Hyroad
Director of Sales Southern California
Hyroad, Los Angeles, California, United States, 90079
About HYROAD
HYROAD is a California-based sales, services, and logistics agency in the cannabis industry. We grow brands at retail dispensaries by providing sales, marketing, service, and logistics solutions for brands and retailers. We travel this road with our brand partners through a sales-first mindset, providing deep transparency, high levels of accountability within our team, and a portfolio of strong brands that highly complement each other. We believe in the importance of strong internal systems and robust training that help our team do what they do best - sell and grow brands!
Our founders and team shoulder an immense personal responsibility to do right by our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life's work all at stake for each of our brands. This mentality is the core of how we challenge each other. If a brand is part of HYROAD'S portfolio, it's because HYROAD truly believes in it. Every role within the HYROAD organization is either directly selling or in some way helping the sales team sell.
We also believe that employees should be rewarded for performance, have opportunities to grow their careers within the organization, and have personal ownership in HYROAD through employee equity (profits interest) compensation.
We're not trying to become the largest cannabis sales, services, and logistics agency in California. Instead, we're on a mission to become the best, most desired, and most sought after company in cannabis.
Hyroad Perks?
Remote Work
Paid Holidays from DAY ONE
Insurance benefits are effective the first of the month following or coinciding with the date of hire. Medical, Dental & Vision
PAID vacation days- Unlimited vacation policy
Equity compensation (profits interest)
Car mileage allowance
Phone allowance
Open Door policy
POSITION: Director of Sales - Southern California
LOCATION: Remote
Reports to: VP Of Sales
$100,000 - 120,000 base salary annually - Full TimeCommission based on Southern California sales
SUMMARY
We're looking for a player-coach who embraces the power of being in the market with their team on a regular basis, strategizing and overseeing all aspects of sales operations, utilizing strong communication skills and CRM insights. Your role involves developing and executing sales goals, strategies, training, and SOPs, while managing revenue, distribution, and brand performance.
DUTIES AND RESPONSIBILITIES
Report directly to HYROAD VP of SalesOwn revenue targets for the entirety of Southern California, for each brand in the Hyroad portfolioPossess an "assistant head coach" mindset, with your work touching nearly all aspects of the HYROAD organization.Directly lead a combined team of Retail Sales Managers.Work directly with your team managing the top key account revenue execution in Southern California, with the assistance of your sales team.Possess excellent oral and written communication skills.Have a proven record of embracing the power of regularly visiting retail vs. an overreliance on email, text, and phone calls.Motivated by success, solving problems, achieving goals, developing teams, building SOPs, and building long-term internal and external relationships.Possess strong verbal and digital communication skills, as well as strong negotiation, prioritization, and time management skills.Present weekly sales updates to the internal team.Utilize and take action on internal system dataOwn and develop sales strategy, training, and ways of working SOPs for the sales team, including Retail Sales ManagersDevelop a close relationship with the AR departments, identifying red flags for action with retailers.Grow existing retailers in both revenue and distribution by understanding how their needs fit into HYROAD's brand partner offerings.Build and maintain close personal relationships with top retail partners.Lead by example by coaching at retail with the sales team on a regular basis. This role is not intended to be performed from behind a computer.Hire, train, manage, coach, and develop direct reports: Retail Account Managers who cover specific geographies throughout California.Retail Execution Representatives who manage staff educations, staff incentives, demos, and secondary selling.Lead weekly sales team calls to review latest updates, feedback from retailers, and strategy.Conduct cadenced 1:1s with the sales team to review KPIs and gaps to goals, and facilitate personal development.Coach and train team to understand how to foster high levels of service by understanding accounts' needs and how they can be specifically catered to.Develop buyer sales and support presentations and implement them within the sales team.Develop rebuttals for pushback from buyers, front desk workers, security, and budtenders.Create email and text situational templates and develop impactful subject lines to grab buyers' attention.Create quarterly in-person sales team meetings for updates, coaching, and team building.Create sales team process alignment and buy-in, including the "why".Develop a Retail Account Manager retail visit checklist that ensures that every visit is as successful as possible.Develop and implement merchandising standards.Work cross functionally on brand partner sales driving projects across the organization.Embrace and execute regular visits to diverse retailers in order to maintain a deep understanding of the ever-changing cannabis retail environment.Create and improve upon organizational and brand partner SOPs.Operate with a sales-first mentality.Minimize internal meetings as much as possible.Prepare and present brand strategy, execution, and reviews both internally and externally.Possess a deep understanding of the tactical retail strategies of merchandising and pricing.Must live in your territory.Additional duties as assigned by management.REQUIRED EXPERIENCE
2+ years selling to Southern California dispensary retailers REQUIRED1+ years managing sales teams REQUIREDCandidates are PREFERRED who offer the following experience:
3+ years cannabis sales experienceCRM experienceGoogle Suite: slides, sheets, docs, emailHubspot CRM experienceSelling multiple brands at onceLANGUAGE SKILLS
Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or regulations.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.PHYSICAL DEMANDS
Must have finger dexterity, ability to use keyboardMust be able to sit/stand at a desk for multiple hours at a timeRarely require kneeling, bending, squattingAbility to push and pull up to 50 poundsReach, stoop, and lift office files, records, or reports typically weighing 20 pounds or lessMust be available to overnight travel (rarely)Must be able to effectively communicate with othersMust have good vision and be able to operate a computer, calculator, telephone, copierMust be able to stand and/or walk for long periods of timeMust have a valid driver's license and must be able to drive for extended periods of timePERFORMANCE MEASUREMENTS
The performance of the employee will be measured based on the following main factors:
Operating standards - The employee will need to meet or exceed the Operating Standards set in the area of sales and customer service. Such standards will be set monthly, quarterly, and annuallyPersonal growth - Each year there will be professional goals developed and agreed to by the VP of SalesCreativity - This will be evaluated by how active the manger is in participating in advancing the business through new and innovative ideas.Employee Relations - The employee will be evaluated regarding behaviors associated with appropriate human interaction, respect and communication.Creativity - The employee is expected to be active in advancing the business through new and innovative ideas.
