Cyberark
Senior Campaign Manager
Cyberark, Newton, Massachusetts, United States, 02165
Company Description
About CyberArk :CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
Job Description
CyberArk is seeking a Senior Campaign Manager, reporting to the Director of Solutions Marketing, Machine Identity, to support our growth initiatives. This is an exciting new role that will help build a growing part of CyberArk’s business. This role will design and deliver effective campaigns to educate the market and drive demand for our Machine Identity Security solutions worldwide. The ideal candidate is an eager, open-minded, and high-energy individual who can roll up their sleeves to get things done by supporting campaign development and execution. This person is an excellent communicator who knows how to track milestones, blend strategy, creativity, analytics and project management skills together.
In this role you will:
Lead strategic planning and digital customer journey execution of integrated marketing campaigns to reach a defined target audience.
Work in collaboration with product marketing, sales, overlays and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers.
Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Machine Identity Security at every stage of the buyer’s journey.
Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
Document processes, create templates, publish program briefs and execution instructions.
Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time
#LI-HA1
Qualifications
Experience in B2B Enterprise Technology Marketing
7-10 years of multichannel campaign strategy development and marketing execution experience
Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
Strong writing skills with the ability to write copy from messaging developed by product marketing.
A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo.
Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
Thrives in a fast-paced evolving environment.
Additional Information
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $125,000 – $180,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
#J-18808-Ljbffr
About CyberArk :CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.
Job Description
CyberArk is seeking a Senior Campaign Manager, reporting to the Director of Solutions Marketing, Machine Identity, to support our growth initiatives. This is an exciting new role that will help build a growing part of CyberArk’s business. This role will design and deliver effective campaigns to educate the market and drive demand for our Machine Identity Security solutions worldwide. The ideal candidate is an eager, open-minded, and high-energy individual who can roll up their sleeves to get things done by supporting campaign development and execution. This person is an excellent communicator who knows how to track milestones, blend strategy, creativity, analytics and project management skills together.
In this role you will:
Lead strategic planning and digital customer journey execution of integrated marketing campaigns to reach a defined target audience.
Work in collaboration with product marketing, sales, overlays and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers.
Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Machine Identity Security at every stage of the buyer’s journey.
Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals.
Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion.
Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders.
Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk.
Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
Document processes, create templates, publish program briefs and execution instructions.
Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time
#LI-HA1
Qualifications
Experience in B2B Enterprise Technology Marketing
7-10 years of multichannel campaign strategy development and marketing execution experience
Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
Strong writing skills with the ability to write copy from messaging developed by product marketing.
A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo.
Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization.
Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives.
Thrives in a fast-paced evolving environment.
Additional Information
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $125,000 – $180,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
#J-18808-Ljbffr