Creative Director

Boston Medical Center Health System (BMCHS) Marketing and Communications department is seeking an experienced and visionary Creative Director to lead and oversee the creative strategy for our system. Reporting to the Vice President of Marketing, the position oversees all creative strategy and execution across the system. The Creative Director will lead the in-house creative team, which acts as an internal agency, as well as manage external agency and vendor relationships. The primary responsibilities are brand activation and system integration, brand policies/review, system/entity/service line creative requests, and internal system creative. The Creative Director will be highly collaborative, working across the organization and cross-functionally to deliver against objectives. They will use a data-driven, coordinated approach to deliver modern, best-in-class creative with flawless execution locally and nationally.This position requires a creative leader with a deep understanding of healthcare or relevant industry marketing, an eye and vision for design, and the ability to inspire a team of creatives. This is a hands-on role ideal for a creative leader who is not only able to guide and inspire the team but also can actively engage and produce creative work.This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. BMC is proud to be one of Becker's Top 150 Places to Work in Healthcare nationally, and also to be the Lown Institute's #4 Most Racially Inclusive Hospital as well as its #4 Most Socially Responsible Hospital in the country.*Application requires portfolio for this position.Position: Creative DirectorDepartment: Creative ServicesSchedule: Full TimeESSENTIAL RESPONSIBILITIES / DUTIES:Leadership:

Set and develop the creative strategy for the overall BMCHS marketing teamLead and inspire a team of 6 individuals, including senior and junior level design experts and video producers through concurrent highly complex projectsInteract regularly with system and hospital leadership and influence partners at all levels across the organization to align on the overall creative direction of the organizationFosters a high-performing team environment through recruiting, hiring, and managing the highest caliber design and creative professionals

Strategy:

Develops creative strategies that support brand positioning, messaging and creative goals for the BMCHS brand, hospital brands, service lines and initiatives, working closely with leadershipIn tandem with Marketing leadership, oversees measurement of digital and overall marketing initiatives, with a keen eye toward ROI measurement and KPIsDrive implementation of Brand Management System across the system to facilitate greater automation and self-service for simpler design requestsSpearhead trend and competitive analysis with creative team or agencies to stay current with the competitive market

Design/Creative Expertise:

Injects ground-breaking thinking, highly creative aesthetic and advanced knowledge of Marketing, Advertising and Branding solutions that deliver best in-class creative outcomesEstablish the visual identity, design standards and user experience for the BMCHS brand and all projects generated by the Marketing and Communications DepartmentUnderstands target audiences, desired actions and the key opportunities presented by each media format and develops user experiences that take advantage of these channel distinctionsConsults with internal clients to design integrated marketing campaigns and projects to meet their business needs while supporting the overall system brand; manage the adherence to design and brand standards across the various hospitals, departments, programs and affiliatesSpearhead collaboration with other functions within the Marketing Department to assure functions are working effectively together; establish process for partnerships

Vendor Management:

Carefully selects vendors and manages them, including branding, design, web and staffing agencies as well as video, print and premium production companies

(The above statements in this job description are intended to depict the general nature and level of work assigned to the employee(s) in this job. The above is not intended to represent an exhaustive list of accountable duties and responsibilities required).JOB REQUIREMENTSEDUCATION:Bachelor's Degree in Fine Arts, Communications, Design or similar requiredMasters Degree preferredCERTIFICATES, LICENSES, REGISTRATIONS REQUIRED:NoneEXPERIENCE:12+ years of creative leadership experience in agency or corporate environment required; 15+ years of experience preferred.KNOWLEDGE, SKILLS & ABILITIES (KSAs):Experience managing a high performance design and production team of 8+ peopleExcellent visual and verbal communications skillsExpertise in Adobe Creative Suite, design tools, and other relevant softwareDeep understanding of marketing principles supporting the ability to manage a brand's visual identity effectively and to develop impactful marketing programsExtensive portfolio of design and communications projects with measurable resultsBalance between art and science of the data-driven marketing approachSolution oriented with a creative approach to problem solvingExcellent interpersonal skillsCollaborative and effective leadership skillsRequires minimal direction from leadershipAbility to manage and effectively utilize a wide variety of vendor relationshipsConstantly searching for ways to improve, iterate and drive efficienciesExcellent oral and written communication skills, including presentations; leads meetings and group conversations, conveying authority and respectMotivates and develops teamDelegates effectivelyDemonstrates strategic problem solving skills and a deep understanding of design to craft compelling ideas that are on-brand and meet business objectivesHe/she demonstrates a passion for strategic problem solving and utilizes a deep understanding of design to develop print, digital and experiential creative solutions that are on brand and meets the organization's business objectivesBe a resourceful, collaborative team player with a proven ability to meet deadlines in a fast-paced environmentEqual Opportunity Employer/Disabled/Veterans

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