Dreyer's Grand Ice Cream
Associate Brand Manager - Channel Focus
Dreyer's Grand Ice Cream, Walnut Creek, California, United States, 94598
Love ice cream? Come join the #1 ice cream company in the US, Dreyer's Grand Ice Cream (DGIC)! DGIC is part of the global pure-play ice cream leader, Froneri, and we have begun a new chapter of accelerated growth. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer's, OREO®, and Outshine, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Headquartered in Walnut Creek, CA, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become more agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.
Job Summary and Mission
This role is responsible for driving the performance, equity, and share of our brands in alternate channels, with focus on the Club channel. This role spans across all DGIC brands to bring a holistic approach to channel innovation. This position will strongly collaborate with the brand team, product development, sales, shopper marketing, operations and finance to generate demand and drive growth.
Key Job Responsibilities:
Starting with the Club channel, lead and support all alt- channel new product development (NPD) and renovation projects from start to finish, prioritizing business impact, category growth, and consumer needs.Partner with key cross functional teams to commercialize NPD projects.Work with sales to align and integrate alt channel strategies and priorities into the overall commercial plan.Execute alt channel brand plans flawlessly to grow the category and achieve market share goals, while continuously monitoring performance and optimizing in real-time.Champion DGIC's portfolio of brands to maximize results within the alt-channels, with lens toward driving competitive advantage with a bias for action to drive stronger performance versus competition.Analyze internal and external data to identify insights and opportunities and provide actionable recommendations.Collaborate with the corporate category team to transform shopper insights and 4Ps analytics into action.Create customer presentations, develop customized category plan-based selling stories regarding assortment, new items, pricing, promotions, display/merchandising tactics, analyses and plans.Participate in the development of Customer Category Business Plan (Club and alt channels) with sales team and customers.Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumersStay informed about industry trends, competitive landscape, and marketing conditions to identify opportunities and challenges in the club channelSupport new product and packaging redesigns and implementation as needed for renovation, innovation, quality improvementsBe an advocate for the brands internally and externally. Prepare, present and sell-in aspects of the brand plan to senior leadership, cross-functional partners and external stakeholdersBasic Qualifications:
BS/BA in Marketing or related field; MBA preferred but not necessaryA minimum of 3 years of experience in retail sales, brand marketing, or new product development. Strong preference for Consumer Good (CPG) exposure.Experience developing and launching new items and brand plans, such as launch plans and commercialization strategies.Strong track record for driving results with increasing levels of responsibility and impactQuantitative strength in analyzing data and synthesizing learning into insights and action, including experience with Circana/IRI/Neilsen.Experience partnering cross-functional teams, including Sales, Finance, Marketing, Operations, and Supply Chain.Passion for identifying consumer insights and transforming them into significant product and marketing innovation.Deep understanding of key P&L drivers.Prior knowledge of the club channel (Costco, Sam's, BJ's) needs, expectations, and buying and promotion strategies is preferred but not necessary.Required Knowledge, Skills and Abilities
Excellent decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumerApply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activitiesAttention to detail: be in the details early and oftenSet priorities, meet deadlines and manage multiple projects in a fast-paced, changing environmentWork independently and make decisions with minimal supervisionDoesn't hesitate to act and takes the initiative to execute with minimal supervisionAbility to translate critical thinking into strong business resultsAbility to influence and lead others, including those outside of the Marketing functionCommunicate clearly and concisely, both orally and in writingHandle confidential and sensitive information with a high level of professionalism and composureLearn from constructive feedback and implement accordinglyKnowledge of general office administration, procedures and equipment including proficiency in Microsoft Office SuiteStrong sense of urgency, even when managing initiatives with long lead timesAdaptability and flexibility to meet changing priorities and adjust to different management styles
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Headquartered in Walnut Creek, CA, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply Chain and are transforming how we work at every level to become more agile, accelerate growth and elevate our quality. With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.
Unleash your potential at Dreyer's Grand Ice Cream and discover what a sweet career we have in store for you.
Job Summary and Mission
This role is responsible for driving the performance, equity, and share of our brands in alternate channels, with focus on the Club channel. This role spans across all DGIC brands to bring a holistic approach to channel innovation. This position will strongly collaborate with the brand team, product development, sales, shopper marketing, operations and finance to generate demand and drive growth.
Key Job Responsibilities:
Starting with the Club channel, lead and support all alt- channel new product development (NPD) and renovation projects from start to finish, prioritizing business impact, category growth, and consumer needs.Partner with key cross functional teams to commercialize NPD projects.Work with sales to align and integrate alt channel strategies and priorities into the overall commercial plan.Execute alt channel brand plans flawlessly to grow the category and achieve market share goals, while continuously monitoring performance and optimizing in real-time.Champion DGIC's portfolio of brands to maximize results within the alt-channels, with lens toward driving competitive advantage with a bias for action to drive stronger performance versus competition.Analyze internal and external data to identify insights and opportunities and provide actionable recommendations.Collaborate with the corporate category team to transform shopper insights and 4Ps analytics into action.Create customer presentations, develop customized category plan-based selling stories regarding assortment, new items, pricing, promotions, display/merchandising tactics, analyses and plans.Participate in the development of Customer Category Business Plan (Club and alt channels) with sales team and customers.Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumersStay informed about industry trends, competitive landscape, and marketing conditions to identify opportunities and challenges in the club channelSupport new product and packaging redesigns and implementation as needed for renovation, innovation, quality improvementsBe an advocate for the brands internally and externally. Prepare, present and sell-in aspects of the brand plan to senior leadership, cross-functional partners and external stakeholdersBasic Qualifications:
BS/BA in Marketing or related field; MBA preferred but not necessaryA minimum of 3 years of experience in retail sales, brand marketing, or new product development. Strong preference for Consumer Good (CPG) exposure.Experience developing and launching new items and brand plans, such as launch plans and commercialization strategies.Strong track record for driving results with increasing levels of responsibility and impactQuantitative strength in analyzing data and synthesizing learning into insights and action, including experience with Circana/IRI/Neilsen.Experience partnering cross-functional teams, including Sales, Finance, Marketing, Operations, and Supply Chain.Passion for identifying consumer insights and transforming them into significant product and marketing innovation.Deep understanding of key P&L drivers.Prior knowledge of the club channel (Costco, Sam's, BJ's) needs, expectations, and buying and promotion strategies is preferred but not necessary.Required Knowledge, Skills and Abilities
Excellent decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumerApply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activitiesAttention to detail: be in the details early and oftenSet priorities, meet deadlines and manage multiple projects in a fast-paced, changing environmentWork independently and make decisions with minimal supervisionDoesn't hesitate to act and takes the initiative to execute with minimal supervisionAbility to translate critical thinking into strong business resultsAbility to influence and lead others, including those outside of the Marketing functionCommunicate clearly and concisely, both orally and in writingHandle confidential and sensitive information with a high level of professionalism and composureLearn from constructive feedback and implement accordinglyKnowledge of general office administration, procedures and equipment including proficiency in Microsoft Office SuiteStrong sense of urgency, even when managing initiatives with long lead timesAdaptability and flexibility to meet changing priorities and adjust to different management styles
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer's Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)