Dreyer's Grand Ice Cream
Social Media Coordinator
Dreyer's Grand Ice Cream, Walnut Creek, California, United States, 94598
Love ice cream? Come join the #1 ice cream company in the US, Dreyer's Grand Ice Cream (DGIC)!DGIC is part of the global pure-play ice cream leader, Froneri, and we have begun a new chapter of accelerated growth.With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Hagen-Dazs, Drumstick, Dreyer's, OREO®, and Outshine, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Walnut Creek, CA, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become more agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job:
Supports Social Media & Community Manager across content, social listening and publishing needs. Main focus across TikTok and InstaGram stories.
Role and Activity
Community Management
Manage day-to-day execution including community management, scheduling/ posting and engaging with the audience in each unique brand tone across all social platformsDaily social media listening and engagement across all social channels (with emphasis on TikTok, and Instagram Stories)Content
Create and manage content for TikTok- to strategizing how each brand shows up on the app, to managing video freelancers and internal ideation, filming/editing to drive discovery and entertainSimple graphic design, video creation, and photographyStay on top of culturally relevant trending sound and content types and ideate how to apply them for the brandsManage and organize asset libraryEditorial Calendar Development: Organic content mapping and support on evergreen and timely content for TikTok, Instagram, Instagram Stories, Facebook, X, Threads. Pinterest and others as neededCopywrite social captions in brand tones across brands and social platformsManage and organize asset libraryInfluencer Marketing
Assist team in coordinating giveaways, winners and shipments of coupons/swagSupport in identifying influencers who engage with the brands organicallyIdentify TikTok surprise & delight opportunities (fans, unboxing, relevant content)Manage micro-influencer briefs and content through brand ambassador program and/or gifting UGC platformsOther
Competitive Analysis: Regular analysis to better understand ice cream landscapeTest out new platforms (Snapchat, BeReal, etc) and assist on launch strategiesPreferred Qualifications
1-2 years of experience in social media content creation, preferably Tik Tok and InstagramExperience with photo and video editing software a plus, including apps like Canva and Photoshop.Experience with social media planning and scheduling platforms, including Sprout Social, is a plus.
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay for prospective employees in this role starts at $66,560 annually.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Headquartered in Walnut Creek, CA, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become more agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.
Main Purpose of Job:
Supports Social Media & Community Manager across content, social listening and publishing needs. Main focus across TikTok and InstaGram stories.
Role and Activity
Community Management
Manage day-to-day execution including community management, scheduling/ posting and engaging with the audience in each unique brand tone across all social platformsDaily social media listening and engagement across all social channels (with emphasis on TikTok, and Instagram Stories)Content
Create and manage content for TikTok- to strategizing how each brand shows up on the app, to managing video freelancers and internal ideation, filming/editing to drive discovery and entertainSimple graphic design, video creation, and photographyStay on top of culturally relevant trending sound and content types and ideate how to apply them for the brandsManage and organize asset libraryEditorial Calendar Development: Organic content mapping and support on evergreen and timely content for TikTok, Instagram, Instagram Stories, Facebook, X, Threads. Pinterest and others as neededCopywrite social captions in brand tones across brands and social platformsManage and organize asset libraryInfluencer Marketing
Assist team in coordinating giveaways, winners and shipments of coupons/swagSupport in identifying influencers who engage with the brands organicallyIdentify TikTok surprise & delight opportunities (fans, unboxing, relevant content)Manage micro-influencer briefs and content through brand ambassador program and/or gifting UGC platformsOther
Competitive Analysis: Regular analysis to better understand ice cream landscapeTest out new platforms (Snapchat, BeReal, etc) and assist on launch strategiesPreferred Qualifications
1-2 years of experience in social media content creation, preferably Tik Tok and InstagramExperience with photo and video editing software a plus, including apps like Canva and Photoshop.Experience with social media planning and scheduling platforms, including Sprout Social, is a plus.
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay for prospective employees in this role starts at $66,560 annually.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)