Equal Opportunity Employer/Minorities/Females/Disabled/Veterans Declaration: The Company is an Equal Employment Opportunity / Affirmative Action Employer / Veterans / Disabled (EEO/AA/Vets/Disabled) Employer, it is the Company's policy to hire and promote the most qualified applicants and to comply with all federal, state and local equal employment opportunity laws.
This is a remote position.
Compensation: $100,000.00 - $120,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We Connect Brands To Retailers & Consumers
HYROAD is a cannabis sales, services, and logistics agency built to bring brands and retailers together to grow consumers by providing retail sales, marketing, and service solutions.
We travel this road with our brand partners through a sales-first mindset, providing deep transparency and accountability, with a highly curated portfolio of brands that complement each other deeply.
We Invest In Each Brand Like It's Our Own
"We shoulder an immense personal responsibility to do right by our brand partners. If your brand is part of HYROAD'S portfolio, it's because we truly believe in your brand and your team.
YOUR BRAND IS NOT JUST A FRACTION OF HYROAD'S BOTTOM LINE
We are humbled to carry much of the strategic responsibility of our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life's work all at stake.
This mentality is the core of how we challenge ourselves and our employees."
-Adam Banke and Steve Podell, Co-Founders, HYROAD
HYROAD is a California-based sales, services, and logistics agency in the cannabis industry. We grow brands at retail dispensaries by providing sales, marketing, service, and logistics solutions for brands and retailers. We travel this road with our brand partners through a sales-first mindset, providing deep transparency, high levels of accountability within our team, and a portfolio of strong brands that highly complement each other. We believe in the importance of strong internal systems and robust training that help our team do what they do best - sell and grow brands!
Our founders and team shoulder an immense personal responsibility to do right by our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life's work all at stake for each of our brands. This mentality is the core of how we challenge each other. If a brand is part of HYROAD'S portfolio, it's because HYROAD truly believes in it. Every role within the HYROAD organization is either directly selling or in some way helping the sales team sell.
We also believe that employees should be rewarded for performance, have opportunities to grow their careers within the organization, and have personal ownership in HYROAD through employee equity (profits interest) compensation.
We're not trying to become the largest cannabis sales, services, and logistics agency in California. Instead, we're on a mission to become the best, most desired, and most sought after company in cannabis.
Hyroad Perks?
Remote Work
Paid Holidays from DAY ONE
Insurance benefits are effective the first of the month following or coinciding with the date of hire. Medical, Dental & Vision
PAID vacation days- Unlimited vacation policy
Equity compensation (profits interest)
Car mileage allowance
Phone allowance
Open Door policy
POSITION: Director of Sales - Southern California
LOCATION: Remote
Reports to: VP Of Sales
$100,000 - 120,000 base salary annually - Full TimeCommission based on Southern California sales
SUMMARY
We're looking for a player-coach who embraces the power of being in the market with their team on a regular basis, strategizing and overseeing all aspects of sales operations, utilizing strong communication skills and CRM insights. Your role involves developing and executing sales goals, strategies, training, and SOPs, while managing revenue, distribution, and brand performance.
