Dreyer's Grand Ice Cream, Inc
Associate Brand Manager
Dreyer's Grand Ice Cream, Inc, Walnut Creek, California, United States, 94598
Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast-paced, and engaging growth assignment working with incredible people from across the globe?
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come join the #1 ice cream company in the US, Dreyer’s Grand Ice Cream (DGIC)! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Job Summary and Mission
The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Brand Stewardship
Be a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers.
Support the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement.
Flawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize in real-time.
Understand retail environment & how to best win at key customers/channels: Champion brand at key retailers to maximize results, with a lens toward driving competitive advantage and effectiveness of trade and marketing spending.
Communications: Partner with brand manager in the development and execution of communication plans across all communications channels.
Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvements.
Manage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimization.
Be an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management and cross-functional partners.
Innovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact.
Basic Qualifications
BS/BA in Marketing or related field; MBA preferred but not necessary.
1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure.
Experience leading marketing communication projects including digital and media strategies.
Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer.
Experience partnering with cross-functional teams and agency partners.
Experience developing brand/product plans, such as communication campaigns and commercialization strategies.
Ability to influence and lead others, including those outside of the Marketing function.
Passion for identifying consumer insights and transforming them into significant product and marketing innovation.
Ability to translate critical thinking into strong business results.
Deep understanding of key P&L drivers.
Quantitative strength in analyzing data and synthesizing learning into insights and action.
Required Knowledge, Skills and Abilities
Apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
Attention to detail, be in the details.
Set priorities, meet deadlines and manage multiple projects in a fast-paced, changing environment.
Work independently and make decisions with minimal supervision.
Communicate clearly and concisely, both orally and in writing.
Handle confidential and sensitive information with a high level of professionalism and composure.
Knowledge of general office administration, procedures and equipment including proficiency in Microsoft Office Suite.
Strong sense of urgency, even when managing initiatives with long lead times.
Adaptability and flexibility to meet changing priorities and adjust to different management styles.
Behaviors
Performance
– Open to change and will always look for better, simpler, and more effective ways of operating.
Hands-on approach
– Decisions and plans based on seeing and being part of the event, not solely based on report reading.
Zero compromise on Quality and excellence
– Hygiene, Process, Labor resource and Waste.
Entrepreneurial
– challenges the status quo and explores new ideas and opportunities.
Teamwork
– Commitment and enthusiasm to working together to achieve better outcomes.
Accountability
– Personal commitment, full participant who uses personal impact to build the business.
Consumer focused
– Produce product to the agreed quality standards.
Know Your People
– Spend time getting to know your people, their skills, interests, knowledge, etc.
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr
At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come join the #1 ice cream company in the US, Dreyer’s Grand Ice Cream (DGIC)! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.
Job Summary and Mission
The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Brand Stewardship
Be a champion for our consumer: Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers.
Support the build of annual brand plans: Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement.
Flawless execution: Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize in real-time.
Understand retail environment & how to best win at key customers/channels: Champion brand at key retailers to maximize results, with a lens toward driving competitive advantage and effectiveness of trade and marketing spending.
Communications: Partner with brand manager in the development and execution of communication plans across all communications channels.
Packaging design: Support packaging design and implementation as needed for renovation, innovation, quality improvements.
Manage day-to-day brand budget: Ensure strong attention to detail, and active pursuit of savings and optimization.
Be an advocate for the brand internally and externally: Prepare, present and sell-in aspects of the brand plan to management and cross-functional partners.
Innovation: Lead and support all new product development (NPD) projects from end to end, weighing and prioritizing quality, voice of consumer and business impact.
Basic Qualifications
BS/BA in Marketing or related field; MBA preferred but not necessary.
1-2 years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure.
Experience leading marketing communication projects including digital and media strategies.
Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer.
Experience partnering with cross-functional teams and agency partners.
Experience developing brand/product plans, such as communication campaigns and commercialization strategies.
Ability to influence and lead others, including those outside of the Marketing function.
Passion for identifying consumer insights and transforming them into significant product and marketing innovation.
Ability to translate critical thinking into strong business results.
Deep understanding of key P&L drivers.
Quantitative strength in analyzing data and synthesizing learning into insights and action.
Required Knowledge, Skills and Abilities
Apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
Attention to detail, be in the details.
Set priorities, meet deadlines and manage multiple projects in a fast-paced, changing environment.
Work independently and make decisions with minimal supervision.
Communicate clearly and concisely, both orally and in writing.
Handle confidential and sensitive information with a high level of professionalism and composure.
Knowledge of general office administration, procedures and equipment including proficiency in Microsoft Office Suite.
Strong sense of urgency, even when managing initiatives with long lead times.
Adaptability and flexibility to meet changing priorities and adjust to different management styles.
Behaviors
Performance
– Open to change and will always look for better, simpler, and more effective ways of operating.
Hands-on approach
– Decisions and plans based on seeing and being part of the event, not solely based on report reading.
Zero compromise on Quality and excellence
– Hygiene, Process, Labor resource and Waste.
Entrepreneurial
– challenges the status quo and explores new ideas and opportunities.
Teamwork
– Commitment and enthusiasm to working together to achieve better outcomes.
Accountability
– Personal commitment, full participant who uses personal impact to build the business.
Consumer focused
– Produce product to the agreed quality standards.
Know Your People
– Spend time getting to know your people, their skills, interests, knowledge, etc.
The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay range for prospective employees in this role is between $100,000 and $115,000 per year.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr