaS environment.2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.A love of analytics and a proven track record of using data to measure the success of ABM efforts.The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Our Benefits Start With U
Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage.HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions.Transgender Benefits: Expanded medical coverage for gender-affirming care.Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay.Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support.Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development.Retirement: Pre-tax and Roth 401(k) plan with an employer contribution.Charitable Giving: Corporate charitable match for eligible nonprofits and charities.Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly.Holidays: Twelve paid holidays throughout the year.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
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