DUTIES AND RESPONSIBILITIES
Report directly to HYROAD VP of SalesOwn revenue targets for the entirety of Southern California, for each brand in the Hyroad portfolioPossess an "assistant head coach" mindset, with your work touching nearly all aspects of the HYROAD organization.Directly lead a combined team of Retail Sales Managers.Work directly with your team managing the top key account revenue execution in Southern California, with the assistance of your sales team.Possess excellent oral and written communication skills.Have a proven record of embracing the power of regularly visiting retail vs. an overreliance on email, text, and phone calls.Motivated by success, solving problems, achieving goals, developing teams, building SOPs, and building long-term internal and external relationships.Possess strong verbal and digital communication skills, as well as strong negotiation, prioritization, and time management skills.Present weekly sales updates to the internal team.Utilize and take action on internal system dataOwn and develop sales strategy, training, and ways of working SOPs for the sales team, including Retail Sales ManagersDevelop a close relationship with the AR departments, identifying red flags for action with retailers.Grow existing retailers in both revenue and distribution by understanding how their needs fit into HYROAD's brand partner offerings.Build and maintain close personal relationships with top retail partners.Lead by example by coaching at retail with the sales team on a regular basis. This role is not intended to be performed from behind a computer.Hire, train, manage, coach, and develop direct reports: Retail Account Managers who cover specific geographies throughout California.Retail Execution Representatives who manage staff educations, staff incentives, demos, and secondary selling.Lead weekly sales team calls to review latest updates, feedback from retailers, and strategy.Conduct cadenced 1:1s with the sales team to review KPIs and gaps to goals, and facilitate personal development.Coach and train team to understand how to foster high levels of service by understanding accounts' needs and how they can be specifically catered to.Develop buyer sales and support presentations and implement them within the sales team.Develop rebuttals for pushback from buyers, front desk workers, security, and budtenders.Create email and text situational templates and develop impactful subject lines to grab buyers' attention.Create quarterly in-person sales team meetings for updates, coaching, and team building.Create sales team process alignment and buy-in, including the "why".Develop a Retail Account Manager retail visit checklist that ensures that every visit is as successful as possible.Develop and implement merchandising standards.Work cross functionally on brand partner sales driving projects across the organization.Embrace and execute regular visits to diverse retailers in order to maintain a deep understanding of the ever-changing cannabis retail environment.Create and improve upon organizational and brand partner SOPs.Operate with a sales-first mentality.Minimize internal meetings as much as possible.Prepare and present brand strategy, execution, and reviews both internally and externally.Possess a deep understanding of the tactical retail strategies of merchandising and pricing.Must live in your territory.Additional duties as assigned by management.REQUIRED EXPERIENCE
2+ years selling to Southern California dispensary retailers REQUIRED1+ years managing sales teams REQUIREDCandidates are PREFERRED who offer the following experience:
3+ years cannabis sales experienceCRM experienceGoogle Suite: slides, sheets, docs, emailHubspot CRM experienceSelling multiple brands at onceLANGUAGE SKILLS
Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or regulations.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.PHYSICAL DEMANDS
Must have finger dexterity, ability to use keyboardMust be able to sit/stand at a desk for multiple hours at a timeRarely require kneeling, bending, squattingAbility to push and pull up to 50 poundsReach, stoop, and lift office files, records, or reports typically weighing 20 pounds or lessMust be available to overnight travel (rarely)Must be able to effectively communicate with othersMust have good vision and be able to operate a computer, calculator, telephone, copierMust be able to stand and/or walk for long periods of timeMust have a valid driver's license and must be able to drive for extended periods of timePERFORMANCE MEASUREMENTS
The performance of the employee will be measured based on the following main factors:
Operating standards - The employee will need to meet or exceed the Operating Standards set in the area of sales and customer service. Such standards will be set monthly, quarterly, and annuallyPersonal growth - Each year there will be professional goals developed and agreed to by the VP of SalesCreativity - This will be evaluated by how active the manger is in participating in advancing the business through new and innovative ideas.Employee Relations - The employee will be evaluated regarding behaviors associated with appropriate human interaction, respect and communication.Creativity - The employee is expected to be active in advancing the business through new and innovative ideas.
Equal Opportunity Employer/Minorities/Females/Disabled/Veterans Declaration: The Company is an Equal Employment Opportunity / Affirmative Action Employer / Veterans / Disabled (EEO/AA/Vets/Disabled) Employer, it is the Company's policy to hire and promote the most qualified applicants and to comply with all federal, state and local equal employment opportunity laws.
This is a remote position.
Compensation: $100,000.00 - $120,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We Connect Brands To Retailers & Consumers
HYROAD is a cannabis sales, services, and logistics agency built to bring brands and retailers together to grow consumers by providing retail sales, marketing, and service solutions.
We travel this road with our brand partners through a sales-first mindset, providing deep transparency and accountability, with a highly curated portfolio of brands that complement each other deeply.
We Invest In Each Brand Like It's Our Own
"We shoulder an immense personal responsibility to do right by our brand partners. If your brand is part of HYROAD'S portfolio, it's because we truly believe in your brand and your team.
YOUR BRAND IS NOT JUST A FRACTION OF HYROAD'S BOTTOM LINE
We are humbled to carry much of the strategic responsibility of our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life's work all at stake.
This mentality is the core of how we challenge ourselves and our employees."
-Adam Banke and Steve Podell, Co-Founders, HYROAD